World of DTC Marketing

SEPTEMBER 24, 2021

SUMMARY: If I were to ask you, “what type of company is Biogen?” what would be your response? I tried asking that of several colleagues in the industry, and they couldn’t come up with an answer. Biogen has lost its way and is in desperate need of a corporate rebranding. This week two colleagues, who worked at Biogen, left the company because they knew that the ax was coming after the failure of Aduhelm.

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Authentic Influence Group

SEPTEMBER 24, 2021

It was so much fun to join Marcus Cauchi on TheInquisitor Podcast! We covered several topics in our conversation. Here's a quick recap: We discuss why clear communication, that is easily digestible by your audience is essential if you're to have the impact you want in influencing people. The conversation evolves to cover body language, social engineering, authentic communication, persuasion vs influence vs manipulation.

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Dominic Tyer

SEPTEMBER 19, 2021

Internationally recognised composer, peace worker and musical therapy pioneer Professor Nigel Osborne talks about how his emerging field stands at an important threshold.

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Medical Device Success

SEPTEMBER 5, 2021

Reading time: 3 – 5 minutes. In other words, a brand prescription for MedTech. Matthew has walked the walk. Or, maybe I should say conquered the mountain of marketing and sales challenges. He says, “It’s the only thing busy docs care about. They care about you and I aligning with their perspective; relieving them of internal, external, philosophical and practical pains; and solving their problems.

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales Management

Salesforce

SEPTEMBER 9, 2021

Porches and warehouses are dotted with parcels as more consumers and business buyers use ecommerce and portals instead of brick-and-mortar stores and sales reps. From flowers to medication to replacement parts for wind turbines, order management trends have changed. Nearly everything can be delivered — and customers like it that way. But a delayed package or inaccurate delivery data could drive a loyal customer to abandon your brand.

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Integrity Solutions

SEPTEMBER 2, 2021

The ability to create emotional bonds with your customers is the true x-factor that drives customer loyalty. You have more ways than ever before to engage with customers and enhance our product and service delivery. But the greatest opportunity for moving the needle on customer loyalty—that critical driver of long-term growth and competitive advantage—lies in consistently building value for customers.

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Authentic Influence Group

SEPTEMBER 23, 2021

I’m excited to share a podcast I recently had the opportunity to be part of. I sat down with Patrick Kothe of Mastering Medical Device to discuss simple ways you can become a better persuasive communicator. Here’s a snippet: So there are a number of factors that are involved in persuasive communication. First, you have to start with a foundation of really building trust with someone, because if I'm trying to communicate to you and persuade you to take on my project, or to give me more budget, if

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Pharma Marketing Network

SEPTEMBER 29, 2021

John Lineen is a senior executive with strong marketing, digital, analytics, and CX experience in the pharmaceutical industry. John’s specialty is managing, launching, measuring, and optimizing large-scale digital and omnichannel programs. He uses his global corporate (9+ years at Bristol Myers Squibb, GlaxoSmithKline), digital agency (12+ years @ Digitas Health), consulting (McKinsey & Company), start-up, and engineering background to deliver engaging content and services that help HCPs and

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Medical Device Success

SEPTEMBER 26, 2021

Reading time: 2 – 2 minutes. Understanding how the worldwide distribution ecosystem works is a must for any MedTech professional. This conversation with Daniel Cloutier provides a window into this world and how LOK brings value to the manufacturers it represents with turnkey distribution. Daniel jokes that they are “Global minus One”. Take a guess at what country that is.

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Atrivity

SEPTEMBER 28, 2021

For the pharmaceutical industry, cycle meetings are an indispensable element to reinforce key strategies, provide a market update and educate the sales force. Today, the way to reach healthcare professionals and train sales representatives has changed due to the COVID-19 pandemic. Adaptation to the new environment starts first within companies and especially in sales teams and other people who are in some way in contact with health professionals.

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Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.

The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven

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Integrity Solutions

SEPTEMBER 23, 2021

A value based selling approach is intended to help salespeople focus their client conversations around creating product value versus price. This helps to better differentiate themselves in a highly competitive market. Yet, for all the buzz surrounding solution or value selling, many organizations still struggle to execute on it. What’s holding them back?

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World of DTC Marketing

SEPTEMBER 22, 2021

SUMMARY: Like it or not, there will not be a return to normal for DTC marketing. The onset of wrong, inaccurate, or confusing medical information forces people to go online or talk to their doctor about treatment options. DTC marketers need to get more personal and stop using a generic formula for marketing. Visting my doctor for my annual physical, I noticed huge LCD screens in each exam room with rotating ads for everything from prescription drugs to vitamins.

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Zymewire

SEPTEMBER 27, 2021

We had all hoped for far more certainty around travel this coming fall – but as the delta variant continues to wreak havoc around the world, it may feel like the only thing you can plan for is…more uncertainty.

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Pharma Marketing Network

SEPTEMBER 29, 2021

Timothy Glennon . The post Timothy Glennon appeared first on Pharma Marketing Network.

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Medical Device Success

SEPTEMBER 12, 2021

Reading time: 2 – 2 minutes. Want your virtual prospecting to stand out? Bring your virtual presentations and messaging to life. This digital technology from VidiPlus will help. Dror Benjamin, CEO and his team have created a wonderful virtual tool. The way it brings your presentation items into the virtual window right next to you is very sophisticated.

