World of DTC Marketing

JUNE 6, 2021

SUMMARY: The media headlines promise weight loss for diabetes patients, but Norvo’s new drug is in the same class as other drugs and carries many warnings. Can diabetes patients really stay adherent to a drug for 63 weeks in which 85% of patients report GI side effects and will insurance cover the cost? The headlines read “FDA approves obesity drug that helped people cut weight 15%” But buyer beware.

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Authentic Influence Group

JUNE 30, 2021

Thinking about "torpedoing" a project? Before you do, remember that many individuals have spent countless hours working on it and have become emotionally attached. Of course, as a leader, you have the right and authority to cancel a project, but if you need to do so, show empathy and understanding for the individuals who have been "babying" it. And don't be surprised if they give you some blowback the next time you launch a new one.

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Medical Device Success

JUNE 20, 2021

Reading time: 2 – 3 minutes. THRIVE! As an orthopedic distributor in the midst of the pandemic what do you decide to do? Clay’s answer is THRIVE! That was Habakkuk’s theme word for 2020. Think this is corny? It isn’t. Furthermore, Clay’s team follows their four core values – servant heart, teamwork, excellence and perseverance to deliver on their mission which is “ We exist to help restore life within the orthopedic community” Clay has built his company up to 1

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Medical Sales Guru

JUNE 2, 2021

Medical sales representatives often find it difficult to get time with doctors, dentists, and other healthcare stakeholders. These professionals are busy and their time is valuable. But guess what… So is yours! You’re busy. Your time is valuable. And hopefully, when you meet with these professionals, your message is relevant and helpful.

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales Management

Integrity Solutions

JUNE 14, 2021

Saying there’s no time for coaching or that someone has already reached their potential are just two of the prominent misconceptions around sales coaching. But some simple and very effective sales coaching techniques- when applied consistently and with sincerity and skill- can greatly raise the game of individuals and your entire sales team. By Terri O’Halloran.

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Pharma Marketing Network

JUNE 8, 2021

Anyone with a smart device has been feeling the grueling effects of social isolation and screen fatigue since the start of the COVID-19 outbreak. Recently, we have witnessed a flood of new “audio-social apps” and audio features on social media platforms, aiming to finds new ways to connect, curb loneliness and cut excessive screen exposure. What are some of these audio-focused platforms and where can pharma play a role?

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Cadensee

JUNE 28, 2021

Omri shor. CEO, medisafe. Omri Shor is the cofounder and CEO of Medisafe. Where for the last decade, he and his team are trying to free patients from the stress of managing complicated medications, thus enabling them to lead healthier, safer and fuller lives. Show Notes. Omri Shor is the co-founder and CEO of Medisafe, where for the last decade, he and his team are trying to free patients from the stress of managing complicated medications, thus enabling them to lead healthier, safer, and fulle

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Medical Device Success

JUNE 6, 2021

Reading time: 2 – 4 minutes. There are numerous pitfalls that MedTech companies experience when launching a new product. This is especially true with new concept products. Patrick Kothe, host of the podcast Mastering Medical Device interviewed me to talk about these challenges. Pat is also CEO, EM Device Lab, and is in the middle of a product launch.

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Clarify Health

JUNE 24, 2021

During this year’s RISE Payer/Provider Engagement and Contracting Summit , Dr. Jegar Jasani hosted a panel session with leaders from Horizon Blue Cross Blue Shield of New Jersey called “Innovations to Improve Care Interventions.” Joining the discussion were Liz Rubin , Senior Director of Analytics, and Lisa White , Director of Value-Based Partner Transformation for Horizon.

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Integrity Solutions

JUNE 18, 2021

Being a coach for sales teams has never been more important. Here are 10 sales coaching articles that can inspire new thinking, motivate your sales leaders and ultimately move the needle on your sales team’s performance. When your sales leaders hear the word “coach”, what comes to mind for them? We often associate “coach” with a sports analogy.

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Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.

