World of DTC Marketing
OCTOBER 25, 2021
SUMMARY: One definitive trend to emerge from the pandemic is that more people are becoming healthcare consumers. They want healthcare to be easier to access and don’t want to wait for necessary medical tests. This could lead to an evolution in urgent care centers, but it will require disruptive thinking. Urgent care centers aren’t new, but they are evolving to become “total care” in some areas.
New to Medical Device Sales
OCTOBER 25, 2021
You can listen here: [link] You can watch here: [link] The new normal… interviewing over zoom or the internet. When I was breaking into the Medical Device World it was in the Heart of Covid 19 and nobody was meeting in person. Because of this all of my interviews were online and I went through a lot of them. Since I ended up getting 4 job offers from top 30 medical device sales companies I figured I would give my tips that helped me have success when it comes to interviewing online.
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Medical Device Success
OCTOBER 24, 2021
Reading time: 2 – 4 minutes. “The worst thing is not that someone has a bad impression of you. The worse thing is that someone has no impression of you!”. This is my favorite quote in my conversation with today’s guest, Shelly O’Donovan, Founder and CEO of Authentic Influence Group. You will definitely pick up a couple pearls on communication in this program.
Authentic Influence Group
OCTOBER 20, 2021
The ability to influence is vital if you want your ideas to be heard and taken on. Following are 3 things you can do immediately to improve your influence and move your career forward fast. 1. Make sure your non-verbal signals, e.g. body language, facial expression, eye movements, and contact, and gestures, are aligned with what you are saying. If you're trying to project confidence and conviction, but you're not making eye contact with others, you're not going to be trusted or taken seriously.
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Clarivate
OCTOBER 25, 2021
This year, Clarivate acquired Bioinfogate , a leading provider of analytics solutions in the life sciences and producer of the OFF-X portal. The move further expands and integrates drug toxicity data and translational safety intelligence from OFF-X into all aspects of the life science cycle. In combination with the Clarivate portfolio of solutions, Bioinfogate provides critical translational safety intelligence alongside robust drug pipeline and clinical research information – allowing biopharm
Medical Sales Guru
OCTOBER 27, 2021
The world has changed A LOT…over the last two years. It’s changed for your accounts, the stakeholders in your accounts, it’s changed for patients, and it’s changed for you. In this episode, I’m allowing you to listen to the October 2021 monthly call I recorded for my Medical Sales Academy members. I’ve never done this before, and probably won’t again, but it’s important that you up your game if you want to stay competitive in a much-changed market.
Pharma Rep Focus brings together the best content for pharma rep professionals from the widest variety of industry thought leaders.
New to Medical Device Sales
OCTOBER 18, 2021
You can listen here: [link] You can watch here: [link] Wonder what it’s like being a new hire in Medical Device Sales? So far I’ve been in for 3 months and I wanted to share my experience with you! My first couple of weeks I was drinking from a fire hose- I heard this a million times when I was networking, but never really knew what it meant. Now I do….
Medical Device Success
OCTOBER 17, 2021
Reading time: 3 – 4 minutes. “It is a big fallacy that your audience is rational”. Our guest today is David Aaker, PhD, considered by some to be the Father of Modern Branding. In this episode we are talking about creating game changing subcategories and storytelling in high tech and medtech. Dave is Professor Emeritus at Stanford University and is the Vice Chairman of the consulting firm Prophet.
Authentic Influence Group
OCTOBER 11, 2021
The ability to influence is vital if you want your ideas to be heard and taken on. Following are 3 things you can do immediately to improve your influence and move your career forward fast. 1. Make sure your non-verbal signals, e.g. body language, facial expression, eye movements, and contact, and gestures, are aligned with what you are saying. If you're trying to project confidence and conviction, but you're not making eye contact with others, you're not going to be trusted or taken seriously.
Clarivate
OCTOBER 29, 2021
In 2020, Clarivate announced a new world-leading Center of Excellence in Chandler, Arizona. Today, the Center has been recognized as one of the top 100 stakeholder businesses in the city by the Chandler Chamber. Read more. On behalf of the worldwide customer care team and our executive leadership team I’m proud to share that our Chandler Center of Excellence (CoE) has been identified as a key employer that help shape the future of the area.
Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.
