Medical Device Success

JUNE 28, 2020

Reading time: 2 – 3 minutes Would you attract the attention of your customer if you could offer a way to bring them more patients? Consider Patient Builder. Today, we talk to Bill Rabourn, founder and managing principal of Medical Consulting Group in Springfield, Missouri. Bill and his team have a unique view of the medical device world in that they consult for practices, they act as a provider via ambulatory surgical centers and then they work with the medical device industry by helping i

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Integrity Solutions

JUNE 11, 2020

There’s never been a better time to step up to more transformative culture change — to increase transparency and shift the culture with a greater focus on customers, employees and the community. By Bob McCarthy. The financial services industry has been through its fair share of turmoil in recent years. And then along came a disruption at a scale so massive, it overtook everything else: the global economic and societal response to the coronavirus.

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Pharma Marketing Network

JUNE 4, 2020

Marketing is challenging in these days of COVID-19 because each person and business is experiencing the virus in different ways. All are impacted and all are (trying) to adapt. Some are suffering, some are growing. Regardless of if you’re suffering or growing right now, you’re likely anxious and fearful about what will come next, and likely feeling more isolated than ever before, even if you’re more engaged than others.

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Source Explorer

JUNE 30, 2020

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales Management

pharmaphorum

JUNE 25, 2020

COVID-19 has brought many changes to the pharmaceutical industry, among them a need to change how pharma companies engage with HCPs and transform their approach to digital channels. This webinar, held in association with Veeva, will present some exclusive market observations from before and during the COVID crisis and explain how pharmaceutical companies can increase their digital IQ and accelerate the move to digital.

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Infuse Medical

JUNE 23, 2020

As a sales or marketing professional in the medical device industry, you’ve probably heard the term “sales enablement”. But what exactly is medical sales enablement? Can it really help maximize your sales process and yield a higher ROI for your company? The short answer is yes, but we are going to dive deeper into what sales enablement is, what it looks like for medical device companies, and how it can help your sales team effectively engage with prospects and close more deals.

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Integrity Solutions

JUNE 23, 2020

All tech companies want to build a world-class culture, and front-line managers play a pivotal role. What kind of conversations are your front-line managers having with their customer-facing teams? By Mike Esterday. The company was growing fast. With sales booming, several top salespeople were promoted to manager roles, and the expectations were high.

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Pharma Marketing Network

JUNE 12, 2020

Many of us are now working from home. We’re accepting meeting invites that will be held via video conference and preparing to FaceTime our families after work. We are pivoting our lifestyles to fit the circumstances that COVID-19 has put us in. After lockdowns, isolations, and closures, we are starting to see the nation prepare to reopen. While New York City was one of the most severe areas for the pandemic, other regions of the state are ready to leave isolation.

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Source Explorer

JUNE 28, 2020

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pharmaphorum

JUNE 23, 2020

As use of real-world evidence increases there is an opportunity to improve the patient experience. In addition to key steps forward with the establishment of Health Data Research UK and NHSX, information governance will be key, as is alignment to UK and EU regulations such as the July 2019 DHSC Framework for the Value of NHS Research and GDPR.

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Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.

The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven

Patients

Clarify Health

JUNE 8, 2020

Clarify Health recently hosted a virtual roundtable with industry thought leaders to get the health plan perspective on value-based contracting in a COVID-19 era. Vijay Venkatesan, Vice President and Chief Analytics Officer, Horizon Blue Cross Blue Shield of New Jersey , Stephen Carrier, Senior Vice President, Network and Provider Partnerships, Blue Cross Blue Shield of Michigan , and Tony Masso, former President and Chief Executive Officer, Consortium Health Plans offered lively responses to qu

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Medical Device Success

JUNE 14, 2020

Reading time: 2 – 2 minutes The Covid era has completely upended the sales process. The process is going virtual. Meanwhile, 82% of buyers think sales reps are unprepared. Change this equation by giving your sales team greater credibility and therefore greater leverage with health care professionals using whitepapers, enhanced bibliographies and statistics that the rep can understand and communicate.

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Integrity Solutions

JUNE 5, 2020

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Pharma Marketing Network

JUNE 29, 2020

Earlier this year, Google Chrome announced that they would be phasing out 3rd-party cookies, a change that is expected to take place in 2022. Instead, the company will be using a less invasive solution called Privacy Sandbox, designed to protect user privacy while continuing to allow advertisers to accurately track and measure their digital campaigns.

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Source Explorer

JUNE 15, 2020

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The Brooks Group

JUNE 5, 2020

Science tells us that the “smell” of fear is real. . Secreted by pheromones that are triggered by the fight or flight mechanisms of our brain, this smell is often cited in a romantic way when describing a tense situation – and, as noted above, proven by scientists. What does that have to do with sales? If fear, can, indeed, be detected by the human nose, we can also assume that the scent of uncertainty can be picked up by buyers, who seem to have an uncanny ability to know when they have our sa

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Clarify Health

JUNE 8, 2020

Clarify Health recently hosted a virtual roundtable with industry thought leaders to get the health plan perspective on value-based contracting in a COVID-19 era. Vijay Venkatesan, Vice President and Chief Analytics Officer, Horizon Blue Cross Blue Shield of New Jersey, Stephen Carrier, Senior Vice President, Network and Provider Partnerships, Blue Cross Blue Shield of Michigan, [.].

