World of DTC Marketing
JANUARY 14, 2022
One of the reasons it’s a job-seekers market because candidates today want more from their employers. They want a good work-life balance and want to be valued as a contributor to the success of their company. We live in an instant gratification world. Anything and everything we could ever want is at our fingertips, from the food we eat to the movies we watch.
New to Medical Device Sales
JANUARY 17, 2022
You can listen here: [link] You can watch here: [link] Today I wanted to do a recap of the tips I personally used and my guest used to break into medical device sales. Networking It’s not what you know, but who you know. By networking you will get your foot in the door. LinkedIn is where you do this. You should also network with everyone: associate sales rep (most likely what you would be coming in as), Full Line Sales Rep/Territory Manager, District/Regional Manager (this is the hiring manager)
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Medical Device Success
JANUARY 30, 2022
Reading time: 2 – 4 minutes. What percentage of death due to cervical cancer are in 3 rd and 2 nd world countries? You will be shocked by the answer. It is inexcusable considering how simple the test is to detect it. HERhealthEQ is a non-profit organization that is a little different than what you may consider the typical medically related non-profit looks like.
Clarivate
JANUARY 14, 2022
Highly Cited Researchers 2021 are based at more than 1,300 institutions. In this interview, we speak with Korea University about how it encourages collaboration, facilitates career growth and accelerates innovative research. 1. Do you have programs to celebrate Highly Cited Researchers? Korea University promotes various projects to create a research-friendly ecosystem with a focus on social contribution through researcher-centric and practical research along with knowledge creation.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Pharma Marketing Network
JANUARY 19, 2022
Talk to me. Pharma brands that want deep engagements need to look at and listen to social audio. It’s not surprising. In fact, it’s the most direct route to your goal. You want to talk to doctors? To start the conversation, we put pictures in front of them, bombarded them with videos, retarget them, and then send them emails. We want to talk, and they want to listen.
Storyvine
JANUARY 31, 2022
Problem: Times have changed. In this new era of personalized medicine, influencer marketing, and customer authenticity, Pharma companies need to put real patient stories at the core of their communication and marketing strategies. But as one pharma marketer recently said to us, “It's not sustainable for me to spend $100K for one two-minute patient testimonial video.
Pharma Rep Focus brings together the best content for pharma rep professionals from the widest variety of industry thought leaders.
New to Medical Device Sales
JANUARY 31, 2022
You can listen here: [link] You can watch here: [link] This was a quick episode of encouragement to keep going. The journey to break into medical device sales is a roller coaster. One day you’re at the top finding out you got the interview, just to be crushed a few days later saying that they went with an internal candidate. It can be a tough road, but I promise if you stay with it and work hard you will break in.
Medical Device Success
JANUARY 23, 2022
Reading time: 3 – 4 minutes. Let me lead off with three questions: Do you know the 3 levels of artificial intelligence? Do you know the 4 major methods of machine learning? Do you know the 3 medical specialties with the greatest number of active AI technologies? In this short podcast, you will get the answers to those questions and more. Bertalan is the Director of the Medical Futurist Institute.
Curzon Consulting
JANUARY 28, 2022
28th January 2022 1 Minutes. We are delighted to have been recognised for the fifth consecutive year as one the ‘UK’s Leading Management Consultants 2022’ by the Financial Times. . Recommended across 8 categories and with our first Gold Award, the annual rating, compiled with data company Statista is based on endorsements by clients and peers and demonstrates our consistent year on year sector and service line growth.
Pharma Marketing Network
JANUARY 27, 2022
Tune in to the Pharma Marketing Network and industry experts Novartis, UCB, GSK and others, for a fireside talk on hot topics around what has changed in the last year and how to align your pharma marketing strategies accordingly. Three Panels: . Engaging Oncologists in 2022. Emerging Digital Channels and Navigating the Social Landscape: What’s Hot, What’s Not, What’s the Next Big Thing.
Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.