The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven
Pharma Marketing Network
OCTOBER 13, 2021
At the 7 th Advancing Women’s Leadership Skills & Opportunities in Pharma & Healthcare conference, top executives from across the pharmaceutical industry gathered to share their personal stories of success and perseverance to educate and inspire the next generation of female leaders. Despite a growing emphasis on diversity & inclusion and a more accepted understanding of the business impact that can be achieved through greater gender balance in organizational leadership, women still
World of DTC Marketing
OCTOBER 21, 2021
SUMMARY: Medicare spent nearly $600 million over a three-year period to pay for four cancer drugs with no clinical benefit an analysis published Monday by JAMA Internal Medicine found. More than $170 million of this spending was for products voluntarily withdrawn by their manufacturers after clinical trials showed that they did not improve overall survival in people with various types of cancer.
New to Medical Device Sales
OCTOBER 4, 2021
You can listen here: [link] You can watch here: [link] Having trouble land an interview? Not getting that offer once you have landed the interview? Today I dive deeper into the top reasons why candidates are getting the results they want! These are the top things I see where candidates could make changes in their process and it would change their outcomes.
Medical Device Success
OCTOBER 3, 2021
Reading time: 3 – 5 minutes. This is a special episode. Our guest today is Geoffrey Moore, Author of Crossing The Chasm: Marketing and Selling Disruptive Products to Mainstream Customers which is on Inc. Magazines list of top 10 Marketing Books of All time. He has written several other books on marketing relative to disruptive technologies.
Authentic Influence Group
OCTOBER 9, 2021
The 2021 Healthcare Businesswomen's Association (HBA) Annual Conference this November. #HBAAC21 promises to offer its attendees data-driven and empowering opportunities to: Reimagine pathways to a more equitable and inclusive workplace Build on expanded concepts of advocacy and allyship to engage in mutually beneficial relationships Apply insights from promising and proven practices to champion diversity, equity, and inclusion (DE&I) in their spheres of influence Expand strategies that enhan
Clarivate
OCTOBER 28, 2021
The brand name chosen for a vaccine or drug is more than a commercial matter. That’s why trademark analysts also assess for patient safety. Get the full story. Every vaccine and drug goes to market under a distinct brand name, and the COVID-19 vaccines and treatments are no different. Danielle Waterman, Senior Trademark Quality Specialist, Boston, United States.
Pharma Marketing Network
OCTOBER 6, 2021
By: Marc Guldimann, Co-founder and CEO, Adelaide. Targeting and attribution challenges are universal, but pharmaceutical advertisers encounter several unique hurdles with digital advertising. Given their often niche content, pharma marketers must target smaller, more exclusive audiences to drive results while developing impactful creative. Reaching these audiences is further complicated by HIPAA and FTC regulations — not to mention international laws like GDPR and the gradual deprecation of thir
World of DTC Marketing
OCTOBER 4, 2021
SUMMARY: The Facebook whistleblower lawsuit can be summed up in one sentence: Facebook prioritizes engagement above all else because it leads to more profits even if that engagement containing inflammatory information. Earlier this year, I was asked by a client to write a position paper on using Facebook for the DTC marketing of an oncology product.
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New to Medical Device Sales
OCTOBER 11, 2021
You can listen here: [link] You can watch here: [link] Medical Device Sales is known for being very competitive and having a very tough interview process. Today’s guest is still in college and was able to land a position with one of the top medical device companies in the world! He not only landed the job, but got several other offers! Jonathan shares his tips on how he broke in while still having a month before he graduates!
Medical Device Success
OCTOBER 31, 2021
Reading time: 2 – 2 minutes. One of the most common pieces of advice I give to those asking for help on a variety of challenges is to “build a Success Model”. This advice has been given to a wide variety of MedTech Executives from CEOs to sales representatives. In this episode we explore what a Success Model is and how to implement one. This is a podcast and video cast.
