World of DTC Marketing
MAY 7, 2021
WTF? The Washington Post reported last year that health and pharmaceutical companies spent almost $1 billion on just Facebook mobile ads in 2019. A complete waste of money, time and effort. Unlike a traditional TV or radio ad, Facebook’s ad categories help those companies target their drug ads at users who likely suffer from a specific illness the drug treats.
Medical Device Success
MAY 30, 2021
Reading time: 3 – 4 minutes. How will the Four Forces shaping healthcare affect your sales and marketing strategies and tactics? Do you know how these forces align with the “Triple Aim” ? Mark Dixon once led one of the largest healthcare systems in the US. Now he is a consultant for both healthcare systems and some of the largest life science companies in the world.
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Dominic Tyer
MAY 14, 2021
Artificial intelligence is keeping pace with the COVID-powered digital transformations of health and the pharmaceutical industry.
Integrity Solutions
MAY 25, 2021
To ramp up sales performance and strengthen your sales pipeline, you have to develop your salespeople’s confidence; inspire them to be more proactive; improve their ability to build trust and rapport in an increasingly digital world; and equip them to engage in buyer-centric, results-driven conversations. The sales business went through rough waters (to put it mildly) in 2020, but now it’s time to get your sales plan ready and your team geared up to ride the coming wave.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Pharma Marketing Network
MAY 26, 2021
Laura Dix, Managing Director, Life Sciences, UK breaks down ‘5 ingredients’ that are sure to make a positive impact in the interaction between pharma marketers and healthcare professionals (HCPs). COVID-19 drastically changed the playing field of HCP communication and engagement. Dix reminds us that the time has never been so important to truly differentiate when creating high-quality experiences for HCPs – experiences that HCPs deserve and will crave more of in the future when treating p
Healthcare Success
MAY 3, 2021
Is your “marketing to seniors” an audience turn-off? Are you inadvertently alienating the mature audience that you want to attract? Many people get genuinely upset—insulted, really—for a simple reason. This audience doesn’t like being included in the advertiser’s image of a “mature audience.” It seems to portray them as nearly over-the-hill, which is strongly contrary to their younger self-image.
Pharma Rep Focus brings together the best content for pharma rep professionals from the widest variety of industry thought leaders.
Medical Device Success
MAY 23, 2021
Reading time: 2 – 2 minutes “What advice do you have related to prospecting for new customers in this new normal?” This is the most frequent question I get from MedTech executives, sales leaders and field salespeople. You can’t start the sales process unless you have a prospect! So, I decided to make the answer a slide presentation, podcast and videocast.
Dominic Tyer
MAY 3, 2021
The new episode of the pharmaphorum podcast also hears about some of pharma’s UK launch challenges and the types of evidence that HTA bodies need for RNA-based drugs.
Integrity Solutions
MAY 13, 2021
Just about everything in our world is changing, but there are still some fundamentals that remain constant. Now more than ever, the traits of a great salesperson come down to selling principles and behaviors rooted in ethics and integrity. What are the traits of a great salesperson in 2021? Many sales leaders are grappling with this question as they navigate today’s rapidly evolving selling landscape.
Pharma Marketing Network
MAY 14, 2021
[link]. The post DarshanTalks: How To Build a Trusted Workforce</br> – May 14, 2021 appeared first on Pharma Marketing Network.
Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.
The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven
Medical Sales News
MAY 27, 2021
Are you a nurse looking for a career change or experience outside of the typical nursing field? Consider becoming a medical sales representative. At Medical Sales College, we have helped countless nurses and others who come from a clinical background land their dream job in medical sales. We know that nurses have a good chance of becoming successful in the industry, as some already have experience in the OR, working with surgeons or doctors and understand anatomy.
World of DTC Marketing
MAY 2, 2021
SUMMARY: A new survey from the Kaiser Family Foundation and the Purchaser Business Group on Health shows signs that corporate executives might be warming to the idea of government getting more involved to rein in the excesses of the healthcare system. It’s affecting their bottom lines, and they won’t stand for that. Big changes are coming.
Medical Device Success
MAY 9, 2021
Reading time: 2 – 2 minutes We venture to Lyon, France to learn how Marc and his team fresh off a $28 million raise are setting the stage to dominate High Intensity Focused Ultrasound (HIFU) for prostate cancer. We also talk about other huge applications for HIFU, leading through the pandemic and his career. Marc and the EDAP team are poised for growth.
Storyvine
MAY 25, 2021
What inspires people to film? What inhibits them? What can you do to encourage more filmers? Before beginning a filming project, you need to answer those questions. Organizations we work with are always clear on why they want people to film (e.g. to raise awareness, to help with fundraising), but can be less clear about what would inspire their patients or employees to do so.
CLD, Inc.
MAY 20, 2021
The Package Insert Hub (PI Hub) is a unique tool, providing learners with access to a wide variety of PIs that can be accessed using CLD’s exclusive side-by-side viewing feature.
