World of DTC Marketing
NOVEMBER 10, 2020
SUMMARY : Pfizer’s 90 percent effectiveness is very impressive, but the rate is based on a relatively small number of people and the data has not been peer-reviewed but today headlines rule the news, not content. You need to ask yourself why in the hell Pfizer’s CEO would say that their vaccine is 90% effective when there is a lot more testing and review of data needed.
Authentic Influence Group
NOVEMBER 2, 2020
The world changed overnight and many of us weren’t ready for it. The friends, family and business connections we took for granted suddenly were all just faces on a digital screen. Even if we managed to carve out our own way of connecting, in the lead up to this pivotal election, we are all finding it harder than ever to have conversations that involve meaningful engagement, what I’ll call “election talk.
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Integrity Solutions
NOVEMBER 23, 2020
A customer-centric strategy is about more than just a values statement or a directive to the team. Are your customers truly at the center of your business universe? A customer-centric culture is one that is relentlessly focused on putting what’s best for the customer at the core of everything you do. Culture isn’t just about one function or department or role.
Medical Device Success
NOVEMBER 29, 2020
Reading time: 2 – 4 minutes In this Covid world, sales teams should be demanding support from well thought out marketing automation platforms. So many of our traditional lead generation sources are completely or partially blocked. Today, Asad Ali, Brand Manager for sendinblue gives us an overview of how one platform can work on behalf of sales.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Pharma Marketing Network
NOVEMBER 19, 2020
The COVID-19 pandemic has undoubtedly accelerated disruption within the digital world. Out of this heavy disruption comes an opportunity for companies to become more innovative-focused and show how quickly they can pivot under pressure. Right now, the pharmaceutical industry is adapting faster than ever before in their marketing strategies due to reduced drug rep access, a (mostly) digital shift, and new and emerging digital and virtual platforms.
Clarity Engagement Solutions
NOVEMBER 9, 2020
The feedback from our clients is consistent. Access to decision-makers is getting more difficult. More consolidation; more complexity; more competition. New buyers; new buying criteria & processes; new players. The old approaches aren’t working and glossy marketing material and iPads are ineffective. However, pharma companies are increasingly recognizing that true customer alignment is vital for success.
Pharma Rep Focus brings together the best content for pharma rep professionals from the widest variety of industry thought leaders.
MobileLocker
NOVEMBER 25, 2020
Find out how some simple customization techniques can help your sales presentations connect with clients and prospects. The post Personalized Presentations Give Pharma and Med Tech Reps the Edge to Beat the Competition appeared first on MobileLocker.
Integrity Solutions
NOVEMBER 13, 2020
The important skills that contribute to sales success are constant, regardless of disruptive external events, but they’ll need to be sharpened and tailored to the changing healthcare environment. Healthcare sales has gone through a number of rocky transitions and disruptions over the past decade. But 2020 has been at a whole other level. As we make our way to the end of this incredibly tumultuous and challenging year, sales teams in pharmaceuticals, biotech, medical device and diagnostic compani
Medical Device Success
NOVEMBER 22, 2020
Reading time: 2 – 3 minutes This is part three in our series of helping sales with Demand Generation. Once again, Jeannette Casta?eda, Chief Email Geek at Inbox P.I., joins us to help with the details of a case study. Last week she gave us the framework of successful email campaigns. This week we go deeper into details. Results speak. In her short stint as an email specialty agency, she has added a cumulative $15 million in revenue to her clients’ bottom lines.
Rep-Lite
NOVEMBER 24, 2020
2020, what a crazy year we have all experienced. We have all had a number of various occurrences this year, most of them not something we would like to remember or even want to be thankful for. However, we now find ourselves at the Thanksgiving holiday already! Thanksgiving to me is a very special day as it seems to bring the best out of people. It is my belief that if you are reading this you have a reason to be thankful for something.
Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.
