Value proposition design for medical products (Part 3)
Cesare Ferrari
FEBRUARY 17, 2024
Welcome to the third article about value proposition design for medical products. As a quick recap, we analyzed the various customers and gathered insights on what jobs they are doing, identifying their pains and gains. You can access part one here and part two here for more details. In this third part, I’ll show you how to craft a compelling offer using the left part of the value proposition canvas , and share more insights on the value map.
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