World of DTC Marketing
JULY 29, 2020
QUICK READ: A reporter for a leading business magazine recently reached out to me and asked “what are Pharma product websites so bad?” OK, maybe not all of them are that bad but I would bet that 80% are really poor. There is a lot of blame to go around but these facts are still relevant today. 1ne: There is a direct correlation between time on site and asking for/about your product.
Medical Device Success
JULY 19, 2020
Reading time: 2 – 3 minutes In past episodes we missed something important about virtual communications. Today, Nick Morgan, PhD, Founder and CEO of Public Words, helps us fill the gap by understanding the neuroscience behind virtual communications. Nick is one of America’s top communication experts. He has helped celebrities, business leaders and organizations with their communication challenges.
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Integrity Solutions
JULY 2, 2020
Although we typically think about Behavior Styles in terms of aiding sales performance and communicating with others, they also provide valuable insights into our own motivations, preferences and strengths. The selling environment has changed significantly over the past several months, and that means your sales performance strategies, plans and approaches are going to have to adapt along with it.
Pharma Marketing Network
JULY 31, 2020
Recently, the Healthcare Businesswomen’s Association (HBA) held a webinar entitled, Virtual Best Practices: Clarity, Collaboration and Connecting , which dove into the topic of “Zoom fatigue,” a new, commonly used term defined by the draining feeling you experience after a day of long, unnecessary meetings. We are all facing new challenges in the rapidly changing work environment.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
CloserIQ
JULY 20, 2020
Your ability in retaining b2b salespeople hugely impacts the success of your sales teams. Many of your top-performing sales reps are being actively recruited by other companies. According to a Glassdoor survey , 68% of sales professionals plan to look for a new job within the next year. Another 45% plan to look for a new job within the next three months.
Sales Talent
JULY 16, 2020
What you should include in a follow up email after an interview depends on your situation. The best approach will depend on the company’s culture and the feedback you received during the interview. Adding to this is the recent dramatic increase in the unemployment rate due to the pandemic. Per the US Bureau of Labor Statistics , there were 17.8M unemployed persons in the US in May 2020, which is up from 5.8M in February 2020.
Pharma Rep Focus brings together the best content for pharma rep professionals from the widest variety of industry thought leaders.
Medical Device Success
JULY 12, 2020
Reading time: 2 – 2 minutes Today you will hear from Dr. Tran Tu Huyhn, Founder and President of OpticSurg. The OpticSurg team is developing mixed reality medical technology to assist health care providers at numerous levels from surgery to bedside with enhanced and more economical patient care. Technology like this could have significant implications for healthcare systems and medical device companies under pressure from numerous factors including the pandemic.
Integrity Solutions
JULY 13, 2020
No matter how rapidly and dramatically external events may change, the top sales challenges seem to stay the same, year after year. Why aren’t salespeople and sales organizations able to make much headway in overcoming these common struggles? It’s not for lack of activity. Training is regularly implemented, new sales techniques are tried out, and the latest and greatest technology is implemented as the surefire antidote to a complex, competitive marketplace.
Pharma Marketing Network
JULY 7, 2020
Great digital should be personal. As the Covid-19 environment continues to cause brands to shift more heavily toward digital and increase their non-physical tactics, it is important to remember this. We must work hard to keep these interactions personal. Personalization of content, experiences, and support services is already a mainstay of ecommerce and retail.
Infuse Medical
JULY 29, 2020
Healthcare spending hit 3.65 trillion in 2018 and shows no sign of slowing down. Medical device sales jobs will always be in high demand and you probably already know the income potential in this industry. According to MedReps , the average total compensation for medical sales reps is $149,544. While it can be a challenging field to work in, there’s potential to have a rewarding career.
Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.
The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven
Clarify Health
JULY 27, 2020
Healthcare is notoriously conservative in its adoption of technology. Yet, telehealth use skyrocketed because of the COVID-19 pandemic. With the sudden physical distance between patients and healthcare facilities imposed by the lockdown, providers proved they could transition to virtual care instantly. Could this be the example the industry needs to change the trajectory of adoption of other technologies?
World of DTC Marketing
JULY 20, 2020
QUICK READ: Pharma digital agencies are doing their clients a huge disservice by recommending heavy paid search. The reality is that the ROI for most paid search is very low. If the growing cost of digital advertising were matched by commensurate sales growth, then higher digital ad spend would pose no problem. But the reality is quite different: While digital spending is becoming more expensive, it is generally not becoming more effective. .
CloserIQ
JULY 20, 2020
Your ability in retaining B2B salespeople hugely impacts the success of your sales teams. Many of your top-performing sales reps are being actively recruited by other companies. According to a Glassdoor survey , 68% of sales professionals plan to look for a new job within the next year. Another 45% plan to look for a new job within the next three months.
Rep-Lite
JULY 16, 2020
CUTTING-EDGE PROVIDER OF AWARD-WINNING UNPRECEDENTED SOLUTIONS FOR THE MEDICAL INDUSTRY LOOKS TO EXPAND GROWTH IN “TECHNOLOGY CITY OF THE SOUTH”. ALPHARETTA, Ga., March 18th, 2020 – Rep-Lite , providing quality medical sales talent on a de-risked contractual basis to medical companies looking to save costs and increase productivity, today announced that they will be relocating their headquarters to 44 Milton Ave., Ste 103, Alpharetta, GA 30009 effective April 2, 2020.
The Marketing Advantage
JULY 7, 2020
July 7, 2020 When market circumstances—such as pre-launch planning or, as we’re seeing now, rising COVID-19 infection rates and delayed reopening plans—leave sales-based incentive compensation plans an unviable option, companies often implement plans that compensate sales representatives according to management by objectives, or MBOs. However, most MBO scoring models have significant limitations that frequently result in an apathetic response from the sales force.