The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven
Clarity Engagement Solutions
NOVEMBER 9, 2020
Traditionally the pharma industry relied on the volume of prescriptions made. The process of approval was simple: once the data showed the efficacy, safety and reliability to the regulatory agencies, the drug was approved. The product was then targeted to specific physicians and dispensed to pharmacies. Thus, market access involved little engagement with a small set of stakeholders.In emerging markets, market access as a corporate function is still not as well structured as it is in developed ma
World of DTC Marketing
NOVEMBER 27, 2020
SUMMARY: Business by press release has made pharma executives a lot of money but we still haven’t seen any over reviewed data on COVID 19 vaccines. A report released Thursday by the University of California at Los Angeles researchers said that 66 percent of Los Angeles health-care workers who responded to an online questionnaire (not a randomized sample) said they would delay taking a vaccine.
Silver Line CRM
NOVEMBER 20, 2020
Reading time: 4 minutes Bringing new treatments to patients in dire need of additional options is why those of us who work in life sciences do what we do. Whether it’s a desperately needed vaccine for a contagious disease, new research on side effects or success of treatments, or a life-saving treatment using new technology, pharmaceutical marketers must be ready for whatever new developments arise.
Pharma Marketing Network
NOVEMBER 20, 2020
This year’s 24 th Annual Healthcare Internet Conference , held on November 16-18, speakers gathered (virtually) to share their thoughts and opinions on how technology is changing the patient and physician relationship, how to grow digital engagement, and how patient experiences are shifting with telemedicine during COVID-19. Here are 3 key sessions from the conference: How Technology is Changing the Patient-Physician Relationship.
Medical Device Success
NOVEMBER 15, 2020
Reading time: 2 – 2 minutes This is the 2 nd in our series on Demand Generation. Jeannette Castañeda, Chief Email Geek at Inbox P.I. guides us through the success factors for effective email campaigns. This is not only important to marketing, it is also important to sales who need better qualified leads in this Covid era. If your open rate is below 30% and your click through rate is below 10%.
Clarify Health
NOVEMBER 19, 2020
Executives from across the industry joined conversations on the topic of “healthy data” at this year’s HLTH VRTL conference. Leaders from Horizon BlueCross BlueShield of New Jersey, Abbvie, Kaweah Delta, and Clarify Health hosted a series of table talk discussions to unpack the concept of healthy data and to understand how leading organizations from across the healthcare landscape plan to implement a healthy data strategy.
Clarity Engagement Solutions
NOVEMBER 9, 2020
How you reward Key Account Managers is seen as a critical ingredient in the overall success of any Key Account Management KAM strategy. The role of a key account manager requires effective coordination of a web of complex activities. The idea behind a well-structured Key Account Management (KAM) reward program, is that the recipient should be compensated in alignment with the value they bring to their organisation’s customer engagement efforts and their individual performance.
World of DTC Marketing
NOVEMBER 25, 2020
SUMMARY: This Thanksgiving, my thoughts turn to families who are going to have an empty seat at the table because of COVID-19. Over 2100 people died from COVID-19 yesterday as the void in leadership continues. Maybe I’m too empathetic, but these people are someone’s dad, father, son, or daughter, and many of these deaths could have been prevented if only we had leadership who put as much emphasis on prevention as they did on “fake news.” On Facebook, local newspaper feeds
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Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.
MedTechVets
NOVEMBER 19, 2020
Medical sales is increasingly becoming an area of interest for veterans transitioning to civilian careers. Many would do exceptionally well because the nature of sales jobs entails being a good communicator, process-oriented, a team player, and perseverant, all of which are incorporated into military training. The issue that often arises for veterans is the lack of a strong professional network, required licenses for a job, and no clear pathway from the military to a mid-to-high-skill civilian j
Actando
NOVEMBER 19, 2020
Even during a pandemic, learning and capability development remains an essential service for any organisation. Like remote engagement of our customers, remote learning has become a widely implemented experience during 2020. For some organizations, this has been a very natural transition; others have struggled with moving from primarily classroom environments to a more flexible mix of channels.