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Med Device Careers

SEPTEMBER 24, 2021

In today’s episode, we speak with Nick Spadea-Anello, Global President of Structural Heart at Boston Scientific. In our conversation, Nick shares his leadership and mentorship philosophy, what he describes as the three phases of a career, goal vs. growth orientation, and how he benchmarks success. Nick has a 28-year track record of building winning teams, pioneering new therapies, and growing new businesses, starting with Johnson and Johnson, followed by Guidant corporation and subsequently Bost

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ALULA

SEPTEMBER 23, 2021

Through all the changes that the pandemic has imposed on the corporate world, critical aspects of the business can fall by the wayside. Performance evaluations are one such aspect, and in these uncertain times, keeping those evaluations fair and equitable is of utmost importance.

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World of DTC Marketing

SEPTEMBER 6, 2021

SUMMARY: Those working in pharma know that ageism exists, especially in the sales force. Pharma has been purging older employees for some time, and when you reach the magic age of 50+, you’re going to be pushed to take “early retirement.” My workstation while at Lilly was right next to the sales training center. Some of the trainees looked like they were right out of school, but they all had one thing in common; they were young and great-looking.

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Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.

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Tribeca Knowledge

SEPTEMBER 22, 2021

T he pharmaceutical industry is embracing agile ways of thinking and working in its efforts to boost productivity, creativity, speed and efficiency, all the way from laboratory to patient. That includes ensuring agile launch execution. For pharmaceutical launch activities, agility is a function not just of organisational structures or attitudinal change but of the technologies used to make those activities more visible, accessible and manageable.

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Pharma Marketing Network

SEPTEMBER 28, 2021

Name *. First. Last. Title * Company * Email *. Name This field is for validation purposes and should be left unchanged. The post PMN Innovation Summit 2021 appeared first on Pharma Marketing Network.

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Networking Pharma Marketing 52

Atrivity

SEPTEMBER 20, 2021

The way in which the pharmaceutical industry engages with healthcare professionals (HCPs) has changed dramatically in the last year. Restrictions on face-to-face interactions have given way to greater use of remote and digital channels. Have they worked? Laboratories have had to adapt in record time to the new needs, hitting and missing in those attempts due to the speed of change, but now, with the new normal, we can stop and think about what can be improved.

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Zymewire

SEPTEMBER 17, 2021

The pandemic has cost us many things, including, for too many of us, the ability to connect with our colleagues in person. At Zymewire, we recognized that risk early on and have made a concerted effort to preserve our culture and community despite the lack of in-person collaboration.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competition

ALULA

SEPTEMBER 16, 2021

In our series on preparing for return to office (RTO) and hybrid work arrangements, we have focused primarily on what organizations and leaders need to consider in making these arrangements successful. However, at the end of the day, the success of these transitions ultimately depends on how all employees—regardless of title or position—are able to be engaged, safe, productive, and successful.

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World of DTC Marketing

SEPTEMBER 23, 2021

SUMMARY: Pfizer will earn over 26 billion dollars from their COVID vaccine, while Moderna and J&J also look to their vaccines for more profit dollars. The suggestion by Pfizer’s CEO that drug pricing negotiations with the government would slow innovation is PR doubletalk. Recently Pfizer’s CEO sent a video message to company employees urging them to fight proposed government drug price negotiations and expressing frustration with Congress, considering using the projected savings

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Clarify Health

SEPTEMBER 15, 2021

There is overwhelming evidence to suggest that social determinants of health (SDoH) impact the onset and progression of health conditions, the care that patients receive, their access to testing and treatment, and health outcomes. The pharmaceutical industry has a critical role to play in ensuring underserved communities and vulnerable patients receive equal access to care and treatment through better disease education, greater clinical trial diversity, innovative assistance programs, and new po

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Pharma Marketing Network

SEPTEMBER 22, 2021

Telehealth: Past. Present. Future. Once considered a novelty, over the past 18 months, Telehealth has risen to a prominent position in the continuum of care. Listen to how pharmaceutical brands and clinicians are adapting to this new modality and are pivoting their promotional efforts to ensure that they can leverage the Telehealth channel effectively.

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Speaker: Dr. Ben Locwin - Biopharmaceutical Executive & Healthcare Futurist

What will the future hold for clinical research? A recent draft from the FDA provides valuable insight. In "Optimizing the Dosage of Human Prescription Drugs and Biological Products for the Treatment of Oncologic Diseases," the FDA notes that "targeted therapies demonstrate different dose-response relationships compared to cytotoxic chemotherapy, such that doses below the Maximum Tolerated Dose (MTD) may have similar efficacy to the MTD but with fewer toxicities.

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Med Device Careers

SEPTEMBER 15, 2021

How is the Cardiac Clinical Specialist role different from other medical specialities? The medical device industry is one of the most stable and fast-growing industries in the world. In 2019, the global medical device market reached a value of nearly $457B. COVID-19 reinforced to everyone the importance of medical devices and technological solutions in healthcare.

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KBK Communications

SEPTEMBER 13, 2021

As a healthcare manufacturer you are responsible for making sure the products you sell are of high quality and that the people who buy them know what to do with them. It is also important to understand how digital strategies can help your company grow, improve your customer service, and maintain a competitive edge in today's market. This blog will discuss some common principles that all healthcare manufacturers should have in place when it comes to a digital strategy.

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ALULA

SEPTEMBER 14, 2021

As we start thinking about a sustainable hybrid workforce model, it’s important to also consider how we’ll know that hybrid models get the benefits we need in terms of employee engagement and business results. That means leaders can’t forget to measure progress and impact.

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World of DTC Marketing

SEPTEMBER 7, 2021

SUMMARY: John F. Kennedy said, “Change is the law of life, and those who look only to the past and present are certain to miss the future”. Change is coming for one simple reason; our country can’t sustain the current costs of healthcare. Today’s pharma CEOs should prepare their organizations for the future, not wasting money with lobbying costs.

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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