World of DTC Marketing
FEBRUARY 15, 2021
THE SHORT: According to Medical News Today “in the United States (U.S.), an estimated 25.7 million people have some form of asthma , and 15 percent of these people have severe asthma that is difficult to control with standard medications. In the population as a whole, eosinophilic asthma is rare, affecting only 5 percent of adults with asthma or about 1.2 million people.
Authentic Influence Group
FEBRUARY 9, 2021
Make your annual review go smoother with these tips for the year. If you are just like me, you just finished your end of year review. Maybe you’ve met with your boss and you don’t even want to think about it anymore. But right now, is the time to really think about next year and what it is going to look like. I know… I know… you are thinking how could I even imagine next year, right?
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Medical Device Success
FEBRUARY 28, 2021
Reading time: 2 – 3 minutes Stephanie knows the leadership profile necessary to contribute to the success of a new venture. Her education, mentoring and networking program has provided the support necessary to give birth to dozens of life science startups. We will talk about leadership and her popular “Global Online Entrepreneurship Class”. The spring 2021 cohort of this class starts March 31.
Medical Sales Guru
FEBRUARY 12, 2021
During the last year, medical sales representatives have sought new ways to engage and sell to accounts and customers. Social media platforms like LinkedIn are an effective way of doing this, but… Too many medical sales reps violate “the unwritten rules” of social media engagement, turning-off customers and missing opportunities. The good news is this is easily fixed!
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Pharma Marketing Network
FEBRUARY 16, 2021
It’s 2019, your plane is booked, your outfits for the next three days are all planned out and packed away in your suitcase. You have a list of all of the presentations you plan on attending during the three-day pharmaceutical conference in New Orleans, and all of your lines have been practiced in front of a mirror for when you go to interview some of the keynote speakers.
Clarity Engagement Solutions
FEBRUARY 12, 2021
Have you found that your 2021 strategies for engaging with your customers aren’t working as expected? You’re not alone. In 2020 most pharmaceutical companies had to shift strategies to reach their customers via multi-channel, digital platforms, with hope that by 2021, everything would be back to normal. But the reality is, 2021 is far from that.
Pharma Rep Focus brings together the best content for pharma rep professionals from the widest variety of industry thought leaders.
Integrity Solutions
FEBRUARY 12, 2021
By Steve Schmidt. Most companies like to say they provide great customer service and deliver it with integrity, but what does that really mean? Does your team understand what your expectations as a leader are? Have you created a customer service strategy that defines those expectations? . As leaders, we hope and expect that our employees are acting with integrity and delivering exceptional service , whether they’re working with external or internal customers.
Medical Device Success
FEBRUARY 21, 2021
Reading time: 3 – 5 minutes Does your operations team collaborate with sales and marketing to create a virtuous circle that is a win for the customer, the employees and sales revenue? Learn how Jeff does it. Jeff started his career in sales and made his way into MedTech operational leadership. As COO at Endologix, he and his team won the Turnaround of the Year Award from the Association for Corporate Growth.
Medical Sales Guru
FEBRUARY 4, 2021
New medical sales representatives frequently ask this important question when selling to doctors and other healthcare professionals: What do doctors want and expect?” There’s two answers. The first set of answers are the ones they will tell you. The second set of answers are often unspoken, but just as important as the first…maybe even more so.
Pharma Marketing Network
FEBRUARY 4, 2021
Moderator and Panelists: Amy Turnquist , EVP, Digital, eHealthcare Solutions (Moderator). Ryan Billings , U.S. Oncology Digital Marketing & Customer Experience at GSK. Desiree Priestley , Director, Patient Support Strategy & Insights at Otsuka America Pharmaceutical. Kristen Palmer Winters , Customer Experience (CX), Americas Hub, Digital & Commercial Innovation, Bayer.
Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.