The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven
Scott’s Directories
JANUARY 28, 2022
Nothing is more important than working with accurate and up-to-date information in the business world. Today, this is complicated with the digitization of information. Working with bad data is still just as bad for businesses. Still, fewer and fewer B2B companies recognize the importance of being vigilant with the accuracy of the data they are working with.
World of DTC Marketing
JANUARY 1, 2022
Yes, there will be changes in healthcare in the coming years but put away the thoughts that telehealth and wearable devices will revolutionize healthcare. More and more patients demand a level of service they want with the increased costs of health insurance premiums. Here are things I believe are more realistic. 1ne: The value proposition of prescription drugs still outweighs potential side effects – Wegovy’s demand quickly exceeded supply after the FDA approved once-weekly semaglut
New to Medical Device Sales
JANUARY 24, 2022
You can listen here: [link] You can watch here: [link] I have officially been in medical device sales for 9 months now and wanted to share tips that I’ve learned over the last 9 months that can be helpful to you! 9 Month Reflection Tips Busy - You’re going to be working a lot! Everyday things come up that you have to deal with (there’s no off days).
Medical Device Success
JANUARY 16, 2022
Reading time: 2 – 4 minutes. What can MedTech companies do to be constructive, profitable and value-added participants in the shift to Value-Based Care? The big companies are all over this. They have entire departments devoted to being ahead of this curve. What about the small and medium sized companies? Today we dig into that. This episode is “Intro to Value-Based Care Part 2”.
KBK Communications
JANUARY 27, 2022
KBK Communications founder and CEO, Jan Beery , joined Clodagh Higgins on her podcast, Agency Life. Together they discuss topics surrounding how digital transformation is affecting the need for businesses to evolve their online sales opportunities, how marketing has evolved specifically in the medical industry, and why educating on the power of the various tools available can transform the role of marketing as a revenue-generating machine, working cohesively with sales.
Pharma Marketing Network
JANUARY 27, 2022
In partnership with Villanova University, Drexel University, Thomas Jefferson University, the University of the Sciences and Columbia Business School, the HBA continues to advocate for the connection between advanced education and advancement in the workplace. For Immediate Release: Philadelphia— January 18, 2022 — Today, the Mid-Atlantic Region and the Philadelphia Chapter of the Healthcare Businesswomen’s Association announced the curriculum for their Winter 2022 Master Class, a series of 5 on
Clarify Health
JANUARY 26, 2022
Clarify announced the launch of Clarify Trials today. It is a real-world evidence-based software product that empowers life sciences companies to improve the recruitment of diverse and underrepresented patient populations. This cloud software accelerates clinical trial recruitment within underrepresented communities and provides over 400 social determinants of health (SDoH) insights to identify research sites and investigators with the best opportunity to enroll diverse patients and assess phy
World of DTC Marketing
JANUARY 18, 2022
A Mediabistro survey showed that social networks influence more than 40% of people’s health choices. Tik-Tok, Instagram, and other social media channels may soon be overwhelmed with pharma companies’ content, but is it a good idea? People between 18 and 24 years of age tend to discuss health and wellness issues on social networks twice as much as those between the ages of 45 and 54 (getpushing.com), and of those between 18 and 24 years of age, 90% say they trust medical informatio
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Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.
New to Medical Device Sales
JANUARY 10, 2022
You can listen here: [link] You can watch here: [link] Medical Device Sales is a very competitive industry. Literally hundreds of applicants apply for a single job. If you’re average… you might get an interview, but you won’t get the job. The one thing I’ve see with all my guest that have broken into the industry is their all above average and went above and beyond to get hired.
Medical Device Success
JANUARY 9, 2022
Reading time: 3 – 4 minutes. Understanding this important subject is part of knowing your customer. Here is a factoid from today’s conversation, the sickest 5% of the US population consumes 50% of healthcare resources. One of many reasons fee for service is not sustainable and that the move to value-based care is gaining momentum. Today’s episode is the first of several episodes on Value-Based Care.