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Medical Device Success

JUNE 7, 2020

Reading time: 3 – 5 minutes Her Ted Talk has almost 1.3 million views. It was Dr. Nadine Hachach-Haram’s introduction to the world of Proximie’s augmented reality remote surgical assistance platform that works economically in low resource and low bandwidth settings. This technology virtually allows a geographically distant KOL surgeon or med tech expert (account rep) to enter the operating room and assist with surgery.

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Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.

Safety

Pharma Marketing Network

JUNE 11, 2020

RJ Lewis (EHS): Hello, this is RJ Lewis and we’re back for Episode 2 with John Mack and Don Langsdorf, and we’re talking about the rebirth of Pharma Marketing and Pharma Guy. John Mack (PG): Thanks for the interview and I really appreciate talking about myself, but enough about me tell me about you and what you plan to do with pharma marketing?

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Source Explorer

JUNE 10, 2020

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The Brooks Group

JUNE 3, 2020

It’s a buyers’ market right now – and talented sales professionals are among the available resources looking to prove their value to you. Swept up in the wave of unemployed Americans now out of work as a result of the COVID-19 pandemic are well-pedigreed people who have simply found themselves on the short end of the numbers game. For companies who have the resources to do so, or are bullish on their future, now is the ideal time to upgrade your sales talent in a bid to refortify for the “next n

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Source Explorer

JUNE 3, 2020

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competition

Clarify Health

JUNE 1, 2020

Clarify Health stands with Black Lives Matter A message from our founders: The events of the past few weeks have shaken us. We are angry, disturbed, and sad. George Floyd, Ahmaud Arbery, Christian Cooper. This is just the latest list that happened to be captured on video. How many more will it take? This is not the way to treat each other or to build a safe and prosperous country.

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Pharma Marketing Network

JUNE 8, 2020

RJ (PMN): Hi this is RJ Lewis, your host of the pharma marketing network podcast and I’m excited today to have with me a couple of executives from Klick Health to talk about CCPA. We have Holly Henry on the phone who is the chief medical officer of klick, and we also have Kamran Shah who is the EVP of technology and media. Welcome to the podcast!

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Pharma Marketing Network

JUNE 8, 2020

Don (PMN): Hi good morning everyone, welcome to the pharma marketing podcast. I’m your host Don Langsdorf and I am here today with Bob Baurys and Mark Stinson from 83Bar and also the authors of patient activation. Bob and Mark thanks for joining us today. Bob (83Bar): Great to be here. Mark (83Bar): Yea thank you. Don (PMN): Wonderful. I think it would help our listeners to know a little bit about you first before we jump into the meat of the interview here.

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Clarify Health

JUNE 1, 2020

Clarify Health stands with Black Lives Matter A message from our founders: The events of the past few weeks have shaken us. We are angry, disturbed, and sad. George Floyd, Ahmaud Arbery, Christian Cooper. This is just the latest list that happened to be captured on video. How many more will it take? This [.].

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Speaker: Dr. Ben Locwin - Biopharmaceutical Executive & Healthcare Futurist

What will the future hold for clinical research? A recent draft from the FDA provides valuable insight. In "Optimizing the Dosage of Human Prescription Drugs and Biological Products for the Treatment of Oncologic Diseases," the FDA notes that "targeted therapies demonstrate different dose-response relationships compared to cytotoxic chemotherapy, such that doses below the Maximum Tolerated Dose (MTD) may have similar efficacy to the MTD but with fewer toxicities.

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Pharma Marketing Network

JUNE 11, 2020

RJ Lewis (EHS): Hello, this is RJ Lewis, the Founder, and CEO of eHealthcare Solutions. And I’m excited about today’s podcast. With me, today is John Mack, the original creator of Pharma Marketing and also known as Pharma Guy from far and wide. And I also have with me Don Langsdorf who’s our Director of Digital Solutions and Strategy.

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Pharma Marketing Network

JUNE 10, 2020

RJ Lewis (EHS): Hello, this is RJ Lewis from Pharma Marketing Network. I’ll be your host today. And I am very excited to have with us, Ritesh Patel. Ritesh sure most of you know him already. He’s known industry-wide. He’s the Chief Digital Officer for Health at Ogilvy. And he’s also a Pharma Marketing Network Editorial Advisory Board member.

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Pharma Marketing Network

JUNE 10, 2020

RJ Lewis (EHS): Hello, this is RJ Lewis from Pharma Marketing Network. I’ll be your host today. And I am very excited to have with us, Ritesh Patel. Ritesh sure most of you know him already. He’s known industry-wide. He’s the Chief Digital Officer for Health at Ogilvy. And he’s also a Pharma Marketing Network Editorial Advisory Board member.

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Pharma Marketing Network

JUNE 8, 2020

Don (PMN): Hi welcome. This is Don Langsdorf with the Pharma Marketing Network pleased to welcome today Dave Chase, co-founder of the Health Rosetta. Good morning, Dave. Thanks for coming on the podcast and if you wouldn’t mind, could tell us a little bit about yourself. Dave (HR): Sure. Thanks for having me on. Quick background on myself. I started my career in consulting implementing systems inside of a couple dozen different hospitals and then I went on to find Microsoft’s healthc

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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