May, 2015

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The Future of Medical Communications: Physicians’ Needs and Predictions

pharmaphorum

The way that physicians want and need to consume information is changing, almost to the point of being unrecognisable from the tried and tested methods of yesteryear, Working in conjunction with Ashfield Healthcare this event brings together Medical Futurist Dr Bertalan Meskó, Dr Partha Kar, Consultant Endocrinologist, Portsmouth Hospitals NHS Trust, with Ruth Herman and Nigel Campbell of Ashfield, which recently launched the Medical Education Future Forum and will be presenting insights from th

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The World’s Longest List of Sales Interview Questions

The Brooks Group

The single biggest challenge in hiring salespeople is one that is both logical and emotional in nature. The logical part of the challenge is that having someone in place is better than having no one at all. This is a false position to take, however, when you take a look at what a bad sales hire can cost you: Wasted leads and lost opportunities. Customer and prospect alienation.

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How to Coach Your Sales Team to Adapt to 3 Changing Market Realities

The Brooks Group

New technologies mean that the marketplace is constantly shifting, and an ever-evolving market will require your sales team to adapt quickly to keep up. Innovations are designed to make lives easier and workflows more efficient, but change is often met with resistance. The truth is that intellectually lazy salespeople will be left behind, as will sales leaders who aren't driven to provide their team the tools to adapt and grow with the changing marketplace.

Sales 40
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Sales Metrics: When Are You Measuring Too Much?

The Brooks Group

You can’t manage anything unless you measure it. But what happens when your measuring becomes unmanageable? Core sales metrics are important to the strategic goals of an organization, but the most valuable measurements will become watered down if they are lost in a sea of irrelevant data. How can you tell it’s time to scale back on your metrics? Here are 5 signs that you’re simply measuring too many sales metrics: 1.

Sales 40
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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The Evolution of Corporate Social Selling

The Brooks Group

This post comes from Kurt Shaver of The Sales Foundry. Kurt, a partner of The Brooks Group, is a premier expert on social selling and the art of positioning on LinkedIn. Kurt will be speaking at our Sales Leadership Summit August 26th - 28th in Chicago. Learn more about the program. The Evolution of Corporate Social Selling. Technology adoption in corporate sales departments typically goes through three phases.

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Sales Prospecting: 6 Tips to Share with Your Sales Team

The Brooks Group

Sales Prospecting: The Key to Sales Success. Regardless of whether a salesperson has been selling for 2 years or 20, having a minimum number of qualified prospects is a determining factor of sales success. While the tendency is to focus on closing a deal, it’s likely that opening opportunities is where your team is really struggling. The bottom line is, a lack in qualified opportunities equates to a lack in sales.

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The Three Most Important Questions to Ask a Prospect

The Brooks Group

In a competitive sales landscape, getting a prospect on the line can feel like a win, but it's only half the battle. The initial conversation with a potential customer is usually the most crucial. Use this opportunity to really feel out your prospect, and make sure that you're asking the most important questions. So, what are the most important questions to ask?