The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven

Patients

Pharma Marketing Network

JUNE 25, 2021

Dynamic Global Events (“DGE”) is the Life Science Leader in providing B2B Events. Our name is derived from our Goal – to serve the dynamic informational and networking needs of the Pharmaceutical, Biotechnology, Healthcare, Medical Device and allied industries. DGE Virtual, Hybrid and Live Events: Engage Audiences. Facilitate Information Exchange. Accelerate Partnerships.

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World of DTC Marketing

JUNE 8, 2021

SUMMARY: The approval of Biogen’s Alzheimer’s drug, after its advisory panel turned it down, begs the Inspector General to open an investigation into the FDA. Biogen’s $56,000 drug is proof that it was never about the science; it’s about a lifesaver for a sinking company. In the meantime, caregivers are going to put their hope in a drug that doesn’t work and in garbage science with cherry-picked data.

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Salesforce

JUNE 22, 2021

With more people getting vaccinated for COVID-19, many companies have started bringing workers back to the office. But not everyone wants to get vaccinated, and not everyone who does will respond positively. This begs a question: can we safely return to office life as we knew it or do we still need to wear masks? To get a clearer understanding of new mask rules and office etiquette, we spoke with Dr.

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Medical Device Success

JUNE 27, 2021

Reading time: 1 – 2 minutes. Where does the MedTech Sales process get in trouble? It is in the Presentation step of the process. On the surface the Presentation step sounds simple. It is not. With new concept technologies or complex technologies this step can get complicated with multiple sub-steps. That is why it is important to spend time working this out as a team.

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Clarify Health

JUNE 24, 2021

During this year's RISE Payer/Provider Engagement and Contracting Summit, Dr. Jegar Jasani hosted a panel session with leaders from Horizon Blue Cross Blue Shield of New Jersey called "Innovations to Improve Care Interventions." Joining the discussion were Liz Rubin, Senior Director of Analytics, and Lisa White, Director of Value-Based Partner Transformation for Horizon.

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Medical Sales News

JUNE 21, 2021

If you are interested in breaking into the medical sales industry, you may already know that positions are in high demand. A career in medical sales is a rewarding and lucrative industry with a high earning potential, work flexibility, and the opportunity to sell medical products that can make a direct impact on improving a patient’s quality of life.

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Pharma Marketing Network

JUNE 23, 2021

After a year of tech-mediated communication, it’s hard to get excited about another screen interaction. Most of us want to connect in person … to have authentic interactions. Of course, tech can’t take the place of in-person – but a mindful approach to tech can make communication more meaningful. Whether it’s planning season or not, it’s worth considering how this insight can inform how brands communicate with patients and healthcare providers (HCPs).

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World of DTC Marketing

JUNE 4, 2021

SUMMARY: The U.S. is one of the wealthiest countries in the world and accordingly has high obesity rates; one-third of the population has obesity plus another third is overweight. The cost of doing nothing is not an option. Yes, there are root causes for obesity that can’t be fixed quickly, but among the causes that we can try and change is our personal responsibility to live a healthier life.

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Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.

Safety

Zymewire

JUNE 15, 2021

We’re looking at Neuway Pharma, a Europe-based biotech startup, in this edition of Sponsor Atlas series. This branch of the blog focuses on young pharmaceutical and biotechnology companies that are in early stages or stealth mode. If you haven’t already read our other blogs on stealthy new biotech startups, be sure to check them out here.

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Medical Device Success

JUNE 13, 2021

Reading time: 2 – 3 minutes Fight the Technology Adoption Life Cycle Curve and you will lose. It is science. Why do MedTech leaders and sales and marketing pros continue to fight the TALC Curve? And, why am I bringing it up? Because in the past several weeks I have had conversations with startups that have been either not recognizing the curve or fighting it.

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Clarify Health

JUNE 16, 2021

“My patients are different.” How many times have heath system and health plan leaders heard this argument during alignment discussions with physicians? There are so many factors that may influence a physician’s care decisions. An essential challenge in provider benchmarking is fairly and accurately comparing the provider performance of one provider to another in a way that is comparing apples-to-apples.

