September, 2017

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Should Your Sales Managers Be Selling?

The Brooks Group

Should your sales managers be responsible for meeting their own individual quota? Or is the “Selling Sales Manager” function flawed? This is a question that frequently comes up for debate. If you look towards the sports world, however, you’ll see that few teams use “player-managers.” That rule of thumb should hold true in business as well. There is inherent conflict if a sales manager is required to supervise, coach, and mentor people while also carrying a separate quota.

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How Brand, UX, and CX work together for Customer Success

Clarivate

Every business delivers a customer experience, and whether this is done with intention or by default, this experience is your brand brought to life. Your challenge is to deliver an intentional customer experience in such a compelling way — whether through the User Experience (UX), through interactions with colleagues (such as Customer Service), or through systems and processes — that this experience drives positive customer attitudes and behaviors.

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Pharma’s digital landscape: the evolution of multichannel strategy

pharmaphorum

Pharmaceutical marketers are increasingly native multichannel practitioners, but building an effective and efficient campaign is challenging. This is also because the digital landscape, and the number of options available is still rapidly evolving. What are the best ways to choose the right channels and the right content? And how can you plan to optimize operations further by cutting down on costs and approval times?

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Should Sales Managers Sell?

The Brooks Group

Should your sales managers be responsible for meeting their own individual quota? Or is the “Selling Sales Manager” function flawed? This is a question that frequently comes up for debate. If you look towards the sports world, however, you’ll see that few teams use “player-managers.” That rule of thumb should hold true in business as well. There is inherent conflict if a sales manager is required to supervise, coach, and mentor people while also carrying a separate quota.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Where Should Sales Managers Spend Their Time Coaching?

The Brooks Group

Time management is one of the most important priorities for a sales manager. The best sales managers know they need to be dedicating a significant amount of their time each week coaching their salespeople—but which group will bring in the best return on coaching investment? Which salespeople should sales managers spend time coaching? On most sales teams, you will find: Sales strugglers – reps who consistently lag and struggle to make quota each month.

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Pharma and proactive, preventative healthcare: how to use the pharmacy channel

pharmaphorum

Across Europe, a shift towards greater prevention, earlier diagnosis and treatment is needed in order to contain the growing cost of healthcare. But how can healthcare systems make this transition – and how do pharmaceutical companies play a role in this, while also growing their market? A forthcoming webinar hosted by pharmaphorum with sponsor PHOENIX group looks at how harnessing the data and expertise of pharmacies, and via greater engagement with patients, consumers and shoppers can meet thi

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The Best Strategies for Overcoming Objections in Sales

The Brooks Group

Today’s buyers are more discerning than ever. They have knowledge about competitors’ products and services at their fingertips, which means it’s critical that your salespeople are able to overcome sales objections quickly and confidently. What Objection Handling Is—and Isn’t. Objection handling means responding to the client or prospect in a way that changes their perspective or alleviates their concerns.

Sales 40
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5 Simple Sales Referral Tactics Your Salespeople Can Use Today

The Brooks Group

Sales referrals are one of the most powerful ways to generate high-quality sales leads. When buyers are faced with making a purchasing decision, they want to be confident they’re making the right one. What helps their confidence more than anything? A recommendation from someone they trust who has experience with your product or service, and can vouch for the quality or effectiveness.

Sales 40