World of DTC Marketing
SEPTEMBER 18, 2020
IN SUMMARY: According to a Takeda Oncology report “for people diagnosed with multiple myeloma, there can be an abundance of information, which can lead to confusion around the next steps in their diagnosis and treatment plan. Particularly, there appears to be a disconnect between what they understand and what they want to know about the treatment journey that lies ahead.
Integrity Solutions
SEPTEMBER 1, 2020
With people working remotely and dealing with professional and personal stresses alike, leaders are recognizing the value of collaborative learning. Investing in the workforce and keeping people engaged and growing is an effective way to walk the talk of those repeated value statement phrases about people being a company’s most important asset. by Steve Schmidt.
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Pharma Marketing Network
SEPTEMBER 14, 2020
Fast-tracking digital communication is now the new normal across many industries. The healthcare industry is no exception, and for pharma sales reps engaging with healthcare professionals, human connection is key. But today, communication between your reps and HCPs may be limited, or even embargoed altogether. Yet there are still a number of opportunities for engagement, and using video is one that offers various ways to maintain these connections.
Medical Device Success
SEPTEMBER 27, 2020
Reading time: 2 – 4 minutes Jeff Howell, Director of Growth, AlayaCare, shows us how he uses embedded videos to enhance his prospecting, qualifying and relationship building in his sales process. It is impressive. He compares it to “pulling up in a Ferrari”. These are great virtual tools in a Covid world where it is more difficult than ever to get through to doctors, nurses and other health care professionals.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Silver Line CRM
SEPTEMBER 24, 2020
Reading time: 4 minutes A patient support network isn’t made up of just doctors or nurses. Through contracting with pharmaceutical and biotech companies, VMS BioMarketing provides clinical educator solutions focused on empowering healthcare providers and patients through product support, education, and training. VMS BioMarketing strives to make real, personal connections that help patients engage in their treatment regimen.
MedTechVets
SEPTEMBER 23, 2020
If you’re interested in pursuing a career in Biotech, you’re in luck. This field will continue to increase in demand this coming decade. Medical diagnostic testing advances almost every year. Soon after it advances, so does the need for technicians to operate sophisticated equipment and innovators to design better tests. Interest in diagnosing, treating, and preventing widespread diseases has shot up since COVID-19.
Pharma Rep Focus brings together the best content for pharma rep professionals from the widest variety of industry thought leaders.
Integrity Solutions
SEPTEMBER 8, 2020
by Bruce Wedderburn. Virtual selling has changed the way that customers are choosing- or not choosing- to interact with salespeople, often in significant ways. While the fundamentals of selling aren’t different in a virtual setting, the dynamics are, and many salespeople are struggling to adapt. Businesses often struggle to make big changes, but as we learned earlier in the year, sometimes they literally have no choice.
Pharma Marketing Network
SEPTEMBER 14, 2020
Fast-tracking digital communication is now the new normal across many industries. The healthcare industry is no exception, and for pharma sales reps engaging with healthcare professionals, human connection is key. But today, communication between your reps and HCPs may be limited, or even embargoed altogether. Yet there are still a number of opportunities for engagement, and using video is one that offers various ways to maintain these connections.
Medical Device Success
SEPTEMBER 17, 2020
Reading time: 2 – 3 minutes Kelly Clark and Relentless Recruiting conducted a survey with 60 life science executives and sales executives to better understand if there is an overall recruiting and hiring issue in obtaining Super Star Sales Reps. . How valuable are super stars reps to sales leaders? Where do these stars came from? How do their initial skill levels compare with other candidates?
Source Explorer
SEPTEMBER 23, 2020
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Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.
The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven
Infuse Medical
SEPTEMBER 17, 2020
It’s no secret that being a medical sales rep is a difficult, but rewarding, profession. As rules, regulations, and industry standards change, your clients rely on your expertise and knowledge to stay up to date on your product and company. Not to mention the pressure from today’s healthcare consumers that expect medical treatments to increase their life expectancy while being cost-conscious.
