World of DTC Marketing
AUGUST 9, 2020
Pharma digital marketing has been lagging behind key trends for a long while. Let’s face it, pharma organizations are not made for speed while digital marketing is all about “now” Digital marketing is also about experimentation and learning from successes as well as failures. An internal team of consultants, dedicated to digital, can add a lot of value to a company.
Authentic Influence Group
AUGUST 3, 2020
Most of us cut our teeth in a business world where you at least had a cubicle wall between you and your co-worker. Picture it: you finally reach the point where you are about to get your own office, you’ve watched others get an office, you’ve pined for an office. You’ve picked out the wall color, the pictures, the plant you will put on your desk, and as you start to pack up your cubicle your boss calls you into her own office to tell you, “We are moving to open space!
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Medical Device Success
AUGUST 30, 2020
Reading time: 2 – 4 minutes The purpose of the MedTech Leaders community is to bring together medtech leaders and those aspiring to be leaders to: . understand and achieve best practices share resources and expertise give each other feedback celebrate successes set the stage to become recognized leaders in your organization and industry create a foundation for positions of greater responsibility meet people from around the world for new perspectives all this with no spam, no judgement, no
Integrity Solutions
AUGUST 10, 2020
Virtual training is here to stay, and to get the full advantages of it, your facilitators need to go beyond knowing the material and having classroom experience to develop an entirely different skill set (and mindset). Virtual training is finally stepping out from the shadows and onto center stage. Not only are more organizations pivoting to virtual out of necessity, they’re also seeing how effective it can be.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Pharma Marketing Network
AUGUST 14, 2020
2022 will usher in the demise of third-party cookies—that means pharma brands must change their approach to targeting and measurement. For decades, the third-party cookie has been a core component of any digital marketing strategy, allowing advertisers to deliver targeted ads and measure their effectiveness. However, with increased consumer privacy concerns and regulations, third-party cookies are set to expire by 2022.
Clarify Health
AUGUST 26, 2020
While many plans did not meet their minimum medical loss ratio (or MLR Target) for 2020, in three steps, payers can better position themselves to meet these targets in 2021. But first… What is a Medical Loss Ratio (MLR)? The medical loss ratio (MLR), also known as the medical cost ratio (MCR), is the percentage of member premiums that health insurers spend on medical care or quality improvement activities for their patient population.
Pharma Rep Focus brings together the best content for pharma rep professionals from the widest variety of industry thought leaders.
MedTechVets
AUGUST 21, 2020
MedTechVets Launches the Academy, a Free Training and Mentorship Program. In some ways, this is the perfect time for veterans to consider careers in the medical device and life science industry. The industry has not been immune to the economic fallout from the coronavirus pandemic. Still, it’s rising to the challenge. The industry is rapidly adapting products, services, facilities, and distribution channels to aid in the pandemic response at breakneck speed.
Medical Device Success
AUGUST 23, 2020
Reading time: 2 – 2 minutes What do doctors think of this virtual world of events and contacts? In this podcast and video cast, Lisa Bichsel, Lauren Dustman and I interview a multi-specialty panel of 5 doctors to hear what they have to say. We talk to an ophthalmologist, a radiologist, an emergency medicine physician, a gastroenterologist and a family practitioner.
Rep-Lite
AUGUST 5, 2020
It all started some 30 years ago. Minimally invasive procedures were relatively new to the surgical environment. These procedures were and are game-changers in the treatment of patients requiring certain surgical interventions. The issue in the early days was that these valuable procedures were very disruptive to the clinical staff. Most of the clinicians had never had any experience with monitors, scopes, cameras, RGB cords, etc.
Pharma Marketing Network
AUGUST 26, 2020
The pharmaceutical industry has been under pressure for the past decade to change its go-to-market models. While the industry has attempted change, any change to its approach has been guarded. But the industry’s new challenge—marketing and selling in a COVID-19 environment—abruptly changes the customer interaction landscape, perhaps permanently. In office/in person sales promotion, the staple of pharmaceutical company activities, is simply not possible today with interactions reduced to the spor
Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.