Penrod
JULY 1, 2020
What is Salesforce Health Cloud? In a nutshell, Salesforce Health Cloud builds on the core Salesforce CRM and Service Cloud with features designed exclusively for patients, healthcare providers, and payers. It offers a 360-degree view of the patient, streamlines processes through automating health care data, and helps connect both providers and patients – this is the main difference of Health Cloud vs Service Cloud.
Clarify Health
JULY 27, 2020
Healthcare is notoriously conservative in its adoption of technology. Yet, telehealth use skyrocketed because of the COVID-19 pandemic. With the sudden physical distance between patients and healthcare facilities imposed by the lockdown, providers proved they could transition to virtual care instantly. Could this be the example the industry needs to change the trajectory of [.].
World of DTC Marketing
JULY 21, 2020
QUICK READ : Pharma seems to be making great progress in the use of digital marketing to reach HCP’s but when it comes to consumers they still rate near the bottom. Not only does pharma spend too much on paid media, without adequate measurement, but they also don’t invest enough in their product website development and testing. Attention on the Internet is at a premium, even for online health seekers.
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Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.
pharmaphorum
JULY 1, 2020
This webinar will look at how pharma can use modular content in its multichannel and omnichannel strategies.
Rep-Lite
JULY 17, 2020
We received a lot of incredible nominations this year, and choosing the top 100 awardees was a very tough job for our judging committee. All nominees were adjudged on 5 parameters, namely: Overall Reach. Industry Impact. Spirit Of Innovation. Future Readiness. Market Demand. After careful consideration and extensive research our awards committee rated each applicant on every parameter to reach the final list of awardees.
BlueNovius
JULY 30, 2020
Among the top ways to establish great communication with patients in the modern era of pharma, there is digital patient engagement. No longer a distant dream, digital patient engagement is a reality for payers and providers who aim to create better experiences for patients. Here are some of the top reasons why digital patient engagement […].
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Clarify Health
JULY 13, 2020
The revenue performance of a pharmaceutical drug at launch sets the stage for its commercial future. However, approximately two-thirds of new drugs fall short of first-year sales expectations. In this HLTH GoLive series webinar, “ Rearchitecting the Drug Launch Model ,” Manisha Gulati asked an expert panel tough questions about what it will take to beat these odds.
World of DTC Marketing
JULY 22, 2020
QUICK READ : The government is agreeing to pay billions of dollars to the first company that developed a COVID-19 vaccine. We would like to think that any vaccine development will be within GMP and the drug approval process guidelines but when billions of dollars are at stake will the industry cut corners and who is going to be the watchdog? U.S. health officials agreed to pay $1.95 billion for 100 million doses of a vaccine made by Pfizer Inc. and BioNTech SE, the latest step in an effort to fi
World of DTC Marketing
JULY 23, 2020
QUICK READ : Prescribers are reviewing some of their favorite prescribed drugs and are open to learning about new drugs in terms of efficacy and patient outcomes but you had better be ready to talk about patients beyond the science. Some may think it’s a bad time to be launching a drug but actually the reverse may be true. Doctors who don’t work in hospitals have the time to engage with drug MLS people virtually and a lot of them are reviewing the drugs that “they tend to presc
Clarify Health
JULY 13, 2020
The revenue performance of a pharmaceutical drug at launch sets the stage for its commercial future. However, approximately two-thirds of new drugs fall short of first-year sales expectations. In this HLTH GoLive series webinar, “Rearchitecting the Drug Launch Model,” Manisha Gulati asked an expert panel tough questions about what it will take to beat [.].
Speaker: Dr. Ben Locwin - Biopharmaceutical Executive & Healthcare Futurist
What will the future hold for clinical research? A recent draft from the FDA provides valuable insight. In "Optimizing the Dosage of Human Prescription Drugs and Biological Products for the Treatment of Oncologic Diseases," the FDA notes that "targeted therapies demonstrate different dose-response relationships compared to cytotoxic chemotherapy, such that doses below the Maximum Tolerated Dose (MTD) may have similar efficacy to the MTD but with fewer toxicities.
Clarify Health
JULY 1, 2020
On June 23, 2020, we co-hosted a virtual panel with Bunny Ellerin, President of New York Health Business Leaders (NYCHBL), to interview executives from NewYork-Presbyterian Hospital, CareMount Medical, and Clarify Health about the future of healthcare in New York following the peak of COVID-19. The panel included Emme Deland, Senior Vice President, Strategy, NewYork-Presbyterian Hospital, Richard P.
Clarify Health
JULY 1, 2020
On June 23, 2020, we co-hosted a virtual panel with Bunny Ellerin, President of New York Health Business Leaders (NYCHBL), to interview executives from NewYork-Presbyterian Hospital, CareMount Medical, and Clarify Health about the future of healthcare in New York following the peak of COVID-19. The panel included Emme Deland, Senior Vice President, Strategy, NewYork-Presbyterian [.].
BlueNovius
JULY 23, 2020
Are pharma and social media two worlds apart? Can pharma companies navigate the world of social with their complex regulations and succeed like their counterparts from other industries? As more pharma companies take the brave leap to digital, the future looks more certain for pharmaceutical digital marketing and social media. Here’s what we can learn […].
BlueNovius
JULY 21, 2020
If you’ve decided to get up to speed with digital marketing by using videos – excellent news. Video is by far the most effective digital marketing strategy for pharma brands wanting to dive deep into multichannel. Explainer videos especially have become increasingly popular as a way to get great results with large numbers of physicians […].
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
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