May, 2014

article thumbnail

3 Ways To Develop A Positive Relationship Between Sales and "Everyone Else" Inside Your Organization

The Brooks Group

Sales reps are typically not the most popular people in the world. It's not their fault, but is rather the result of years of built up social stigma in society. Nobody likes to be sold to, so people tend to be on their guard around salespeople. They're naturally distrustful, if not openly hostile. This makes it difficult enough for your team to do their jobs successfully, but their job is to overcome such adversity, so they soldier on.

Sales 40
article thumbnail

5 Tactics For Improving Your Sales Culture Within 3 Months

The Brooks Group

Sales Culture (noun) - A mindset held across an entire organization which is respectful and supportive of the sales effort and the people who contribute to it, and one in which the sales team is armed - and accountable - for being relentlessly customer-focused. Developing a customer-focused sales culture built on sales excellence can be a long, slow process.

Sales 40
article thumbnail

4 Tips For A Successful CRM Implementation

The Brooks Group

No matter what industry you're in, if you have customers, then customer relationship management software is an essential tool. But having CRM is only half the battle. Your sales reps need to know how to use it if you're going to have a successful CRM implementation. So here are some tips for how to execute CRM successfully. 4 Tips For A Successful CRM Implementation.

CRM 40
article thumbnail

Is the Sales Team Feelin’ the Love? [Infographic]

The Brooks Group

The view of the sales team as a necessary evil, an interruption, and "cowboys" making promises that client fulfillment can't deliver on is a seriously dangerous dynamic. Aside from a contentious relationship and the ensuing drama between departments is that the sales team - the lifeblood of an organization - feels unsupported and has little confidence that the organization as a whole supports them.

Sales 40
article thumbnail

AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

article thumbnail

How To Map CRM To Sales Process

The Brooks Group

As a sales leader in your company's sales department, you're ready to implement a CRM platform. You've heard great things about what it can do, how it can help you keep better track of your customers and streamline your workflow. You're thrilled with the opportunities it presents. But you know who isn't thrilled? Your salespeople. A recent research study we conducted told us: Only 43% of salespeople report that their organization's CRM solution is helpful to their sales efforts, and. 60% of sale

article thumbnail

Senior Leadership: The Worst Offenders In A Sales Culture Shift

The Brooks Group

How Sales Leadership Can Prevent A Sales Culture Shift. You're planning a major shift in your sales culture and all the details are carefully planned out. Your new strategy is designed to ensure you're hiring and retaining the right people, enabling sales coaching, building your customer base, and ultimately increasing sales. It will help your company significantly.

Sales 40