MedCity News
APRIL 4, 2025
When employees feel supported in every aspect of their lives, they bring their full potential to work creating value that resonates throughout the organization. Here are four ways culture-driven benefits deliver meaningful returns, The post Culture-Driven Benefits: The Smartest Investment for Retention and Productivity appeared first on MedCity News.
European Pharmaceutical Review
APRIL 4, 2025
New findings from The Pistoia Alliance report major challenges to adoption of data-driven innovation and AI in life sciences. The research is based on a poll conducted at the organisations annual European conference. Resistance to change emerged as the biggest obstacle to innovation (51 percent). To overcome this, the Alliance urged the pharmaceutical industry to prioritise cultural and behavioural change in digital transformation efforts.
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MedCity News
APRIL 4, 2025
AI-powered scribes are proving their ability to dramatically reduce clinician burnout, but their financial impact is unclear, according to research from the Peterson Health Technology Institute. The post Why Hospitals Are Scaling AI Scribes, Even Though They Dont Reduce Costs appeared first on MedCity News.
PharmaVoice
APRIL 4, 2025
Isomorphic Labs recently raked in $600 million to help develop its drug discovery platform.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
MedCity News
APRIL 4, 2025
By prioritizing digestive health through targeted benefits and workplace policies, employers can help ease the transition back to the office without compromising employee well-being. The post How RTO Policies Impact Employees Routines And Their Digestive Health appeared first on MedCity News.
Pharma Rep Focus brings together the best content for pharma rep professionals from the widest variety of industry thought leaders.
MedCity News
APRIL 4, 2025
Through a new partnership, Serve You Rx is leveraging Waltz Health’s AI-powered specialty pharmacy platform. The post Serve You Rx Teams Up with Waltz Health to Advance Specialty Pharmacy appeared first on MedCity News.
PM360
APRIL 4, 2025
Why Real, Measurable Impact Can Only Come from Getting Close The advertising landscape is undergoing a seismic shift. As network agencies navigate uncharted territoriesmerging, rebranding, mounting margin pressures, and laying off thousandsthey are being forced to spend time and energy on things other than serving clients and growing their talent base.
Pharma Marketing Network
APRIL 4, 2025
In the world of pharma marketing, the strategies that truly resonate are often those rooted in trust. Thats why referral marketing is gaining traction among pharmaceutical brands looking to increase engagement with both healthcare professionals and patients. Rather than relying solely on paid ads or direct promotion, referral marketing uses personal recommendations to generate awareness, interest, and ultimately, conversions.
PM360
APRIL 4, 2025
Digitas Healths Scott Raidel and Erica Rivera give us their insight on the future of blended learning for healthcare providers. SCOTT RAIDEL Chief Medical Officer Digitas Health ERICA RIVERA SVP, Engagement Strategy Digitas Health At the forefront of the industrys work, there is a desire to develop effective and tangible learning strategies for healthcare providers (HCPs).
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
European Pharmaceutical Review
APRIL 4, 2025
Analytical testing is an essential part of guaranteeing the quality, safety and effectiveness of pharmaceutical products. However, the process is not without its challenges and it requires a proactive approach if both compliance and efficiency are to be maintained. This is why it is essential to develop and validate analytical methods to support activities and functions such as process validation controls, stability tests and dissolution profiles.
PM360
APRIL 4, 2025
Why Pharmas AI Strategy Must Evolve AI is everywhere in pharma. Companies are running pilots, testing AI in sales, marketing, and market access. Some are seeing results; many are not. The industry is at a breaking point. Over the last year or so, AI has been treated as an experimentpromising but not critical. That mindset is shifting as AI is now creating genuine business outcomes not only in drug discovery but also in commercialization.
Pharmaceutical Technology
APRIL 4, 2025
The EC has approved Daiichi Sankyo and AstraZenecas Enhertu for use as a single agent to treat adults with certain breast cancers.
