World of DTC Marketing
DECEMBER 13, 2021
OPENING: American cancer patients spent more than $21 billion on their care in 2019. That $21.09 billion included out-of-pocket costs of $16.22 billion and patient time costs of $4.87 billion. As cancer survival rates rise, so do the price tags of life-saving treatments. Monthly drugs costs may reach $100,000, causing many Americans to struggle with the physical and emotional effects of high out-of-pocket medical costs.
New to Medical Device Sales
DECEMBER 27, 2021
You can listen here: [link] You can watch here: [link] Today we are so fortunate to have the Director of Strategy and Talent for Medtronic Brain and Spine Therapies Jay Pendleton. Jay shares what he looks for in reps and what makes a great rep stand out. Jay has been in the industry 13+ years and is a wealth of knowledge so please take what he has to say to heart.
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Authentic Influence Group
DECEMBER 6, 2021
Are your own mannerisms, body language, and tone working against you in high-stakes conversations? ? According to our CEO, Shelly O'Donovan, the answer is almost certainly! In this episode of The Medical Sales Accelerator Podcast with Zed Williamson, learn how you can recognize dozens of subtle, largely subconscious behaviors to secure buy-in, preserve trust, and drive business.
Pharma Marketing Network
DECEMBER 17, 2021
The pharma industry has been slower to embrace digital technologies than other less-regulated sectors but the COVID-19 pandemic has greatly changed this long-standing mindset. In 2020 and 2021, we saw pharma forced to become more flexible and open-minded than ever before. In this article, R.J. Lewis, Founder & CEO of eHealthcare Solutions and Tap Native, offers his top ten predictions for what’s ahead for pharma in 2022.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Clarivate
DECEMBER 16, 2021
How we’re expanding support for dealing with editorial expressions of concern and retractions. Research integrity is a key part of our mission at Clarivate to be a trusted, indispensable partner to innovators everywhere. Our research data, insights and analysis are used by the world’s top research institutions, by multiple governments and by national research agencies for global research assessment, which gives us a responsibility to monitor and act where we can to ensure the integrity of our da
Medical Device Success
DECEMBER 12, 2021
Reading time: 2 – 3 minutes. “Employees at three out of every five companies rated their organization weak at execution…” This was one result of a Harvard assessment of employees from more than 1,000 companies, governments and non for profits. The Harvard assessment resulted in the 17 traits of organizational effectiveness where the number one trait was “Everyone has a good idea of the decisions and actions for which he or she is responsible”.
Pharma Rep Focus brings together the best content for pharma rep professionals from the widest variety of industry thought leaders.
New to Medical Device Sales
DECEMBER 20, 2021
You can listen here: [link] You can watch here: [link] What’s it like to be a Medical Sales Rep? The best answer I can is it varies. It can vary on work life balance, it can vary on how much you make, it can vary how much you travel. Two big Questions you should ask yourself: What division do I want to be in? Some surgeries are 10 hours, some divisions require a lot of travel, some require 24/7 call, you need to research each division to see if it aligns with your goals.
Salesforce
DECEMBER 2, 2021
Most healthcare organizations still rely on EHR (electronic health records) to manage clinical data. But when the pandemic forced them to deliver care in new virtual ways, EHR systems showed their limitations. Providers needed a better way to integrate their clinical and non-clinical information to understand their patients’ needs and preferences. Without it, clinicians risk losing patients whose expectations around access and communication have risen dramatically.
Pharma Marketing Network
DECEMBER 17, 2021
Big pharma has compelling reasons to change the way business gets done. The wave of interest in sustainability follows the value chain from top-tier pharmaceutical companies to their suppliers of every size. Leaders are hard at work focusing their efforts on how to use sustainability as a platform for innovation. Step one is to assess your corporate social responsibility (CSR) policies and ensure actions are integrated across the organization.
Clarivate
DECEMBER 21, 2021
In this continuing time of workplace change and evolution, we are proud to be able to consistently and continuously deliver on our clear mission : being a trusted, indispensable partner to innovators everywhere, delivering critical data, information, workflow solutions and deep domain expertise. This can only be possible through the commitment of our 8,500+ colleagues in more than 40 countries worldwide.
Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.
