E-Blasts – a Powerful Marketing and E-Marketing Tool
Medical Device Success
MAY 17, 2011
Reading time: 2 – 4 minutes. E-blasts are a powerful and economical marketing tool for medical devices when used correctly. The advantages of e-blasts are: Instant feedback on your message in terms of metrics. You will quickly know how many people opened your e-blast and how many clicked through to your website or landing page. It is much more difficult to get this kind of feedback economically from print advertising.
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