World of DTC Marketing
APRIL 25, 2022
Gadget firms — starting with Apple and now Fitbit, which Google owns — are selling wearable devices that check heartbeat rhythms and alert users when something is out of sync, according to KHN.com. Although the gadgets are a technical achievement, some cardiologists say the information the devices produce isn’t always helpful. Notifications from the devices aren’t definitive diagnoses.
Clarivate
APRIL 14, 2022
At Clarivate , we are committed to supporting the researcher community in Ukraine, including displaced researchers, during and beyond ongoing attacks on the country from Russia. Our research shows that Ukraine has contributed more than 5,000 scientific publications towards the UN Sustainable Development Goals since 2017, including on peace and justice initiatives (SDG-16).
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Medical Device Success
APRIL 10, 2022
Reading time: 2 – 3 minutes. I will start with a Question – Does a MedTech product have to have AI as a direct component to be considered enhanced by AI? The answer is “No”. AI can contribute to the success of a product or service in many ways. Today we continue with the subject of Artificial Intelligence. What is different is that we approach the subject from the view of a company that helps MedTech companies create AI based software that assist their clients products in one of thr
Healthcare Success
APRIL 26, 2022
Programmatic advertising has transformed the way people buy and sell online ads. In 2021, U.S. advertisers spent 41.2% more on programmatic display ads than in 2020 —and it’s easy to understand why. . Leveraging automated software and artificial intelligence (AI) to collect real-time data gives key stakeholders complete visibility over where their ads appear.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Salesforce
APRIL 12, 2022
Virtual care has grown from an occasional phone call to a full-blown virtual operation. We now have the ability to deliver complex, trusted patient care from anywhere. Before the Covid-19 pandemic, virtual care adoption was slow going and represented less than 1% of overall health care volume. However, the past two years have proven that the need for healthcare beyond the doctor’s office is not only a “nice to have,” but a necessity.
Integrity Solutions
APRIL 27, 2022
If you’ve seen the show “Ted Lasso,” you no doubt remember the darts game from early on in the series. While his opponent had assumed Ted was surely going to be an easy mark, instead he hits bullseye after bullseye. And as he does, he tells this story: Shape Copy You know Rupert, guys have underestimated me my entire life, and for years I never understood why.
Pharma Rep Focus brings together the best content for pharma rep professionals from the widest variety of industry thought leaders.
Clarivate
APRIL 21, 2022
Ukraine has a rich history when it comes to scientific innovation, from physics to life sciences, chemistry and engineering. In this blog, part of a new series highlighting the contributions from Ukraine to global research, we analyze the growth and diversity of subject areas in Ukraine. We also look at Ukraine’s contribution to global Research Fronts , which form when clusters of Highly Cited Papers are frequently cited together.
Medical Device Success
APRIL 3, 2022
Reading time: 4 – 6 minutes. Some of you that are old enough will remember when doctors, clinics and hospitals were complaining about implementing electronic medical records which we now call EMR. EMR then advanced and became Electronic Health records or EHR. EHR is actually more powerful than EMR. EHR is the term most of us use today. Then, if your product created a report or an image, your company was busy creating links to the electronic records so the report or image could be stored
Healthcare Success
APRIL 18, 2022
Patient reviews can make or break a business in this era of healthcare consumerism and online reputations. And they’re here to stay. . More than 94% of healthcare patients use online reviews as the first step in researching physicians and hospitals. They’re also the third most crucial driver in consumers’ decision to select a new healthcare provider after insurance acceptance and location.
Clarify Health
APRIL 26, 2022
Artificial intelligence (AI) has the potential to affect healthcare in profound ways — propelling better data-driven decisions on diagnoses, treatments, and population health management. Reports indicate that AI can help the U.S. health system realize $150 billion in savings by 2026. Alongside its impact on healthcare cost savings, AI is poised to support care delivery, [.].
Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.
The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven
Referral MD
APRIL 20, 2022
Healthcare is in a new era of consumerism, where patients know they have choices for their clinical provider. In this climate, the idea and implementation of referral management is increasingly important to the business of healthcare. Referral management isn’t a new idea. Specialists have been aware of their primary care referral pipeline and we’ve been talking about how to manage it for at least a decade.
World of DTC Marketing
APRIL 20, 2022
We just finished talking to over 200 hundred HCPs about pharma marketing and salespeople to measure any differences since before the pandemic. Attitudes are indeed changing, but one need remains clear: access to data obtained during clinical and ongoing trials. We’ve all heard that digital is the way to reach HCPs, and we found out that’s still mostly true, but not all digital tactics are created equal.
Clarivate
APRIL 6, 2022
Learning how to write a constructive peer review is an essential step in helping to safeguard the quality and integrity of published literature. Read on for resources that will get you on the right track, including peer review templates, example reports and the Web of Science Academy: our free, online course that teaches you the core competencies of peer review through practical experience ( try it today ).
Medical Device Success
APRIL 24, 2022
Reading time: 2 – 2 minutes. What kind of podcast is NOT concerned with the number of listeners? A Narrow Podcast. It is concerned with who the listeners are. In this episode, I explain the concept of Narrow Podcasting and how it could be an important new type of content in support of Marketing and Sales. I do use slides. If you want a copy of the slides let me know.
Quantified
APRIL 29, 2022
Technology, specifically artificial intelligence (AI), could be the ally you need to create effective training and coaching experiences at scale for your sales representatives. Even though not all AI sales training solutions perform the same, the power of AI will undoubtedly lead to better results for both individuals and teams. According to Gartner , “By 2020, 30% of all B2B companies will employ some kind of AI to augment at least one of their primary sales processes (…) Creating a high-
Clarify Health
APRIL 29, 2022
[link] Ines Maria Vigil, MD, MPH, MBA, GM and SVP of Provider Solutions at Clarify, recently sat with her co-author Martha Sylvia, PhD, MBA, RN, Associate Professor at the Medical University of South Carolina College of Nursing, to talk about their textbook, “Population Health Analytics.” Watch the fireside chat here. Video Transcript: Dr. [.].
