Thu.Oct 24, 2024

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Marinus to trim workforce, weigh 'strategic alternatives' after another Ztalmy trial miss sends shares tumbling

Fierce Pharma

It’s déjà vu for Marnius Pharmaceuticals. | The recent trial flop for Ztalmy, this time in tuberous sclerosis complex (TSC)-associated seizures, leaves the company in a cost-cutting scramble as it moves to explore "strategic alternatives.

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The Convergence of Digital Health and Life Sciences

MedCity News

Despite the challenges of interoperability, regulatory compliance, technology adoption, and data privacy, the benefits of digital health are undeniable. Collaboration between policymakers, clinicians, IT developers, and patients, can help overcome these obstacles. The post The Convergence of Digital Health and Life Sciences appeared first on MedCity News.

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GSK answers Pfizer's RSV approval with data targeting matching nod in younger adults

Fierce Pharma

Results from two phase 3 trials show that GSK’s RSV vaccine Arexvy excelled in a broad age range of immunocompromised and other at-risk patients.

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4 Things That Worry FDA Commissioner Robert Califf

MedCity News

This week at HLTH, FDA Commissioner Robert Califf discussed the current state of healthcare AI. He talked about some of the qualms he has, such as his worry that AI is worsening health inequities and his concern that providers aren’t capable of validating AI tools’ effectiveness. The post 4 Things That Worry FDA Commissioner Robert Califf appeared first on MedCity News.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Fierce Pharma Asia—Astellas' first-in-class FDA nod; Otsuka's IgAN win; Samsung Bio's $1.2B contract

Fierce Pharma

Astellas' first-in-class CLDN18.2 drug Vyloy has cleared the FDA. After a positive phase 3 readout, Otsuka is targeting an accelerated approval filing for a kidney disease candidate. | Astellas' first-in-class CLDN18.2 drug Vyloy has cleared the FDA. After a positive phase 3 readout, Otsuka is targeting an accelerated approval filing for a kidney disease candidate.

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Targeting the Blast Radius: Why Spatial AI Diagnostics Are Crucial for Maximizing the Impact of Antibody-Drug Conjugates

MedCity News

As the field of oncology evolves, we need to shift away from traditional binary “yes-no” biomarkers to a more nuanced, spatial understanding of tumor biology. This approach will allow for more personalized treatment plans that are tailored to the unique characteristics of each patient’s tumor. The post Targeting the Blast Radius: Why Spatial AI Diagnostics Are Crucial for Maximizing the Impact of Antibody-Drug Conjugates appeared first on MedCity News.

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How To Spot Deepfakes and Other Cybersecurity Panel Takeaways from HLTH

MedCity News

Two chief information security officers offer some advice at a cybersecurity panel at HLTH. The post How To Spot Deepfakes and Other Cybersecurity Panel Takeaways from HLTH appeared first on MedCity News.

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UK launches scheme to boost dementia trial participation

pharmaphorum

UK scheme to tackle "historically low" numbers of people taking part in dementia trials launches with £20m in government funding

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Video: Was Carrum’s CEO the Voice of Reason at HLTH?

MedCity News

Sach Jain, the CEO of Carrum Health, which helps self-insured employers manage their surgical care costs, had a sobering perspective at HLTH, a conference that celebrates innovation in healthcare. The post Video: Was Carrum’s CEO the Voice of Reason at HLTH? appeared first on MedCity News.

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Pharmacists “desperation” by Novo Nordisk over semaglutide copycat block

Pharmaceutical Technology

Novo Nordisk has asked the FDA to add semaglutide to a list that would effectively block manufacturing of copycat versions of Wegovy and Ozempic.

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From Diagnosis to Delivery: How AI is Revolutionizing the Patient Experience

Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.

The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven

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Gates Foundation Joins Radiant Bio’s $35M Round for Antibody Drugs With ‘Better Grip’

MedCity News

Radiant Biotherapeutics’ Multabodies are antibodies engineered to offer better binding strength to their targets. The preclinical startup’s lead program goes after a cancer immunotherapy target being pursued by several biotech companies already in early clinical development. The post Gates Foundation Joins Radiant Bio’s $35M Round for Antibody Drugs With ‘Better Grip’ appeared first on MedCity News.

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WhatsApp lands Moderna in hot water with PMCPA

pharmaphorum

WhatsApp message earns Moderna a reprimand under the ABPI Code, with Novo Nordisk, Otsuka, AstraZeneca and Daiichi Sankyo also breaching the rules

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Behind the Headlines: GLP-1 Shortage, Nobel Prize, RNA Editing, and More

PharmaTech

Laks Pernenkil, Brian Feth, and Alex Philippidis go behind the headlines to discuss the impact of recent news, including FDA’s drug shortage list update, Nobel prize winners in microRNA and AI, and a big-potential research win for RNA editing.

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NICE recommendation for new Alexion PNH treatment

PharmaTimes

danicopan shown to improve haemoglobin levels and reduce anaemia

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Retrofitting Facilities for Cell and Gene Therapy Production

PharmaTech

In this episode of the Ask the Expert video series, Peter Walters, Fellow of Advanced Therapies at CRB Group, discusses how facilities used for solid dosage manufacturing may be retrofitted into sustainable cell and gene therapy production facilities.