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Atrivity

JUNE 10, 2021

The pharmaceutical industry in the wake of the coronavirus pandemic has faced one of the most challenging years globally in terms of operations, scope and budget in all business areas. One of the vital elements for companies in the healthcare sector is the successful launch of new products, but achieving sales targets is a difficult task. According to a study by McKinsey & Company , approximately 66% of launches fail to meet sales expectations.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competition

Pharma Marketing Network

JUNE 23, 2021

Richard has been focused on optimizing healthcare experiences for patients, clinicians, and the people surrounding and supporting them. He has worked within life sciences organizations, leading publishers, consultancies, agencies, digital health, and technology solutions support our journeys through illness and to wellness. He has served as an advisor to TEDMED, DreamIT Ventures, Thomas Jefferson University’s Health Design Lab, the NYC Media Lab, and NYC’s Combine Accelerator.

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World of DTC Marketing

JUNE 3, 2021

IN SHORT : Out-of-control health care spending exact an enormous and growing toll on Americans. The scale of the broken US health care system reveals itself in tragic ways. Fraud accounts for about $300 billion of annual US health care spending. Many employers no longer try to contain health care spending, but many more are fighting back. The Future of Health Care is Local, Open, and Independent.

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Zymewire

JUNE 15, 2021

During our ongoing conversations with clients here at Zymewire, it became clear that cell and gene therapy companies were really heating up – and that connecting with them is important to you. Our 11 insights below draw on the perspective of industry experts to explore how you can specifically practice empathy with your cell and gene therapy prospects to build strong partnerships.

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Infuse Medical

JUNE 4, 2021

Unique times call for unique solutions. Now may be the best time to add 3D animation to your sales toolkit to empower your salespeople. If you already utilize a sales enablement tool, then it can be as simple as having the animation made and pushing it to your sales team. Not using a sales enablement app to help bridge the gap between sales and marketing?

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Speaker: Dr. Ben Locwin - Biopharmaceutical Executive & Healthcare Futurist

What will the future hold for clinical research? A recent draft from the FDA provides valuable insight. In "Optimizing the Dosage of Human Prescription Drugs and Biological Products for the Treatment of Oncologic Diseases," the FDA notes that "targeted therapies demonstrate different dose-response relationships compared to cytotoxic chemotherapy, such that doses below the Maximum Tolerated Dose (MTD) may have similar efficacy to the MTD but with fewer toxicities.

FDA

Clarify Health

JUNE 16, 2021

“My patients are different.” How many times have heath system and health plan leaders heard this argument during alignment discussions with physicians? There are so many factors that may influence a physician’s care decisions. An essential challenge in provider benchmarking is fairly and accurately comparing the provider performance of one provider to another in a way that is comparing [.].

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Every Ancillary

JUNE 2, 2021

Every medical sales professional understands that rejection is part of the job. However, even for the most seasoned professional, hearing “no” repeatedly can take a psychic toll. Constant rejection can lead to stress and self-doubt, which can become a self-fulfilling prophecy, resulting in further rejection. These are 8 tips for staying motivated after facing rejection. 1.

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Pharma Marketing Network

JUNE 17, 2021

The Healthcare Businesswoman’s Association Europe region released an update to its 2018 industry gender pay gap report that shows there is a clear increase in the pay gap between men and women in the life sciences sector in Europe. The median pay gap increased from 11 percent to 13 percent however there is better news looking at individual countries and industry sectors.

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World of DTC Marketing

JUNE 28, 2021

SUMMARY: The debate around Biogen’s Alzheimer’s drug continues to rage. The clinical evidence supporting the approval of the drug is at best “weak.” How could the FDA approve a drug with such poor clinical data? How can Biogen’s employees continue to work for a company that is raping taxpayers for a drug that doesn’t work?

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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