Nixon Gwilt Law
JANUARY 25, 2022
If you missed our most anticipated webinar of the year, be sure to catch the replay below! This webinar is geared toward those wanting to leverage the new RTM codes or learn more about expanded CCM and PCM reimbursement opportunities in the 2022 MPFS. (Scroll to the bottom to download your CPT code chart.). Want to look through all the codes and reimbursement levels in an easy-to-read chart?
Pharma Marketing Network
JANUARY 27, 2022
In partnership with Villanova University, Drexel University, Thomas Jefferson University, the University of the Sciences and Columbia Business School, the HBA continues to advocate for the connection between advanced education and advancement in the workplace. For Immediate Release: Philadelphia— January 18, 2022 — Today, the Mid-Atlantic Region and the Philadelphia Chapter of the Healthcare Businesswomen’s Association announced the curriculum for their Winter 2022 Master Class, a series of 5 on
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Clarify Health
JANUARY 26, 2022
Clarify announced the launch of Clarify Trials today. It is a real-world evidence-based software product that empowers life sciences companies to improve the recruitment of diverse and underrepresented patient populations. This cloud software accelerates clinical trial recruitment within underrepresented communities and provides over 400 social determinants of health (SDoH) insights to identify research sites and [.].
World of DTC Marketing
JANUARY 11, 2022
As HCPs get more digitally savvy, pharma marketers should understand that engaging physicians through channels and time of their preference with content relevant to the individual customer. is no more an option but a critical factor to ensure success for any multichannel marketing initiatives. Key findings: 77% of HCPs use digital channels primarily for personal learning and development.
New to Medical Device Sales
JANUARY 3, 2022
You can listen here: [link] You can watch here: [link] This is a common misconception I hear…. Medical Device Sales is Easy. For some reason there is a stigma that all medical device sales rep do is hang out with doctors, go to dinners, and make a lot of money. That sounds amazing, but this isn’t the reality. There’s so much. First off, I want to state there’s no job where you have the opportunity to make $100k+/year that’s super easy.
Medical Device Success
JANUARY 2, 2022
Reading time: 2 – 4 minutes. Let’s get the new year off to a good start and know our customer, market and industry better than your colleagues and competition. Let’s create a knowledge gathering system for you. It will pay off in terms of your professionalism, your results and your career! Early in my career I just took what the company told me as the gospel about what was going on in the medical specialties I was selling to and the industry I participated in.
Speaker: Dr. Ben Locwin - Biopharmaceutical Executive & Healthcare Futurist
What will the future hold for clinical research? A recent draft from the FDA provides valuable insight. In "Optimizing the Dosage of Human Prescription Drugs and Biological Products for the Treatment of Oncologic Diseases," the FDA notes that "targeted therapies demonstrate different dose-response relationships compared to cytotoxic chemotherapy, such that doses below the Maximum Tolerated Dose (MTD) may have similar efficacy to the MTD but with fewer toxicities.
Teachntest
JANUARY 25, 2022
How to Get a Job in a Pharmaceutical Industry What is the Pharmaceutical Industry Like? The pharmaceutical industry is a global industry that has been expanding at an exponential rate. It is a trillion-dollar industry and the fastest growing sector of the healthcare industry. The pharma companies are responsible for developing, manufacturing, and marketing drugs […].
Pharma Marketing Network
JANUARY 25, 2022
The post Engaging Oncologists in 2022 appeared first on Pharma Marketing Network.
Clear Pivot
JANUARY 24, 2022
Although retention is just as important as sales or acquisition, businesses tend to spend more money on the quick return of sales and acquisition, and less on the relationship-building that leads to great retention. Studies have shown that boosting customer retention by 5% increases profits by up to 95%. In SaaS, retention is a key metric that measures the percentage of customers you retain over a period and shows both current and future revenue.
World of DTC Marketing
JANUARY 3, 2022
The estimated numbe r of annual deaths attributable to obesity among U.S. adults is approximately 280,000 based on H.R.s from all subjects and 325,000 based on H.R.s from only nonsmokers and never-smokers. As the N.Y. Times recently reported, estimates of the medical cost of adult obesity in the United States (U.S.) range from $147 billion to nearly $210 billion per year.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
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