The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven
Clarity Engagement Solutions
FEBRUARY 12, 2021
Oh no, 2021 has started and our plan is already outdated! Sounds familiar? You’re not alone. In 2020 most pharmaceutical companies continued their strategic planning as if by 2021 everything would be back to normal. But the reality is, 2021 is far from that. In fact, we now see a NEW NORMAL appearing. We are changing our habits and your healthcare stakeholders aren’t any different.
World of DTC Marketing
FEBRUARY 3, 2021
SUMMARY: The biggest threat to the pharma industry isn’t the coming tsunami of healthcare changes. It’s reshaping the company to once again focus on patients instead of profits. At the end of last year, I worked with a leading cancer company on a test program that involved an email program. We started with research to uncover the needs and wants of current cancer patients (NSC lung) and caregivers.
CloserIQ
FEBRUARY 1, 2021
As the state of the pandemic is improving and more and more people are getting the vaccine, companies face the decision to remain remote or open up their offices again. Despite changing circumstances, ensuring high sales performance remains a key goal for most companies. If your company took a hit due to coronavirus, boosting sales might be imperative.
Medical Device Success
FEBRUARY 14, 2021
Reading time: 2 – 3 minutes Do you know what the Mother, Daughter, Sister, Grandmother Test is? Today, Trevor McCaw, CCO, of TriSalus Life Sciences will answer that question. It has to do with the values that guide him and keep him grounded every day. Trevor joins us to talk about this groundbreaking company, the steps in his career to the C-Suite, career advice, why he chose the medical device industry, challenges and his leadership response to the pandemic. .
Rep-Lite
FEBRUARY 26, 2021
Welcome to the calm before the Covid-19 storm. The medtechs that enjoy the highest sales for their headcount tend to be those making large, expensive machines or largely genericized orthopedic implants – the types of product that tend to require relatively little in the way of R&D expenditure. But these devices are heavily used in elective procedures, and this is exactly where demand has cratered so far this year thanks to the pandemic.
Pharma Marketing Network
FEBRUARY 26, 2021
Clinical is under the microscope. As the world focuses its lens on pharma, the opportunity and pressure is there to found a new era of agile, patient-centric clinical trials. Long-standing barriers to innovation are falling, digital transformation is accelerating, and new cultures in collaboration, and patient-centricity are rapidly growing. The conversations that are re-shaping the future of clinical are happening as we speak, Reuters Events Clinical 2021 is the new meeting place for US and EU
pharmaphorum
FEBRUARY 25, 2021
The acute phase of the COVID-19 pandemic tested the UK’s capacity and capability to rapidly deliver crucial clinical research at a time of immense pressure and stress on personnel and resources. This pharmaphorum webinar, held in association with the National Institute for Health Research (NIHR), will take place on Thursday 25th February 13:00 GMT / 14:00 CET and discuss the UK’s approach to delivering research during the COVID-19 pandemic.
World of DTC Marketing
FEBRUARY 1, 2021
SUMMARY: Digital ad spend in pharmaceutical brands is up 111% so far in 2020 and 80% of that money is being thrown away by fraud and the popularity of programmatic advertising. While popular, digital advertising wasn’t an immediate hit in the pharmaceuticals arena due to the strict regulations. Pharmaceutical advertisers have traditionally been slow to join with the latest trends simply because it’s more complicated for regulated industries.
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Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.
Optymyze
FEBRUARY 25, 2021
This is part 2 of the 3-part “Failure Series” of blogs. In part 1, we took a deep dive into three common reasons why IT implementations fail.
Medical Device Success
FEBRUARY 7, 2021
Reading time: 3 – 4 minutes What does a box truck have to do with Virtual Trade Shows? You will find out in this episode. I gathered 5 executives from the MedTech Leaders Community to discuss Virtual Trade Shows. We review the 2020 Virtual Trade Show experience. We discuss what worked and what didn’t work. Then we talked about solutions and alternatives.