World of DTC Marketing
SEPTEMBER 14, 2020
THE BASICS: A “critical part” of pharmaceutical company AbbVie ‘s success is “face-to-face” interaction, CEO Richard Gonzalez explained in an Aug. 27 email outlining its process for bringing thousands of U.S.-based employees back to work. This is beyond irresponsible. According to CNBC “AbbVie workers say they worry that the company is putting profits ahead of safety and the health of its U.S. employees and their families at risk.
Integrity Solutions
SEPTEMBER 22, 2020
by Mike Esterday. There are three factors that play a pivotal role in healthcare sales reps’ ability to adjust to this virtual selling environment and deliver value that results in more appointments and more closed deals. Between the virtual selling environment and the added pressure to fill unanticipated revenue gaps this year, even the most successful healthcare sales reps may be feeling a bit thrown off their games right now.
Pharma Marketing Network
SEPTEMBER 28, 2020
Six months after the Covid -19 pandemic upended health, personal, and economic life for millions around the world, the importance of good, even great leadership in business settings has taken on new dimensions. The world of pharma—and every other business imaginable—initially experienced shock, confusion, and no small amount of anxiety. After all, the novel, easily spread, and deadly virus decimated lives and businesses were shuttered.
Medical Device Success
SEPTEMBER 13, 2020
Reading time: 3 – 4 minutes We continue to offer solutions to the challenges MedTech professionals face in the Covid era. One of the biggest is the changes in how we communicate. Those that can communicate their value proposition most effectively have the best chance of surviving and winning in the long term. Virtual presentations are key and you must know how to best use the tools at hand.
Actando
SEPTEMBER 15, 2020
In the midst of restrictions on travel, decreasing access to HCPs, health risks, working from home and managing family members who may also be at home, the adoption of virtual connections such as meetings, webinars and even social get-togethers, has accelerated beyond our imagination.
ProSellus
SEPTEMBER 14, 2020
It’s 4:45 am… DING. DING. DING. The alarm hits you like a freight train. After all, it’s Quarter End and you were up late last night entertaining a customer. You rub your eyes feeling as if you had just 5 seconds ago put your head down to go to sleep, only to stare at your […]. The post A Day in the Life of the Healthcare Sales Rep part 2: The Quarter End Close appeared first on ProSellus.
World of DTC Marketing
SEPTEMBER 30, 2020
HERE”S THE DEAL: Determining how much to spend for the launch of a new drug is a challenge we all face and you have to be ready to shift funds from channels that are failing to provide the lift in brand awareness to channels that hit the bullseye on your objectives. The biggest request we get from clients is guiding them through the process of allocating total DTC spend along with channel allocation.
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Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.
pharmaphorum
SEPTEMBER 3, 2020
With exclusive surveys of the continuing medical education (CME) needs of haematologists/oncologists (haem/oncs), this webinar will look at where physicians are going for their learning needs and what effect the COVID-19 pandemic continues to have. The Behavioural insights into haem/onc clinical decision-making webinar, in association with Medscape, will take place on Thursday 3rd September from 13:00-14:00 (BST)/14:00-15:00 (CEST).
Pharma Marketing Network
SEPTEMBER 28, 2020
Six months after the Covid -19 pandemic upended health, personal, and economic life for millions around the world, the importance of good, even great leadership in business settings has taken on new dimensions. The world of pharma—and every other business imaginable—initially experienced shock, confusion, and no small amount of anxiety. After all, the novel, easily spread, and deadly virus decimated lives and businesses were shuttered.
BlueNovius
SEPTEMBER 2, 2020
For pharmaceutical marketing companies, the end of the year is getting closer, which means taking a look at what worked in this year and making plans and improvements for the upcoming year. In our research and experience, we’ve singled out some pharmaceutical marketing trends that are going to be big in the year to come. […].