PM360
APRIL 4, 2025
A Smarter Approach to Pharma Marketing Pharma marketing is evolving rapidly as artificial intelligence (AI) and analytics make it easier to interpret health datasuch as insurance claims, lab results, and patient recordswhile also leveraging engagement data to refine outreach strategies. Rather than relying on broad outreach, marketers can now use data-driven insights to identify the right audience and craft messages that resonate.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
pharmaphorum
APRIL 4, 2025
Amgen has bagged a second indication for its B cell-depleting therapy Uplizna after the FDA cleared it for rare inflammatory disease IgG4-RD
PM360
APRIL 4, 2025
Pharma and Marketing in a New Era Discussing customer-centricity in the ever-evolving technological landscape of healthcare. On September 30, 2024, we gathered our 2024 Trailblazer Brand Champions and Marketer of the Year for a roundtable discussion sponsored by Concentric Life, centered mainly around customer- versus product-centricity in our industry, AI and technological implementation in marketing and pharma, patient empowerment strategies, cross-functional collaboration, social listening, d
Pharmaceutical Technology
APRIL 4, 2025
Streeting said his June 10-year plan will address drug sale clawbacks, NICE regulation, and the abolition of NHS England.
PM360
APRIL 4, 2025
Klick Health Announces New AI Workflow for HCPs Klick Health has launched HCP AI FocusGroup , a unique workflow using artificial intelligence (AI) that engages thousands of stimulated healthcare professionals (HCPs) and their reactions to industry concerns, giving marketers deeper insights at a fraction of the cost of traditional market research methods.
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
pharmaphorum
APRIL 4, 2025
MoonLake secures $500m in financing for lead inflammatory disease drug sonelokimab while AIRNA, Atsena, and Neurona complete $100m+ private rounds
PM360
APRIL 4, 2025
How continuing medical education is critical to clinicians being able to do their jobs and make the best of a golden age of scientific discovery. Learning is central to medical advances and the thirst for knowledge and new skills remains a fundamental ethos, despite the huge burdens faced by healthcare professionals (HCPs) in their training schedules.
PM360
APRIL 4, 2025
THERAPEUTIC TALK Regenxbio touts biomarker data for DMD gene therapy, but safety could be its winning argument The unexpected death of a boy with Duchenne muscular dystrophy (DMD) who received Sareptas gene therapy Elevidys shocked the industry in March, triggering a stock sell-off for Sarepta and a handful of others developing nextgeneration treatments for DMD.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
pharmaphorum
APRIL 4, 2025
Paige has been awarded breakthrough device status from the FDA for an AI tool that can be used to detect cancer across different areas of the body.
PM360
APRIL 4, 2025
Maximizing the Impact of Patient Support Programs through Strategic Branding A pharmaceutical company is powered by their portfolio of product brands, but can reach new heights by servicing patients, engaging prescribers, and driving better health outcomes. Today, nearly all product brands offer some degree of customer service. For prescription drugs, this takes the shape of patient support programs (PSPs): opt-in enabled, manufacturer-provided services in the form of live support, AI support, e
PharmaTech
APRIL 4, 2025
In part two of Pharmaceutical Technology Group's discussion with Joe Katakowski, director of Research at the RTW Foundation, the work of organizations like RTW Foundation in promoting the development of treatments for ultra-rare diseases is discussed.
Pharmaceutical Commerce
APRIL 4, 2025
The latest news for pharma industry insiders.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
PharmaTech
APRIL 4, 2025
Bringing in external expertise may be necessary when internal knowledge is lacking, but it is critical that any contract employee or consultant is comprehensively assessed to ensure the right person is employed.
Pharmaceutical Commerce
APRIL 4, 2025
In the third part of his video interview with Pharma Commerce Editor Nicholas Saraceno, Colin Banas, MD, DrFirsts chief medical officer, uncovers the main reasons why 52% of respondents choose DTC online prescription platforms.
PharmaTech
APRIL 4, 2025
The yearly convention in New York City showcased new and emerging technologies and gave participating exhibitors a chance to unveil their strategies for the second half of the 2020s.
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