The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven
Medical Device Success
DECEMBER 5, 2021
Reading time: 2 – 3 minutes. “You told me the opposite of what I have been told by everyone else about how they would attack this market.” Said one CEO to Jim during an interview. Jim got the job and helped lead this company to success. During his stellar career, Jim has been part of 7 startups. We cover a lot of ground that will have pearls of wisdom for all listeners whether you are in the C-Suite or in marketing and sales.
World of DTC Marketing
DECEMBER 10, 2021
MY POINT : Success is always temporary. When all is said and one, the only thing you’ll have left is your character. Right now, I could make a great argument that Biogen’s character is trashed and that they are a company in dire need of authentic leadership. Massive layoffs could be headed to Biogen due to the disappointing rollout of its Alzheimer’s drug Aduhelm that generated only a few million dollars in revenue over the past two quarters.
New to Medical Device Sales
DECEMBER 13, 2021
You can listen here: [link] You can watch here: [link] There are thousands of candidates trying to break into Medical Device Sales and it’s a very competitive industry so how can you stand out? Here’s some of my top tips. Be Yourself - You have to be true to yourself so you can make sure it’s a good fit and more authentic. Passion - Anyone can show up… but can you be excited for the opportunity.
Salesforce
DECEMBER 1, 2021
Building strong relationships is the key to successful sales. In the healthcare and life sciences industries, those relationships have traditionally developed in person. Over the past decade, however, regulations have sharply cut back on personal contact. Visits to a doctor’s office to hand out drug samples are more limited, as are “lunch and learn” sessions to explain the latest technology to staff.
Pharma Marketing Network
DECEMBER 20, 2021
R.J. Lewis, Founder and CEO of eHealthcare Solutions and Tap Native and the Chief Collaborator at Pharma Marketing Network, moderated a deep dive discussion on the topic of physician-level data (PLD) with a focus around drivers for the tool, its usage, and successes learnings about its function in pharma, and the where it’s heading. Guests of the panel included experts from GSK, Ispen, BioPharm Communications, and CMI, who all spoke to the importance of incorporating and leveraging PLD ins
Clarivate
DECEMBER 16, 2021
Throughout 2021, we brought you stories of women scientific researchers at Clarivate delivering invaluable contributions to innovation and customer success. Over the past two years, these women have done essential work in addressing COVID-19 and in helping to create a more equitable STEM field post-pandemic. Learn more. These colleagues have earned recognition and awards for excellence in their achievements in many different and specialist fields of scientific research.
Clarity Engagement Solutions
DECEMBER 15, 2021
At Clarity Engagement Solutions , we are here to help Life Sciences companies to engage and build transformative partnerships with healthcare organisations in accordance with their market access questions. As a continuation of our new Customer Insight Series, we dive into how you can approach digital customer engagement strategies in 2022 to meet your strategic imperatives successfully. .
World of DTC Marketing
DECEMBER 27, 2021
When obesity has become a national health crisis caused by overeating and lack of exercise, a body positivity website has created free “Don’t Weigh Me” cards for patients who find stepping on the scale at the doctor’s office stressful. The group supports a “Health at Every Size” philosophy, based around the assumption that “the current practice of linking weight to health using BMI (body mass Index) standards is biased and unhelpful.” An analysis p
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Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.
New to Medical Device Sales
DECEMBER 6, 2021
You can listen here: [link] You can watch here: [link] I’ve had a lot of people reach out and they wanted to know should they work for a small or large medical device company? Should they leave their smaller company to go work for a large corporation. There’s no right answer, but I wanted to share some of the differences. Pay/Compensation This is a big one.
Med Device Careers
DECEMBER 31, 2021
In this episode we sit down with Vince Burgess, Derrick Chou, and Peter Elia of Acutus Medical. Vince currently serves as the President and CEO where he brings over 30 years of experience in healthcare operations, marketing, business development and venture capital. Derrick, Acutus’ Chief Technology Officer has 9 years of experience in the design and development of pioneering medical technologies for the field of cardiac electrophysiology and imaging and has been a key inventor and technology le
Dinamic OR
DECEMBER 29, 2021
Hundreds of hospitals across the United States have temporarily postponed elective surgeries in deference to the fact that COVID-19 patients are occupying more beds in their facilities, and there simply isn’t room enough to accommodate patients requiring less urgent procedures. It’s also true that short-staffed healthcare facilities are overworked, and many staff are nearing the point of burnout.