The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven
Clarify Health
AUGUST 26, 2020
While many plans did not meet their minimum medical loss ratio (or MLR Target) for 2020, in three steps, payers can better position themselves to meet these targets in 2021. But first… What is a Medical Loss Ratio (MLR)? The medical loss ratio (MLR), also known as the medical cost ratio (MCR), is the [.].
World of DTC Marketing
AUGUST 20, 2020
QUICK READ: The belief that the development of a vaccine for coronavirus is being dangerously rushed, in part to improve Donald Trump’s prospects ahead of the presidential election in November are very real. In addition, Avaaz discovered that”global health misinformation spreading networks” had generated roughly 3.8 billion views for their content on Facebook.
BlueNovius
AUGUST 4, 2020
The new era of pharmaceutical digital marketing is coming, and the weakest link in pharma marketing is getting an upgrade – pharma sales reps. However, is pharmaceutical digital marketing really the new sales rep or can the two coexist peacefully? Let’s find out what the newest advancements in digital mean for the declining sales representative […].
Medical Device Success
AUGUST 16, 2020
Reading time: 2 – 4 minutes In this podcast/video cast Lisa Bichsel and I interview two leaders in the healthcare exhibit and event ecosystem. One of our guests is Jeannie Wert, Director Exhibition Management, Siemens Healthineers and Board President of the Healthcare Convention & Exhibitors Association (HCEA). Our other guest is Mike Ellery, Chief Creative Officer, Sparks Marketing Corporation, a leader in the exhibit marketing industry.
Rep-Lite
AUGUST 5, 2020
In this episode of Med Tech Gurus, Mr. Rick Barnett CEO and Founder of Rep-Lite discuss how his company can de-risk the hiring process. Rick explains how his company Rep-Lite will find the right person for the position, hire them then contract this individual out to your company. After an agreed-upon time if the employee is a fit then they can be brought on as a direct employee with the company.
Pharma Marketing Network
AUGUST 3, 2020
Recently, the Healthcare Businesswomen’s Association (HBA) held a webinar entitled, Virtual Best Practices: Clarity, Collaboration and Connecting , which dove into the topic of “Zoom fatigue,” a new, commonly used term defined by the draining feeling you experience after a day of long, unnecessary meetings. We are all facing new challenges in the rapidly changing work environment.
World of DTC Marketing
AUGUST 21, 2020
As the NY Times recently reported , obesity is the leading cause of mortality in the United States. Obesity costs the nation $1.72 trillion every year. In the United States, where at least 4.6 million people have been infected and over 165,000 have died, the promise of a vaccine is hampered by a vexing epidemic that long preceded Covid-19: obesity.
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Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.
World of DTC Marketing
AUGUST 26, 2020
IN SUMMARY : When patients return to doctor’s offices will HCP’s have time to go online with every drug company that requests an online detail? Will patients be happy with telehealth once they feel it’s safe to return to physicians’ offices? After I read the Medscape report on the move to digitization I decided to reach out to some industry contacts to hear what they had to say.
World of DTC Marketing
AUGUST 13, 2020
IN BRIEF: Pharma companies have been posting jobs on LinkedIn almost every day. While most offices remain closed pharma is preparing for the launch of new products and has to have the infrastructure to ensure a successful launch. I keep in touch with all my clients via email newsletters and ask them to “stay in touch” It seems that this year, I’ve been seeing more people leave for other jobs within the industry or clients asking me to suggest people for open positions.
World of DTC Marketing
AUGUST 19, 2020
R&D has been replaced with acquisitions. The latest is J&J’s deal to buy out Momenta for $6.5 billion. This week alone Sanofi, BMS, and other big pharma companies have spent billions on the purchase of smaller, promising companies who have drugs that could lead to happy investors. Drug companies have slowed their stock buybacks after the Covid-19 crisis and spent their money instead on buying each other.