Authentic Influence Group
SEPTEMBER 29, 2020
It was a hot day in August and we were in Canada on vacation. The year was 2019. What I didn’t realize at the time was how tightly I would cling to those memories of that trip almost a year later to the day. This is a trip which would be impossible to take right now, as the borders between Canada and the US have been shut to vacationers. That day was hot and we were walking along the riverfront in Montreal.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
World of DTC Marketing
SEPTEMBER 15, 2020
TO THE POINT: When it comes to online advertising the creative is more important than the money you’re spending on media. DTC marketers need to create a “hook point” to lead to action. Consumers today are bombarded with so much information you have to grab their attention quick. In fact, you realistically only have 3-seconds or less.
World of DTC Marketing
SEPTEMBER 24, 2020
WHAT”S HAPPENING? As more and more pharma companies merge and the industry consolidates good jobs are going to shrink, Unfortunately, what I’m hearing and seeing is that the industry is passing on older candidates with experience in favor of younger candidates who may be perceived as more technology literate. Kathy was someone who impressed me from the first time I met her.
Pharma Marketing Network
SEPTEMBER 16, 2020
PanAgora Pharma: 3rd Annual Pharma CX Tech Summit | November 12, 2020. Sponsored by PanAgora Pharma. The 3rd Annual Pharma CX Tech Summit explores how pharma is implementing emerging technologies – like AI/ML, voice & chat, connected devices, AR/VR, automation, personalization, and telehealth – to enhance customer experiences for patients, payers, and HCPs.
Pharma Marketing Network
SEPTEMBER 16, 2020
PanAgora Pharma: Pharma Action in Patient Advocacy Summit | December 2020. Sponsored by PanAgora Pharma. ACTIONABLE INSIGHTS TO DRIVE PARTNERSHIPS BETWEEN PHARMA AND PATIENTS. The Pharma Action in Patient Advocacy Summit 2020 will bring together 200+ customer experience leaders, patient advocates, advocacy groups, and pharma patient advocacy leaders to learn how pharma can work with patients to deliver more compelling experiences.
Speaker: Dr. Ben Locwin - Biopharmaceutical Executive & Healthcare Futurist
What will the future hold for clinical research? A recent draft from the FDA provides valuable insight. In "Optimizing the Dosage of Human Prescription Drugs and Biological Products for the Treatment of Oncologic Diseases," the FDA notes that "targeted therapies demonstrate different dose-response relationships compared to cytotoxic chemotherapy, such that doses below the Maximum Tolerated Dose (MTD) may have similar efficacy to the MTD but with fewer toxicities.
Pharma Marketing Network
SEPTEMBER 16, 2020
Reuters Events: Pharma Awards USA 2020 VIRTUAL |. 7-9 December. Sponsored by Reuters Events Pharma. There has never been a more pressing time for our industry to come together and show what matters, true value for patients and HCPs. Now, in a completely virtual form, The Reuters Events: Pharma Awards USA 2020 exist as the only pharma awards to elevate and showcase the very best work from across the industry to a global audience – on a virtual stage.
Pharma Marketing Network
SEPTEMBER 15, 2020
New Date: The DHC Virtual Summit with Novartis | WED, Sept. 30 – THU, Oct. 1 | 12:00PM – 1:30 PM EDT . This summit will offer you dynamic content and thought leadership related to the opportunities and challenges of the new normal. The event will span two days, lasting just 90 minutes per day, and feature unique content each day. Topics covered : The new realities of a virtual launch.
Pharma Marketing Network
SEPTEMBER 15, 2020
DHC Webinar | THUR, Sept. 24, 2020 1:00 PM – 1:40 PM EDT | Innovative Ideas to Transform Your New Medication Launch: A Case Study and Panel Discussion. This webinar will explore innovative and best-in-practice approaches to new drug launches that employ art, science, and psychology to treatment and medication adherence. Join this incredible panel of industry experts and thought leaders with decades of experience in innovative drug launches.
Pharma Marketing Network
SEPTEMBER 1, 2020
Despite the COVID-19 pandemic, digital display advertising will continue to grow this year with more investments in video ads. According to eMarketer, U.S. advertisers will increase investments in video by 11.3% this year to $35.45 billion, making it the only digital ad format to grow at a double-digit rate this year. For the first time ever, video will account for more than a quarter of all U.S. digital ad spending.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
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