May, 2014

article thumbnail

3 Ways To Develop A Positive Relationship Between Sales and "Everyone Else" Inside Your Organization

The Brooks Group

Sales reps are typically not the most popular people in the world. It's not their fault, but is rather the result of years of built up social stigma in society. Nobody likes to be sold to, so people tend to be on their guard around salespeople. They're naturally distrustful, if not openly hostile. This makes it difficult enough for your team to do their jobs successfully, but their job is to overcome such adversity, so they soldier on.

Sales 40
article thumbnail

5 Tactics For Improving Your Sales Culture Within 3 Months

The Brooks Group

Sales Culture (noun) - A mindset held across an entire organization which is respectful and supportive of the sales effort and the people who contribute to it, and one in which the sales team is armed - and accountable - for being relentlessly customer-focused. Developing a customer-focused sales culture built on sales excellence can be a long, slow process.

Sales 40
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Tips For A Successful CRM Implementation

The Brooks Group

No matter what industry you're in, if you have customers, then customer relationship management software is an essential tool. But having CRM is only half the battle. Your sales reps need to know how to use it if you're going to have a successful CRM implementation. So here are some tips for how to execute CRM successfully. 4 Tips For A Successful CRM Implementation.

CRM 40
article thumbnail

Is the Sales Team Feelin’ the Love? [Infographic]

The Brooks Group

The view of the sales team as a necessary evil, an interruption, and "cowboys" making promises that client fulfillment can't deliver on is a seriously dangerous dynamic. Aside from a contentious relationship and the ensuing drama between departments is that the sales team - the lifeblood of an organization - feels unsupported and has little confidence that the organization as a whole supports them.

Sales 40
article thumbnail

State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

article thumbnail

How To Map CRM To Sales Process

The Brooks Group

As a sales leader in your company's sales department, you're ready to implement a CRM platform. You've heard great things about what it can do, how it can help you keep better track of your customers and streamline your workflow. You're thrilled with the opportunities it presents. But you know who isn't thrilled? Your salespeople. A recent research study we conducted told us: Only 43% of salespeople report that their organization's CRM solution is helpful to their sales efforts, and. 60% of sale

article thumbnail

Interview With A Top Sales Recruiting Executive

The Brooks Group

I recently interviewed Kathleen Steffey, CEO of Naviga Solutions , one of the top sales placement firms in the US. Naviga is good, so if one of our clients is looking for a sales placement firm, we typically connect them with Kathleen. I had a great interview with Kathleen about the state of sales talent acquisition today. Below are the insights she shared with me.