Medical Device Success
NOVEMBER 8, 2020
Reading time: 2 – 3 minutes Bob Iasillo, National Sales Director at 2020/Now, an emerging MedTech company needed actionable sales leads in this era where traditional prospecting tactics are no longer viable. He roled up his sleeves, did his research and put into action a unique social media campaign. No agency help. No formal marketing automation campaign.
LEVO Health
NOVEMBER 17, 2020
In today’s competitive healthcare industry, every doctor and medical organization should be on the internet if they want to drive more patients to their practice. While having your own website is a great start, it is only the foundation of your online presence. The real key to getting found and followed on the internet lies in search engine optimization , or SEO.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Clarity Engagement Solutions
NOVEMBER 9, 2020
3 CRITICAL INSIGHTS THAT CANNOT BE IGNORED. Pharmaceutical commercial teams struggle to understand what is defined as healthcare customer “ecosystems”. Why? Because the changing dynamics make it more complex day by day. Let’s take the ecosystem definition as an example and extend it: ‘’A healthcare customer ecosystem is an interconnected set of entities and organizations each playing a role in providing healthcare to a geographic-specific patient population.’’.
World of DTC Marketing
NOVEMBER 11, 2020
SUMMARY: Social media continues to be used by online health seekers, but there is also a high level of health misinformation. Using social media for DTC can be effective if you have a story to tell in short messages. Still, DTC marketers should be aware of what’s being said around certain health conditions via social media. BMS has been running an ad for Optivio on Twitter that makes no sense because of FDA guidelines.
Tribeca Knowledge
NOVEMBER 17, 2020
A ny fears that COVID-19 might stem the flow of new drug approvals in 2020, depleting or diverting resources at regulatory agencies and their pharmaceutical clients, appear largely premature.
MobileLocker
NOVEMBER 17, 2020
Learn about proven and cost effective ways to test your marketing and sales messaging in real time during these fast-changing times. The post A Proven and Cost-Effective Way for Pharma and Med Tech Firms to Instantly Improve Their Messaging appeared first on MobileLocker.
Speaker: Dr. Ben Locwin - Biopharmaceutical Executive & Healthcare Futurist
What will the future hold for clinical research? A recent draft from the FDA provides valuable insight. In "Optimizing the Dosage of Human Prescription Drugs and Biological Products for the Treatment of Oncologic Diseases," the FDA notes that "targeted therapies demonstrate different dose-response relationships compared to cytotoxic chemotherapy, such that doses below the Maximum Tolerated Dose (MTD) may have similar efficacy to the MTD but with fewer toxicities.
Medical Device Success
NOVEMBER 3, 2020
Reading time: 4 – 6 minutes Announcing a new series of video casts and podcasts! We are shifting gears to “Demand Generation” after over 2 months of subject matter experts on the subject of “Going Virtual” with presentations, sales processes, new tools, events and tradeshows. Last week, I said it would be Marketing Automation. However, in the process of lining up experts, I learned that MA may be a subset of Demand Generation.
MedTechVets
NOVEMBER 13, 2020
Connecting last jigsaw puzzle piece. When you start searching for jobs, you need to know what the boundaries are for jobs that will meet your requirements. This way you are efficient and targeted in your approach to finding the right role. If you do not do this, you may waste a lot of time that could instead be focused on the right opportunities. For example, what motivates you to wake up every morning and do great work?
Clarity Engagement Solutions
NOVEMBER 9, 2020
We have highlighted 5 quick tips for MSL to aid them through the process when engaging with KOL’s. The primary purpose of Medical Science Liaison MSL is to establish and maintain peer-peer relationships with leading physicians, referred to as Key Opinion Leaders KOL’s, at major academic institutions and clinics. Define the engagement role.
World of DTC Marketing
NOVEMBER 3, 2020
Cardiovascular disease deaths in the US have increased by nearly 17% since 2010, and are among the reasons that life expectancy in the U.S. is lower than in other high-income countries. The U.S. has also seen reversals in health improvements since 2010, partly due to increasing rates of obesity, high blood pressure, and high blood sugar. . We can’t ignore the poor shape of Americans.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
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