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Few activities are considered as important as sales coaching. So why do so many companies still struggle to make coaching pay off? Originally published on The Sales Management Association. By Mike Esterday. Coaching is pivotal to maximizing sales potential. This is not a radical statement. If you’ve been in a sales management position for any length of time, it’s not even news.
When was the last time you replied to a generic sales email that had a boring subject line, listed vague features but promised no benefits, and lacked personalization? You probably can’t remember, because you probably never have replied to an email like that. If you want to hear back from the leads you’re prospecting, you need to strike a balance between writing up an easy-to-follow template and communicating a genuine desire to help your potential customer get what they want.
Healthcare Data is expensive! So expensive that the majority of Healthcare sales organizations never buy it. Once it’s purchased it has an inherit diminishing value. It’s data in a spreadsheet from a snapshot in time, which unless you’re a Marketing Manager or an Excel Guru, you will never understand, let along use. Why Did it […]. The post Is Healthcare Data only for The Big Companies?
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Sales negotiation can be a source of dread for salespeople. It’s especially painful when a rep thinks they’ve closed a deal and then the prospect surprises them by wanting to “talk about the details.”. With the right sales negotiation strategy, even this part of the sales process can remain warm and result in a win-win outcome for all parties. Here are 9 sales negotiation skills your salespeople need to master to avoid price concessions and protect your profit margins. 1.
By Bruce Wedderburn Over the past few years, contact centers have dramatically increased investments in emerging and disruptive technologies to help improve key efficiency metrics. Developments like AI, data analysis and other technologies are heralded for their ability to enhance contact center efficiency by, for example, automating routine tasks and routing callers to agents.
By Bruce Wedderburn Over the past few years, contact centers have dramatically increased investments in emerging and disruptive technologies to help improve key efficiency metrics. Developments like AI, data analysis and other technologies are heralded for their ability to enhance contact center efficiency by, for example, automating routine tasks and routing callers to agents.
Originally published on The Sales Management Association. By Mike Esterday. Coaching is pivotal to sales success. This is not a radical statement. If you’ve been in a sales management position for any length of time, it’s not even news. It’s now well-established that a strong coaching culture is something high-performing companies have in common. In study after study, coaching is shown to play a key role in driving sales performance and revenue achievement.
The human touch is more critical than ever in a contact center environment that is being increasingly driven by technology. By Bruce Wedderburn Over the past few years, contact centers have dramatically increased investments in emerging and disruptive technologies to help improve key efficiency metrics. Developments like AI, data analysis and other technologies are heralded for their ability to enhance contact center efficiency by, for example, automating routine tasks and routing callers to
Old is a relative term, but usually when we talk to Sales & Marketing Leaders anything older than 1 quarter is considered “old.” So, back to our original question, ” Why do Healthcare Companies Buy ‘Old Data’?” Wouldn’t it make more sense to buy data that tells the company which physicians will make the best […].
Giving and receiving productive feedback is key to the personal and professional development of your employees. A feedback culture is one in which employees and leaders regularly, consistently, and productively engage in useful feedback that fosters growth. Sales teams that invest in a growth-oriented feedback culture outperform companies that fail to make feedback and coaching a priority.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
It comes every year, and still it always seems to sneak up on us: the National Sales Meeting. From creating the meeting agenda, booking the convention center, deciding on a meeting theme, and identifying a keynote speaker –there’s a lot to be done. But if you truly want your national sales meeting or sales kickoff meeting to be a success, you need a solid action plan.
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