LEVO Health
FEBRUARY 24, 2021
2020 has affected every aspect of our lives, from how we work to how we spend our free time. As industries scrambled to keep going during the global pandemic, it highlighted the need for virtual accessibility. The impact of the Covid-19 pandemic is not temporary but a complete change in the landscape of healthcare marketing. . Changes in consumer search behavior and PPC performance, along with new competitors and market share, can make marketing your practice challenging.
Pharma Marketing Network
FEBRUARY 26, 2021
As markets swell with digital content and HCPs become increasingly time-poor, your customer engagement strategy can no longer be driven by reach and frequency, but by the value added at every interaction and touchpoint. At Pharma Customer Engagement Europe (20-22 April, Virtual) leaders unite to develop hybrid field force models, measure true digital effectiveness, and optimize content to make holistic customer engagement the norm and surpass HCP needs.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Tribeca Knowledge
FEBRUARY 24, 2021
I t is probably reasonable enough by now to talk about the launch readiness landscape for medicines and vaccines as pre- and post-COVID. We can also say with some certainty that nothing will ever be the same again.
World of DTC Marketing
FEBRUARY 22, 2021
SUMMARY: One of the biggest complaints people have about their health is the lack of sleep caused by many factors, from diet and weight to chronic stress. DTC for a product that can keep people awake for nine hours is a message for potential abuse. Did I mention that they are using a flying pig in their DTC? One of the most common complaints people have is “lack of energy” Consumers have turned to energy drinks which was valued at $53.01 billion in 2018, and is expected to grow at a
Infuse Medical
FEBRUARY 23, 2021
3D medical animation is how the new wave of medical marketing will render. There are a couple of reasons 3D medical animation is a great way to market to the medical industry. Most prevalently is that advances in technology are driving medical marketing’s reliance on 3d animation. These trends aren’t just reflecting in the marketing world either.
Optymyze
FEBRUARY 22, 2021
If a sales organization creates a great incentive compensation plan, but the sales team fails to execute it efficiently, is it still great? Companies often go through an entire process.
Speaker: Dr. Ben Locwin - Biopharmaceutical Executive & Healthcare Futurist
What will the future hold for clinical research? A recent draft from the FDA provides valuable insight. In "Optimizing the Dosage of Human Prescription Drugs and Biological Products for the Treatment of Oncologic Diseases," the FDA notes that "targeted therapies demonstrate different dose-response relationships compared to cytotoxic chemotherapy, such that doses below the Maximum Tolerated Dose (MTD) may have similar efficacy to the MTD but with fewer toxicities.
Every Ancillary
FEBRUARY 19, 2021
By: Michael Berg, Every Ancillary. Dealing with gatekeepers is one of the biggest challenges that medical reps face. Having a good strategy makes a huge difference in your sales success. These are four practical tips on how to handle gatekeepers in medical sales: Tip #1 – Get Information. How – Have good questions ready to ask. You do not need to get past the gatekeeper to make it a successful sales call.
Clarify Health
FEBRUARY 18, 2021
Earlier this year, CMS released its 2021 Medicare Advantage (MA) enrollment file, showing an average of 9% increase in Medicare Advantage plan growth in 2020. A report by the KFF showed average gross margins for MA plans are the highest that they have ever been, increasing by an average of $64 per member per month over 2019 levels. While higher margins may be attractive to many insurers, succeeding in MA markets can be a challenge.
Atrivity
FEBRUARY 17, 2021
It is almost a year since the start of the pandemic that brought the world to a standstill. Causing more than 1.5 million lives lost and one of the deepest economic crises since the second world war. This event for the healthcare and pharmaceutical sector has resulted in the most urgent and widespread search for vaccines and therapies against Covid-19 in history.
World of DTC Marketing
FEBRUARY 28, 2021
SUMMARY: Pharma companies, like J&J, have received criticism for engaging in illegal activities, such as providing kickbacks and bribes, knowingly shipping adulterated or contaminated drugs to pharmacies, and marketing drugs for unapproved uses. Johnson & Johnson has paid $2.7 billion in penalties. Can a COVID-19 vaccine approval suddenly erase that?
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
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