The Brooks Group
MAY 26, 2015
The single biggest challenge in hiring salespeople is one that is both logical and emotional in nature. The logical part of the challenge is that having someone in place is better than having no one at all. This is a false position to take, however, when you take a look at what a bad sales hire can cost you: Wasted leads and lost opportunities. Customer and prospect alienation.
pharmaphorum
MAY 21, 2015
The way that physicians want and need to consume information is changing, almost to the point of being unrecognisable from the tried and tested methods of yesteryear, Working in conjunction with Ashfield Healthcare this event brings together Medical Futurist Dr Bertalan Meskó, Dr Partha Kar, Consultant Endocrinologist, Portsmouth Hospitals NHS Trust, with Ruth Herman and Nigel Campbell of Ashfield, which recently launched the Medical Education Future Forum and will be presenting insights from th
The Brooks Group
MAY 20, 2015
New technologies mean that the marketplace is constantly shifting, and an ever-evolving market will require your sales team to adapt quickly to keep up. Innovations are designed to make lives easier and workflows more efficient, but change is often met with resistance. The truth is that intellectually lazy salespeople will be left behind, as will sales leaders who aren't driven to provide their team the tools to adapt and grow with the changing marketplace.
The Brooks Group
MAY 15, 2015
You can’t manage anything unless you measure it. But what happens when your measuring becomes unmanageable? Core sales metrics are important to the strategic goals of an organization, but the most valuable measurements will become watered down if they are lost in a sea of irrelevant data. How can you tell it’s time to scale back on your metrics? Here are 5 signs that you’re simply measuring too many sales metrics: 1.
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
The Brooks Group
MAY 12, 2015
This post comes from Kurt Shaver of The Sales Foundry. Kurt, a partner of The Brooks Group, is a premier expert on social selling and the art of positioning on LinkedIn. Kurt will be speaking at our Sales Leadership Summit August 26th - 28th in Chicago. Learn more about the program. The Evolution of Corporate Social Selling. Technology adoption in corporate sales departments typically goes through three phases.
The Brooks Group
MAY 11, 2015
Sales Prospecting: The Key to Sales Success. Regardless of whether a salesperson has been selling for 2 years or 20, having a minimum number of qualified prospects is a determining factor of sales success. While the tendency is to focus on closing a deal, it’s likely that opening opportunities is where your team is really struggling. The bottom line is, a lack in qualified opportunities equates to a lack in sales.
The Brooks Group
MAY 1, 2015
In a competitive sales landscape, getting a prospect on the line can feel like a win, but it's only half the battle. The initial conversation with a potential customer is usually the most crucial. Use this opportunity to really feel out your prospect, and make sure that you're asking the most important questions. So, what are the most important questions to ask?
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