Value proposition design for medical products (Part 2)
Cesare Ferrari
FEBRUARY 3, 2024
If you found value in Part One of this series, I can assure you that this next part will make a more significant impact on your understanding of this subject of value proposition design for medical products. As a fellow practitioner, I am firmly convinced that by understanding our customers and empathizing with them, we can design products that customers will “love” It is the same reason why the customer side of the canvas is the focus of this post, so you do not want t
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