World of DTC Marketing
AUGUST 23, 2020
COVID-19 has disrupted traditional healthcare person-to-person communication and accelerated digital options, such as telehealth and remote patient-clinician contacts, digital therapeutics that deliver remote patient monitoring, and interventions through the use of software. But is this really the future? Medscape conducted some research in May to find out.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
World of DTC Marketing
AUGUST 16, 2020
Here is a copy of a talk I recently gave via Zoom to my European colleagues. Those of you who know me know that I am a frequent contributor to Hedley Rees books as well as the author of a blog that gets close to 100,000 reads a month. I have been and continue to be critical of the pharma industry but it’s not out of spite or hate. I am critical because I love this industry.
World of DTC Marketing
AUGUST 5, 2020
QUICK READ: There are a lot of patient-centered, hard-working people within the pharma industry. The problem is that there are way too many senior managers whose only goal is to remain relevant within the organization even if it means patients suffer. Trade magazine awards don’t mean anything if one company makes a bad decision that stains our industry.
World of DTC Marketing
AUGUST 3, 2020
QUICK READ: As COVID-19 vaccines enter Phase III trials one has to wonder just how transparent pharma companies will be with the data. Personally I would want to know as much as I can before I ask for the vaccine but I also know that greed can make people do stupid things and there is a lot of money at stake here. The rush to develop a COVID-19 vaccine is well underway because there are billions of dollars in profits at stake.
Medical Device Success
AUGUST 9, 2020
Reading time: 2 – 4 minutes How does a life sciences company succeed in a world of virtual congresses and tradeshows? We address this problem in a 3-part series of podcasts/video casts. We decided to offer a video cast because we use a lot of slides to communicate valuable information. Once again, I teamed up with Lisa Bichsel and the Bichsel Medical Marketing Group to create and produce this series.
Speaker: Dr. Ben Locwin - Biopharmaceutical Executive & Healthcare Futurist
What will the future hold for clinical research? A recent draft from the FDA provides valuable insight. In "Optimizing the Dosage of Human Prescription Drugs and Biological Products for the Treatment of Oncologic Diseases," the FDA notes that "targeted therapies demonstrate different dose-response relationships compared to cytotoxic chemotherapy, such that doses below the Maximum Tolerated Dose (MTD) may have similar efficacy to the MTD but with fewer toxicities.
Medical Device Success
AUGUST 2, 2020
Reading time: 2 – 3 minutes In your search for professional guidance and ideas, one or two podcasts is not enough. Today, I recommend two other medical device related podcasts that I like and learn from. One is Medical Sales Nation hosted by Jim Surek, a VP of Sales in a surgically related company. The other is Medical Device Made Easy hosted by Monir El Azzouzi a QA and Regulatory expert.
Pharma Marketing Network
AUGUST 18, 2020
In the wake of the sales field disruption, DHC Group’s Mark Bard held a roundtable with several physician communication experts to discuss how marketers should move forward to insulate against channel dependence in the future. While the phrase “ Our expert panel focused on that reality and what the omnichannel of the future might look like.” is not new, the concept of building an HCP communication plan that isn’t significantly impacted by the loss of one channel or another is less developed.
Pharma Marketing Network
AUGUST 14, 2020
2022 will usher in the demise of third-party cookies—that means pharma brands must change their approach to targeting and measurement. For decades, the third-party cookie has been a core component of any digital marketing strategy, allowing advertisers to deliver targeted ads and measure their effectiveness. However, with increased consumer privacy concerns and regulations, third-party cookies are set to expire by 2022.
Pharma Marketing Network
AUGUST 8, 2020
Great digital should be personal. As the Covid-19 environment continues to cause brands to shift more heavily toward digital and increase their non-physical tactics, it is important to remember this. We must work hard to keep these interactions personal. Personalization of content, experiences, and support services is already a mainstay of ecommerce and retail.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
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