Pharma Marketing Network
MAY 26, 2021
Some moments in life are profoundly important. Perhaps you’ve saved carefully for years to take your family on a special vacation. Or perhaps you’ve just been given a life-changing diagnosis that’s left you in a state of shock. Whether positive or negative, in a moment that important, you’re living in an altered state. Things might seem overwhelming, with the world moving too fast for you to understand what’s going on; or you may freeze, and it may feel like reality has slowed to a crawl.
pharmaphorum
MAY 19, 2021
The exact shape of healthcare’s post-COVID ‘new normal’ is still being framed, but it is clear that some trends are already taking shape - and one of the key ones is digital transformation in pharma. This pharmaphorum webinar, held in association with P360, takes place on Wednesday 19th May 08:00 PST / 16:00 BST / 17:00 CET and will look at the long-term implications of healthcare’s pandemic-powered digital transformation.
World of DTC Marketing
MAY 19, 2021
The pandemic has been uniquely stressful for healthcare teams. With some parts of the sector shifting to remote work, that stress tended to build, having a real impact on mental health. It can be hard to manage a remote team, even more so to take care of their mental health, but there are a few steps that every employer can take. #1 Set up a Digital Helpdesk.
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Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.
Medical Device Success
MAY 2, 2021
Reading time: 2 – 4 minutes Matthew Vernhout, VP of Deliverability, NetCore , walks us through what “Journeys” are and how they can help with prospecting for new customers and nurture current customers. This is part of the Medical Device Success emphasis on Demand Generation. This is important because surveys show that most health care professionals and provider executives expect virtual interaction with vendors to continue in 2021 and beyond.
Tribeca Knowledge
MAY 19, 2021
While some errors are unforeseen, many can be prevented with better planning, coordination, communication and transparency in launch planning and implementation. In our article for PME, we make the case for why pharma companies need a launch execution platform that makes launch excellence the norm, builds the corporate launch memory, and streamlines efforts to save time for everyone involved in product launches.
Clarify Health
MAY 17, 2021
Clarify Health launched new applications of its anonymized patient-level social determinants of health (SDoH) insights to help life sciences companies on their patient-first missions. With real-world evidence (RWE) software products, Clarify Growth and Clarify Portfolio , pharmaceutical, and biotechnology companies gain the unprecedented ability to explore and understand how patients’ journeys, treatment decisions, and outcomes are impacted by non-medical factors such as race, income, transpo
Pharma Marketing Network
MAY 12, 2021
Reaching healthcare professionals can certainly be challenging…especially with the disruption in the pharma marketing ecosystem caused by COVID-19. This disruption has accelerated the digital transformation in pharma. Pharma-marketers are embracing this digital transformation and are trying to understand the different dynamics of single, omni, and multi-channel approaches.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
CLD, Inc.
MAY 17, 2021
Veterinary pharmaceutical companies have ramped up the depth and sophistication of their sales training and are now looking for more tech-savvy, engaging platforms. That's where finding a pharmaceutical and biotech sales training partner with animal health experience is key.
World of DTC Marketing
MAY 30, 2021
SUMMARY: Amazon has set its sights on healthcare as it smells another profit opportunity. Google has signed an agreement with the Mayo clinic to help analyze data as they want a slice of healthcare dollars but what’s missing from these tech companies is “the human touch” that patients want. Via The New Republic “whether it believes its own rhetoric—or just smells another profit opportunity—the tech industry shows little sign of slowing its march into the world of commerci
Salesforce
MAY 14, 2021
Over the past year, the public sector has faced monumental challenges associated with the pandemic. Governments have found innovative ways to overcome these difficulties, from vaccine development to contact tracing efforts. Few of these critical initiatives would have been possible without public and private sector partnerships (PPPs) between governments and businesses.
Every Ancillary
MAY 14, 2021
Most seasoned medical sales representatives have carried several different products or services over their careers. Between emerging technologies, expiring patents, and ever-changing insurance coverage, the role of a medical sales professional is to constantly adapt and learn new things. As you investigate which medical ancillary programs are likely to grow this decade, consider these areas of focus: REGENERATIVE MEDICINE.
Speaker: Dr. Ben Locwin - Biopharmaceutical Executive & Healthcare Futurist
What will the future hold for clinical research? A recent draft from the FDA provides valuable insight. In "Optimizing the Dosage of Human Prescription Drugs and Biological Products for the Treatment of Oncologic Diseases," the FDA notes that "targeted therapies demonstrate different dose-response relationships compared to cytotoxic chemotherapy, such that doses below the Maximum Tolerated Dose (MTD) may have similar efficacy to the MTD but with fewer toxicities.
Clarify Health
MAY 17, 2021
Clarify Health launched new applications of its anonymized patient-level social determinants of health (SDoH) insights to help life sciences companies on their patient-first missions. With real-world evidence (RWE) software products, Clarify Growth and Clarify Portfolio, pharmaceutical, and biotechnology companies gain the unprecedented ability to explore and understand how patients’ journeys, treatment decisions, and outcomes are impacted by non-medical [.].
Pharma Marketing Network
MAY 14, 2021
[link]. The post DarshanTalks: How To Build a Trusted Workforce</br> – May 14, 2021 appeared first on Pharma Marketing Network.
Source Explorer
MAY 14, 2021
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World of DTC Marketing
MAY 14, 2021
THOUGHT: I love working in the pharma industry. Yes, I have been critical of the industry because I believe there is too much focus on pleasing Wall Street, yet I believe that there are some really good people starting to climb the ladder and that soon we’ll see some really substantial changes. Believe in what we can do together. One change in the workplace is that employees want more of a say about their company when it comes to social and moral issues.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
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