PharmaKinnex
APRIL 28, 2022
3 Reasons Why Rare Disease Marketing Strategies Need To Start With Inside Sales April 28, 2022. PharmaK. Over the past few years, rare disease drugs have seen an increase in research and development from the big pharmaceutical companies. Some of the many reasons for this are that rare disease drugs benefit from speedier clinical development timelines, lower commercialization costs, higher market valuation, and financial inflows for improving diagnosis and treatment approaches.
World of DTC Marketing
APRIL 14, 2022
Over 70% of people have been exposed to medical or health-related misinformation. Of those exposed, almost half are not confident in their ability to discriminate between accurate health information and misinformation. Social media is cited as the most common source of misinformation. People on the right use social media to purposely hurt family members who lost loved ones to Covid.
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Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.
Modus
APRIL 28, 2022
You need a new fridge to keep your food cold. So you visit your local big-box appliance store. The salesperson greets you with a smile, and shows you a model that keeps your food cold. Price: $845.
Map My Customers
APRIL 28, 2022
Digital marketing is becoming more important every day, so the need for the right sales funnel software to manage analytics and customer information is more important than ever. A sales funnel is a tool to help sales teams and leaders visualize the customer's buying journey through the sales cycle. Different stages in the sales funnel represent steps toward purchase and loyalty.
Nixon Gwilt Law
APRIL 28, 2022
The rapid evolution of digital health technology coupled with the relaxation of many regulatory barriers relating to virtual care over the last two years has super-charged innovation in healthcare—in health technology, products, services, partnerships, and even in the legal and regulatory strategy healthcare innovators leverage. On a macro scale, the industry is preparing for a world in which healthcare is decentralized, personalized, and delivered wherever a consumer may be, often via some form
Scott Burrows
APRIL 27, 2022
Overcoming the Sense of Overwhelm Long before I became an inspirational healthcare speaker, my affection for the healthcare community was sealed after the accident where I went from being a martial artist and Division 1 football player to a quadriplegic.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Clarify Health
APRIL 26, 2022
Artificial intelligence (AI) has the potential to affect healthcare in profound ways — propelling better data-driven decisions on diagnoses, treatments, and population health management. Reports indicate that AI can help the U.S. health system realize $150 billion in savings by 2026. Alongside its impact on healthcare cost savings, AI is poised to support care delivery, increase evidence-based decisions, and shift care delivery towards a more proactive approach.
World of DTC Marketing
APRIL 8, 2022
It’s time to stop using worthless online ad metrics. Click-through rates are the most used KPI in marketing, but they are useless. Click-through rates don’t correlate with any meaningful brand metrics. Billions of dollars are “optimized” based on nothing but noise. “One impression’ is one web browser making one server request for one advertisement.
Healthcare Success
APRIL 26, 2022
Programmatic advertising has transformed the way people buy and sell online ads. In 2021, U.S. advertisers spent 41.2% more on programmatic display ads than in 2020 —and it’s easy to understand why. . Leveraging automated software and artificial intelligence (AI) to collect real-time data gives key stakeholders complete visibility over where their ads appear.
Map My Customers
APRIL 26, 2022
For any business that is selling products or services, its buyers go through a journey that takes them from having never heard of the company to being loyal customers. But do you know exactly what that journey looks like for your business? Visualizing the stages your customers go through, in what is known as the sales funnel, can offer your sales team significant benefits.
Speaker: Dr. Ben Locwin - Biopharmaceutical Executive & Healthcare Futurist
What will the future hold for clinical research? A recent draft from the FDA provides valuable insight. In "Optimizing the Dosage of Human Prescription Drugs and Biological Products for the Treatment of Oncologic Diseases," the FDA notes that "targeted therapies demonstrate different dose-response relationships compared to cytotoxic chemotherapy, such that doses below the Maximum Tolerated Dose (MTD) may have similar efficacy to the MTD but with fewer toxicities.
The Marketing Advantage
APRIL 26, 2022
May 9, 2022 Designing the right payout curve for a biopharma sales force is critical to driving sales force motivation and overall sales. This element of sales compensation planning is so important and multifaceted that we are dedicating a three-part series to payout curve design, the first of which outlined the six core payout curve shapes: linear, convex, concave, s-shape, reverse s-shape and step.
Contrarian Sales Techniques
APRIL 26, 2022
Here’s a brief overview of the job description for medical sales executive (also known as MSE or Medical Executive) and its requirements. The job of a sales executive in the medical industry can vary from employer to employer, as can the requirements for work experience. A letter of appointment is a contract by a pharmaceutical or medical related company in which the medical executive can work with customers or suppliers with whom they connect.
Prognos Health
APRIL 25, 2022
Without the proper support to know how, when, and where to reach HCPs, it can be challenging to achieve commercialization goals. Luckily, end-to-end solutions such as the Prognos Factor RWD analytics platform work to streamline and support precision marketing efforts across the entire patient journey.
World of DTC Marketing
APRIL 6, 2022
DTC marketing has evolved. Those DTC managers who use the exact roadmap will waste a lot of money when accountability is increasing. Challenges await, and there isn’t one set of guidelines for every product category. Challenge #1 – DIGITAL MARKETING. Pharma companies are increasing digital budgets, but they are wasting too much money because of internal staffing issues and inexperience with online marketing.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
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