World of DTC Marketing
AUGUST 9, 2021
SUMMARY: A survey of more than 4,000 physicians showed that virtually every physician uses social media for personal reasons, while two-thirds use it for professional reasons. 86% of diagnostic device companies, 65% of pharma marketers, and over half of biotechs use social as a critical part of their marketing mix to reach HCPs. Doximity was flagged for having anti-vaccine information.
Authentic Influence Group
AUGUST 26, 2021
I enjoyed being on Spaugh Dameron Tenny's podcast, the Prosperous Doc®! This was such a unique topic to cover. A quick preview of what we discussed. “If the physician walks in and really takes a moment to look at the patient, make some eye contact, be open, also be front-facing … that's going to make a big difference in opening up that trust.” We also discuss how this trust is vital to the physician’s practice as it encourages patients to be more open and communicative about their current health
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Medical Device Success
AUGUST 8, 2021
Reading time: 2 – 2 minutes. “If you point me at a target, I’ll get there’’ says Jeff. That includes succeeding at his first job in the life sciences as CEO of the startup, Advanced Scanners. This is a very interesting interview about a revolutionary technology and a leader with a “different” yet meaningful career. Unlike most of us, until he took this role, Jeff had no experience in MedTech.
Integrity Solutions
AUGUST 13, 2021
Great sales team coaching takes specific knowledge and functional expertise to build a successful team. On their own, these aren’t enough to bring out the best in their sales teams and help them achieve their full performance potential. By adding Emotional and Social Intelligence to the coaching model, sales team coaches can discover amazing success.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Salesforce
AUGUST 20, 2021
If you’re like most people, you probably think there’s a good chance that AI or robots will have a significant impact on the global job market. Yet surveys also show that most of us think that these disruptive technologies are primarily going to affect someone else?someone with a skill set or an educational background that lends itself to repeatable work.
Pharma Marketing Network
AUGUST 18, 2021
SAVE THE DATE – PMN Fall 2021 Summit: Pharma-Marketing Innovations & Trends of 2021 | SEP. 16th, 12:00PM – 1:30PM EST. SAVE YOUR SEAT TODAY. Telehealth: Is It Here to Stay? Once considered a novelty, over the past 18 months, Telehealth has risen to a prominent position in the continuum of care. Pharmaceutical brands must adapt to this new modality and pivot their promotional efforts to ensure that they can leverage the Telehealth channel effectively.
Pharma Rep Focus brings together the best content for pharma rep professionals from the widest variety of industry thought leaders.
LEVO Health
AUGUST 31, 2021
Every patient has experienced a long wait time at the doctor. It is something that is so common that many patients have built the unexpected and inconvenient wait time into their schedule when planning their doctor’s appointments. But it shouldn’t have had to come to that. As a doctor, your time is valuable, but your patients’ time is valuable too.
Medical Device Success
AUGUST 1, 2021
Reading time: 2 – 4 minutes. You all know that data, properly configured can help your sales team. However, this data can be very expensive and may not be configured in a way that is easy for your sales team to use. Enter MedScout, a revenue intelligence platform for Life Science companies. Skylar Talley, CEO, MedScout joins us today to share how they go about pulling together and presenting procedural data, prescription data and firmographic information and then present it in a unique
Integrity Solutions
AUGUST 30, 2021
When it comes to hiring salespeople, why has it become so hard to get people excited about a job in sales in the first place? If you’re hiring salespeople right now, you’re not alone. After a devastating year for layoffs and record-setting degrees of turnover on the horizon, open sales positions abound and salespeople are in hot demand. But there’s a reason so many of those roles remain unfilled.
Med Device Careers
AUGUST 27, 2021
In this episode we speak with Uri Yaron, Worldwide President of Biosense Webster. In our conversation, we discuss Uri’s entry point into the medical device space, why Israel is a hub for medtech, the culture of innovation at Biosense Webster within the greater Johnson & Johnson ecosystem, and becoming a subject matter expert early in one’s career.
Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.
The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven
Pharma Marketing Network
AUGUST 11, 2021
Tune in with the Pharma Marketing Network for an insightful conversation with R.J. Lewis and Diane Bartoli, VP and General Manager of epocrates, as she shares her background with eCME, how COVID-19 has been driving it’s rapid growth, the other digital channels that have come into play, the term “snackable eCME” and how we can expect eCME to trend in a post-COVID sense.
World of DTC Marketing
AUGUST 6, 2021
SUMMARY: The states struggling the most with covid-19 infections also have the least healthy populations. About two out of five American adults are obese, according to the CDC. Mostly because they don’t understand how what they eat effects their health. Only 23% of people get enough exercise and only one in ten eats enough fruit and vegetables, says the CDC.
Zymewire
AUGUST 27, 2021
Recently, Zymewire’s Scott Ballenger had an opportunity to sit down with Stefanie Kuhner , an executive in the procurement department from Bristol Myers Squibb. Their discussion focused on how executives at pharmaceutical companies think about remote buying in a virtual world.
Medical Device Success
AUGUST 22, 2021
Reading time: 2 – 2 minutes. “68% of vaccinated patients were unwilling to wear a mask and started arguments with staff”. This is one of the data points I share from a survey that has taken place throughout the past year for a particular specialty. This survey gives a unique look into the minds of these doctors and their practices. And, it has implications for MedTech sales and marketing for the remainder of 2021 and beyond.
