May, 2018

article thumbnail

KOL Deliverables = KOL Budget

Medical Device Success

Reading time: 4 – 6 minutes. As you prepare to reach out to your prospective KOLs, you need to have in mind what you want to accomplish with their help and how much you have budgeted for this effort. Keeping in mind that this blog is primarily aimed at small to medium sized companies, I suggest starting off with a small budget. Just work with one doctor for 6 months to a year.

Doctors 100
article thumbnail

8 Personalization Strategies for Boosting Sales

CloserIQ

For modern customers, there’s almost always more than one option when it comes to making a purchase. That makes it even harder for sales teams to close deals. But when customers are inundated by countless messages everyday, personalization can help. Buyers don’t want to feel like they are part of the herd. They want to feel special and taken care of.

Sales 89
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Increase Sales by Focusing on Customer Service

The Brooks Group

In a world where the customer is in control, happy customers are the secret to growth. . The probability of selling to an existing, happy customer is up to 14 times higher than the probability of selling to a new customer, according to Marketing Metrics. Additionally, satisfied customers can be a valuable source of referrals to the sales team. That’s why your customer service team has a direct impact on the effectiveness of your sales team.

Sales 72
article thumbnail

The Impact of Leadership Development on the Life Science Industry

Source Explorer

[link].

52
article thumbnail

State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

article thumbnail

Using education and awareness to drive positive change for patients

pharmaphorum

Change Together will be presenting a live webinar with leading figures from the patient advocacy community, who will debate how we can drive positive change for patients through improved education and awareness. This will be helpful for all advocates, as we hear and learn from our expert panel how their organizations are bringing about change. The panel and the topics they will be covering are as follows. • Dr.

More Trending

article thumbnail

Everything a Sales Leader Needs to Know About Value-Based Selling

The Brooks Group

It’s no secret that sales teams can’t rely on the outdated “used car sales” approach if they want to achieve high performance. Today’s customers in almost every market have access to more information, more choices, and more autonomy than ever before—and this requires better sales skills and more strategic thinking. To succeed in this environment, sales leaders must help their teams embrace value-based selling techniques.

Sales 53
article thumbnail

Embrace Technology For Better Procurement

Source Explorer

[link].

52
article thumbnail

Percent Of Spend Managed By Procurement In Pharma

Source Explorer

[link].

article thumbnail

Overcoming the Difficulty of Finding a Supplier

Source Explorer

[link].

52
article thumbnail

The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

article thumbnail

World-Class Best Practices for Sales Effectiveness

The Brooks Group

The Brooks Group's VP of Sales, Anita Greenland , recently delivered an impactful presentation at the annual ISA Convention in Baltimore, Maryland. . Differentiating Your Organization Through World-Class Sales Effectiveness - Presentation Takeaways. The 4 R’s for Recruitment, Selection, and Hiring. Resume – Check resumes and note if the salesperson changed companies frequently over their career.

Sales 40
article thumbnail

How to Help Your Technical Sales Reps Be More Business-Minded

The Brooks Group

Some companies sell complex solutions that require sales reps to have an in-depth technical expertise. Also known as sales engineers, these technical sales reps are extremely knowledgeable on the details of a product or solution, but they’re not always the best at converting prospects into customers. What many technical sales reps lack is the consultative selling skills needed to identify what a buyer wants and needs, and translate product features into benefits that align with those wants and n

Sales 40