Clarivate
DECEMBER 8, 2021
To examine fast-moving, emerging areas of science, Clarivate and the Chinese Academy of Sciences partnered to identify dynamic areas of research. Read more. Research Fronts 2021 , marks the eighth collaboration between the two organizations. The 2021 report, like its predecessor, bases its findings on Research Fronts, which are self-organizing clusters of related research identified by citation analysis.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Clarity Engagement Solutions
DECEMBER 15, 2021
At Clarity Engagement Solutions , we are here to help Life Sciences companies to engage and build transformative partnerships with healthcare organisations in accordance with their market access questions. As a continuation of our new Customer Insight Series, we dive into how you can approach digital customer engagement strategies in 2022 to meet your strategic imperatives successfully. .
World of DTC Marketing
DECEMBER 8, 2021
LEAD-IN- Recent data confirms that health care professionals are using the Internet more and spending less time with drug company reps. How much should you spend on an HCP portal, and how do you measure its success? One of the first questions I often get from potential clients is, “how much does a good HCP website cost?” There is no one answer to that question.
Pharmaceutical Representative Training
DECEMBER 28, 2021
Before 2020, the landscape of drug marketing involved following drug approvals by the Food and Drug Administration ( FDA ), finding which patient population would benefit from therapy, and visiting specialized doctors in-person to advertise its advantages compared to current guidelines. The 2021 pandemic has inspired pharmaceutical companies to reform their strategies for in-person sales and meetings.
Clarify Health
DECEMBER 27, 2021
Clarify Health’s Dr. Kenneth Park, Senior Vice President and General Manager of Life Sciences, moderated a Reuters’ speaker series on the successful applications of precision insights to better understand patient cohorts, hyper-segment markets and healthcare providers (HCPs), and assess the cost of care. The panel consisted of leading life science industry experts, amongst which included: Bhash Parasuraman, Ph.D., Vice President, Patient and Health Impact, Internal Medicine and Rar
Speaker: Dr. Ben Locwin - Biopharmaceutical Executive & Healthcare Futurist
What will the future hold for clinical research? A recent draft from the FDA provides valuable insight. In "Optimizing the Dosage of Human Prescription Drugs and Biological Products for the Treatment of Oncologic Diseases," the FDA notes that "targeted therapies demonstrate different dose-response relationships compared to cytotoxic chemotherapy, such that doses below the Maximum Tolerated Dose (MTD) may have similar efficacy to the MTD but with fewer toxicities.
PharmaKinnex
DECEMBER 27, 2021
CASE STUDY First-Time Generic Product Launch Situation Product launch of a first-time generic product in the glaucoma market. Challenges. Different formulation than currently available reference branded product. Not available in every EMR platform initially. Need to re-create the market for this previously discontinued formulation. Approach. High potential targets were selected based upon their historical prescribing pattern of the branded reference drug.
Clarivate
DECEMBER 7, 2021
Ignited by the pandemic, the digital transformation of the luxury sector continues to accelerate. A new report from Clarivate, Luxury brands: Re-calibrating brand strategies for a changing world , looks at how luxury brands – long-standing source of aspiration for consumers – are adapting their brand strategies. Read more. Luxury today. It is difficult to pinpoint what constitutes ‘luxury.
Pharmatutor
DECEMBER 27, 2021
AROMATASE INHIBITORS IN BREAST CANCER. About Authors. MANISHA KOTADIYA*, JAYDEEP SAVALIYA. *Shree Swaminarayan Sanskar Collage of Pharmacy Zundal, Gandhinagar, Gujarat, Email Id: manishakotadiya3@gmail.com, FTF Pharma Pvt. Ltd. – Ahmedabad, Email ID: jaydeepsavaliya27@gmail.com. DOWNLOAD AS PDF. admin. Mon, 12/27/2021 - 15:34. Tags. Articles.
World of DTC Marketing
DECEMBER 1, 2021
OPENING: TV is great at creating awareness, but it can also scare patients away if one of your side effects is “may lead to death.” This is one side effect that stands out when your target audience watches your spot along with “serious heart rhythm problems” and “new cancers have happened during treatment.” I understand that DTC marketers are in love with TV even though it’s becoming less effective.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
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