Authentic Influence Group
OCTOBER 8, 2021
The 2021 Healthcare Businesswomen's Association (HBA) Annual Conference this November. #HBAAC21 promises to offer its attendees data-driven and empowering opportunities to: Reimagine pathways to a more equitable and inclusive workplace Build on expanded concepts of advocacy and allyship to engage in mutually beneficial relationships Apply insights from promising and proven practices to champion diversity, equity, and inclusion (DE&I) in their spheres of influence Expand strategies that enhan
Clarivate
OCTOBER 19, 2021
Our latest Global Research Report from the Institute for Scientific Information examines G20 member countries’ research performance and includes a special analysis of their COVID-19 research. Each year we report our Annual G20 Scorecard as a prelude to the G20 Summit – a two-day gathering of the world’s major economies, set this year in Rome, Italy on October 30-31.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Pharma Marketing Network
OCTOBER 27, 2021
What is Agile Marketing Exactly? Agile marketing is the application of agile values and principles to manage the way a marketing team gets work done. At its core, an agile approach values flexibility, iteration, and speed. It enables you to quickly learn what does and does not work, so you can incrementally improve the results of your marketing efforts.*. * Source: AHA!
World of DTC Marketing
OCTOBER 11, 2021
SUMMARY : DTC marketing is evolving as patients become more thoughtful about choosing treatment options. The model of “heavy TV followed by a website designed to sell people isn’t going to work anymore. I hear more and more from top pharma clients that “our DTC ROI is not where we want it to be.” In a detailed analysis across different health conditions, I’m finding two common causes.
Integrity Solutions
OCTOBER 26, 2021
With the stakes higher than ever, organizations recognize that coaching plays a critical role in engaging employees, reducing turnover and improving overall business performance. So why are most of their coaching efforts failing? In the face of competing business priorities, increased workloads and broader responsibilities, every leader is feeling the pressure.
Medical Device Success
OCTOBER 10, 2021
Reading time: 2 – 4 minutes. “More change in the last 18 months than in the past 30 years.”. Over 30 years ago, Paula began her career in the medical device industry and in 2005, founded Legacy MedSearch and turned it into one of the most highly sought after MedTech search firms in the USA. Despite being a small boutique company, Legacy MedSearch has been honored as one of the 100 “Forbes Best Recruiting Firms in America” out of the 20,000 search firms for the last three years.
Speaker: Dr. Ben Locwin - Biopharmaceutical Executive & Healthcare Futurist
What will the future hold for clinical research? A recent draft from the FDA provides valuable insight. In "Optimizing the Dosage of Human Prescription Drugs and Biological Products for the Treatment of Oncologic Diseases," the FDA notes that "targeted therapies demonstrate different dose-response relationships compared to cytotoxic chemotherapy, such that doses below the Maximum Tolerated Dose (MTD) may have similar efficacy to the MTD but with fewer toxicities.
Authentic Influence Group
OCTOBER 6, 2021
Some of the loudest things people say don’t come from their mouths. In this Patient Convert Podcast with Justin & Kelly Knott, Shelly shares some fundamental tips to engage with patients, and resources that help physicians refocus and connect better with the patient. Plus: Uncovering the Patterns of Non-Verbal Communication Effective Non-Verbal Communication Tips in Healthcare Using Non-Verbal Communication to Build Trust You don’t want to miss out on gems in this episode >> Tune in
Clarivate
OCTOBER 11, 2021
A parasitologist passionate about rare disease research, Shyama’s research has enabled scientific collaborations around the world. Get the full story. Shyama Ghosh, Senior Science Editor, Antwerp, Belgium. “I’m a woman of science,” said Shyama Ghosh , Senior Science Editor at Clarivate. “I come from a family of women of science,” she adds, proudly noting that her daughter is a newly-minted chemistry Ph.D.
Pharma Marketing Network
OCTOBER 27, 2021
The healthcare burden continues to increase and the complexity continues to grow. There is a high volume of inefficiencies in the market, which is becoming increasingly fragmented due to the infusion of venture capital dollars over the last five-plus years and the thousands of start-up companies focused on addressing some aspect of healthcare. A digital platform typically refers to a digital service or digital product with an integrated business model and operational model.
World of DTC Marketing
OCTOBER 13, 2021
SUMMARY : Digital marketing is too damn important to leave to your agency. Pharma needs to develop digital marketing expertise in-house and have marketing people integrated within each brand team. There it was again. I was hired to do an analytic report for a client’s website, and the results were poor. Although the raw number of visitors was in the thousands, the bounce rate was 89%, time on site was under a minute and pages viewed was 1.8.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
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