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The Dangers Surrounding Bits and Bytes

Pharmaceutical Commerce

In the final part of his video interview with Pharma Commerce Editor Nicholas Saraceno, Jeffrey Bernstein, director of cybersecurity and data privacy for Kaufman Rossin’s risk advisory services, forecasts how cyber threats could potentially evolve over the next decade.

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Can a Celebrity Influencer Work for Your Brand?

Eversana Intouch

In a recent article for PM360, Susan Perlbachs, Chief Creative Officer at EVERSANA INTOUCH, delves into the growing trend of celebrity influencers in pharmaceutical advertising, exploring both the opportunities and challenges they present. She highlights how celebrities can provide brands with instant recognition and broad reach, sharing examples like Travis Kelce’s involvement in Pfizer’s “Got Booster?

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How supervised machine learning optimizes AI use in clinical trials

Pharmaceutical Technology

In pharma, smaller-scale AI and supervised machine learning models could provide more effective solutions than large language models (LLM).

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Optimizing Clinical Supply Strategy: Navigating Challenges & Finding Your Ideal Model

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Legal win leads Amgen to at-risk launch of Eylea biosimilar

pharmaphorum

Legal win leads Amgen to at-risk launch of Eylea biosimilar Phil.

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How to Enhance DEI in Clinical Trials

PharmExec

Integrating DEI strategies into clinical trials is both crucial for advancing biomedical knowledge and for bolstering trust and equitability within underrepresented communities.

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Pharma Trends: Shaping the Future of Healthcare Marketing

Pharma Marketing Network

The pharmaceutical industry is changing at lightning speed. New drugs, evolving technologies, and emerging marketing channels are creating fresh opportunities for pharma marketing executives. How do you keep up? As more patients turn to digital platforms for information and brands compete in an increasingly crowded market, pharma marketers need to be agile, creative, and tech-savvy to succeed.

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The Impact of Artificial Intelligence on the Creation of Medicines

PharmExec

Najat Khan, chief R&D officer, chief commercial officer, Recursion, and Fred Hassan, director, Warburg Pincus, discuss how artificial intelligence can help reduce healthcare costs at the 20th Annual Young & Partners Pharmaceutical Executive Summit held at the Yale Club of New York.

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Increase Revenue With Better, Faster Sales Onboarding

Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.

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Developing donanemab – balancing cost versus benefit

European Pharmaceutical Review

A new regulatory authorisation has opened opportunity for eligible Alzheimer’s patients in Great Britain to access a new treatment that could provide them with “more time in the early symptomatic stage of the disease to do what matters most to them,” shared Ilya Yuffa, Executive Vice President And President of Lilly International, Eli Lilly and Company, following the Medicines and Healthcare products Regulatory Agency (MHRA)’s decision this week.

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Merck Agrees to Terms to Acquire Modifi Biosciences

PharmExec

Under terms of the deal, Merck will provide an upfront payment of $30 million, with potential milestone payments of up to $1.3 billion for the Yale University spinout that develops targeted therapies for cancer.

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Operating Without a Commercial Blueprint: Empowering the Field for Niche Therapy Launches

Pharmaceutical Commerce

How emerging biotech companies can create fruitful partnerships between home office commercial teams and the field force to enable this intelligence gathering, while driving commercial success.

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Optimising drug release of personalised 3D printed tablets

European Pharmaceutical Review

To modulate drug release, researchers have developed 3D-printed tablets using surface geometries controlled by mathematical functions. They highlighted that for drug delivery using 3D printing, a common issue is attaining precise control of drug release profiles. “The ability to predict dissolution curves based on tablet structure, and vice versa, holds promising prospects for tablet design and the application of 3D printing in pharmaceuticals”, the authors explained.

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European Clinical Supply Planning: Balancing Cost, Flexibility and Time

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Advantages & Disadvantages of Using Compounded Medications

PharmExec

Scott Brunner, CEO, and Tenille Davis, Chief Advocacy Officer, of the Alliance for Pharmacy Compounding discuss how compounded medications differ from commercially available drugs in terms of their manufacturing process, quality standards, and more.

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Why pharma megamergers may become a relic of the past

PharmaVoice

Despite pent up M&A demand, FTC scrutiny has had a chilling effect on pharma’s appetite for striking major deals.

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Bayer partners medtech firm Impli on fertility R&D

pharmaphorum

Bayer partners medtech firm Impli on an implantable hormone biosensor with applications in fertility treatment and beyond.

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FDA Approves AbbVie Therapy for Adults with Advanced Parkinson’s Disease

PharmaTech

Vyalev, also known as Produodopa, has been approved in 35 countries, with more than 4200 patients having started treatment.

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Using Generative AI in Sales: Pros, Cons, and Considerations According to Sellers

Are your sellers unsure about using AI in their day-to-day workflows? Or are they eager to try but uncertain where to start? They might be asking: Which tasks are best suited for AI? How will using AI affect my relationship with my customers? With so many tools available, which ones are the most useful to me? To help answer these and other common questions about using AI during the sales cycle, we surveyed B2B sellers who were early adopters to get their insight and advice about how to use gen A