Veeva
AUGUST 22, 2021
The pandemic has changed the landscape for healthcare professional (HCP) engagement across India’s life sciences industry. Digital engagement is now more important than ever, as face-to-face (F2F) interactions between sales reps and HCPs literally stopped overnight. In this blog, we look at Veeva Pulse data which provides a view of HCP engagement across the life sciences industry in India.
LEVO Health
AUGUST 17, 2021
Competition amongst healthcare practices is at an all time high. If you’re a healthcare provider, you should be searching for innovative ways to attract new patients and gain an edge over your competitors. Though retention of patients is essential for a practice to succeed, acquiring new patients is equally as important for long-term growth. . Your Practice Needs Social Media.
World of DTC Marketing
AUGUST 17, 2021
SUMMARY: You should never choose an agency based on size. It should be because they are a good fit with your brand team and can take your digital marketing to the next level while ensuring that everything they do is best in class. Debra called me up in a bit of a panic. She had received a proposal from her digital agency to build their product website and a proposal for paid media.
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Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.
Medical Sales News
AUGUST 15, 2021
Fewer than 2% of all student-athletes go on to become professional athletes, leaving 98% looking for jobs across all industries. Athletes develop the qualities, skills and mentality that hiring managers are looking for as they build their sales team. Any relevant personal experience with sports injuries can also be a huge asset for selling those products specifically built for sports injuries.
Medical Device Success
AUGUST 15, 2021
Reading time: 2 – 2 minutes. Is sales an art or a science or a bit of both? And, how has the art and science changed in the past year? Some key trends in MedTech have accelerated due to the pandemic that will affect the art and science of selling. This episode is a discussion to help listeners and viewers be sure they are adjusting to the trends.
Veeva
AUGUST 15, 2021
In May 2021, we announced the expansion of Veeva OpenData into Singapore, empowering field teams with faster and more accurate data to deliver innovation and choice in customer reference data for the industry. Veeva OpenData has one of the most accurate customer reference data sets available in the market and provides access to a wide profile of healthcare professionals and healthcare organisations in Singapore.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
LEVO Health
AUGUST 13, 2021
The sales process involves identifying a prospective buyer and selling them your product or service. Think of the sales process that you encounter when considering solar panels, a new roof, or other other goods or services. Though the sales process is not often associated with healthcare, there has been a shift in the medical industry to a sales-centric approach.
World of DTC Marketing
AUGUST 26, 2021
SUMMARY : Via Marci Hamilton is a professor at the University of Pennsylvania “the Constitution is not a suicide pact guaranteeing a right to harm others. The government has latitude to protect citizens from deadly conditions, especially when the science supporting vaccination is so clear” Prof Hamilton goes on to say, “One frequently heard pushback against vaccine mandates is that there is a “constitutional right” to choose whether to be vaccinated or not for adult
Pharma Marketing Network
AUGUST 13, 2021
Sunny drives the promotion of global brands for pharmaceutical, biotech and medical. device. She founded Xavier Creative House (XCH), a healthcare marketing agency that. builds BOLD and EVOCATIVE designs, pushing the edge of creativity. Sunny is the point person for positioning your brand into a “Powerhouse.” As, CEO, she leads Operations and Client Management utilizing a wealth of experience gained from her roles in communications, compliance, and sales in rapid-growth companies.
Clarify Health
AUGUST 12, 2021
Clarify Health is the proud recipient of Frost & Sullivan’s 2021 New Product Innovation Award. Our real-world evidence (RWE) solutions for the life sciences industry were chosen for their ability to deliver on-demand precision insights, exceptional customer experience, and greater return on investment. “Clarify’s RWE cloud platform is modernizing how life sciences organizations realize precision insights, said Pavel Zhebrouski, Best Practices Research Analyst, Frost & Sullivan.
Speaker: Dr. Ben Locwin - Biopharmaceutical Executive & Healthcare Futurist
What will the future hold for clinical research? A recent draft from the FDA provides valuable insight. In "Optimizing the Dosage of Human Prescription Drugs and Biological Products for the Treatment of Oncologic Diseases," the FDA notes that "targeted therapies demonstrate different dose-response relationships compared to cytotoxic chemotherapy, such that doses below the Maximum Tolerated Dose (MTD) may have similar efficacy to the MTD but with fewer toxicities.
Happy Living Medical Sales
AUGUST 12, 2021
As we age, different things happen to our bodies and affect our health that can affect our mobility down the line. Losing your freedom and autonomy through personal movement is not something to take lightly. While you may not yet need an arsenal of power wheelchairs to get around, even being limited to a cane, walker, or other home medical equipment can be a drag.
Veeva
AUGUST 13, 2021
Imagine what a pharma rep will look like in 10 years. Will they still be out driving all the time? Maybe they’ll just be using their phones. Or perhaps they’ll be engaging with doctors in virtual reality. While we can’t say for sure what the future will hold, we can try to make educated guesses. In a recent forum, 84% of life sciences CIOs polled agreed that field activity would continue to shift towards digital over the next two years. 1 These numbers match a growing trend amo
KBK Communications
AUGUST 12, 2021
We frequently work with healthcare companies on website updates or redesigns and are asked for recommendations related to website content management system (CMS) functionality. There are many options you can choose from including WordPress , Drupal , SquareSpace , Wix , HubSpot , Shopify , Sitecore , Joomla , Magento , and many more.that is overwhelming!
World of DTC Marketing
AUGUST 2, 2021
SUMMARY: The biggest barrier to great healthcare marketing is corporate politics. As more companies merge or are bought out big bureaucratic processes run counter to what online marketing is all about. Those people who are willing to disrupt pharma cultures will have a great career but it takes time, effort, and empathy for patients to make changes.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
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