April, 2017

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Life sciences promotional content management for speed, compliance and insight

pharmaphorum

The life sciences landscape is moving at a rapid pace, which in turn is increasing the demands on marketers to create innovative, digital content faster while maintaining industry compliance. Veeva Systems recently conducted an annual industry study, focused on content and digital asset management within life sciences. Gleaned from the experiences and opinions of leaders across the life sciences industry, the research uncovers current practices and the industry’s need for more advanced approache

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The Top 10 Things a Sales Rep Should Never Say to a Sales Manager

The Brooks Group

My brother and I were chatting in the Atlanta airport on our way to a meeting in Phoenix a few weeks ago and I jokingly asked him, “What are the top 10 things a sales rep should never say to a sales manager?” We laughed and then he suggested I post the question to LinkedIn and see what we get. It was a Saturday, so I chose to watch a movie rather than open my laptop on the flight.

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Journey Mapping 2.0: How to Leverage Journey Mapping Software to Build an End-to-End CX Process That Delivers Results

Clarivate

Executive Overview. Companies are realizing that focusing on their customers’ experience (CX) is more than just: Naming an executive to lead Customer Experience. Implementing a customer survey. Building a journey map or process map. Tracking customer-facing actions for improvement. Customer Experience impact and results (ROI) come from having an end-to-end business process (integrated with people and systems) in place that does the following: Defines current state of your customer experience.

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When small becomes big: orphan medicines, advances, access and affordability

pharmaphorum

Over the past few years there has been a shift in the European pharmaceutical market landscape, with a rise in specialty medicines for diseases with narrow patient populations. Indeed, QuintilesIMS forecasts that, between 2013 and 2018, 94% of list price value growth will be in specialty medicines – with orphan drugs at the forefront of this trend. On 10 April 2017, QuintilesIMS, in partnership with pharmaphorum presents a unique digital debate, bringing together a panel of senior industry exper

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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What Are Soft Skills and Why Should You Care?

The Brooks Group

We know we need to be looking for people with the right skills when we add new members to our teams. But companies who focus too much on technical skills and candidates who “look great on paper” are selling themselves short. They’re missing out on the human aspect that separates thriving organizations from struggling ones. And that human aspect is measured in soft skills.

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Sales Effectiveness Tip: Create the Perfect Email Meeting Invite

The Brooks Group

Great salespeople should always be looking for ways to improve their sales effectiveness. But sometimes it’s tweaking the simple, everyday activities that makes a big difference—without a lot of effort. Take the email meeting invite, for example. It’s something we all do so often we hardly even think of it. But as someone who attends a fair amount of vendor sales presentations, I’ve realized the email meeting invitation makes a big impact.

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