Wed.Feb 12, 2025

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Prioritizing CKD Screening Guidelines is Imperative to Combat Global Health Crisis

MedCity News

The consequences for not prioritizing new guidelines for CKD screening have a devastating impact on population health by increasing the global mortality rate and driving higher healthcare costs. The post Prioritizing CKD Screening Guidelines is Imperative to Combat Global Health Crisis appeared first on MedCity News.

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The kids are alright: How pharma can make inroads with Gen Z

PharmaVoice

As drug development priorities shift, pharma companies need to understand younger patients to improve their reputation.

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The Nurse as Designer: Breaking Down Barriers with Clinician-Center Innovation

MedCity News

Integrating nursing expertise into technology design, development, and implementation fosters early user support, establishes credibility with the technology, and leads to significantly better usage across the organization, avoiding the creation of process workarounds. The post The Nurse as Designer: Breaking Down Barriers with Clinician-Center Innovation appeared first on MedCity News.

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First-of-a-kind EU approval granted for oral small molecule

European Pharmaceutical Review

The European Commission has approved acoramidis as the first near complete TTR stabiliser (90 percent) to treat transthyretin amyloidosis in adults with cardiomyopathy (ATTR-CM) patients in the US and EU. BEYONTTRA (acoramidis) is indicated for adults with wild-type or variant ATTR-CM. This disease is progressively fatal and results in heart failure, BridgeBio Pharma, Inc. explained.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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FDA Approval of Drug for Rare Tumors Enables SpringWorks to Challenge AstraZeneca

MedCity News

SpringWorks Therapeutics Gomekli is now FDA approved for treating tumors caused by the rare genetic disorder neurofibromatosis type 1. The approval comes as SpringWorks has emerged as a potential acquisition target. The post FDA Approval of Drug for Rare Tumors Enables SpringWorks to Challenge AstraZeneca appeared first on MedCity News.

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Who is Speaking at INVEST 2025?

MedCity News

The healthcare investor conference, scheduled for May 20 and 21 at the Willis Tower in Chicago, combines panel discussions, networking opportunities, and a startup pitch contest. Register today! The post Who is Speaking at INVEST 2025? appeared first on MedCity News.

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With Merck circling, SpringWorks gets new drug approval

pharmaphorum

Merck KGaA is talking to SpringWorks about a takeover, and FDA approval for a neurofibromatosis drug could have sweetened any potential deal.

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Centivo, Premise Health Strike Partnership to Create Primary Care-Focused Health Plan

MedCity News

Centivo and Premise Health are launching a new primary care-focused health plan that will become available to employers in the 2026 benefits cycle. The post Centivo, Premise Health Strike Partnership to Create Primary Care-Focused Health Plan appeared first on MedCity News.

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Bimekizumab shows long-term efficacy in hidradenitis suppurativa

PharmaTimes

UCB's BIMZELX reveals promising two-year data at EHSF 2025

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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Abcuro raises $200m to take muscle disease drug to market

pharmaphorum

Abcuro has raised $200m in financing that should allow it to complete a pivotal trial of ulviprubart for rare disease inclusion body myositis (IBM).

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International Day of Women and Girls in Science: Research, Diversity, and AI

PharmaTech

Pharmaceutical Technology sat down with Jean Redmond, Chief Operating Officer at Biologit, to discuss the use of artificial intelligence in pharmaceutical research and development and the role women play in this fast-developing area.

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BridgeBio gets EU nod for ATTR cardiomyopathy drug

pharmaphorum

BridgeBio and Bayer are poised to challenge Pfizer's Vyndaqel in the EU after acoramidis gets a green light for ATTR cardiomyopathy.

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Amlenetug receives FDA Fast Track Designation

PharmaTimes

Potential treatment for multiple system atrophy shows promise

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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OCT West Coast 2025: China surpasses US for annual number of clinical trials

Pharmaceutical Technology

GlobalDatas Revati Tatake discussed key trends in biopharma which are set to have an impact in 2025 and beyond.

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Storybook can help kids understand rare kidney disease

pharmaphorum

An e-Book aimed at children with rare kidney disease aHUS can help them understand the condition, deal with emotions, and find support, says Alexion.

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Travere takes rare disease kidney drug to FDA despite failed trial

Pharmaceutical Technology

Traveres stock price climbed by 14% following the announcement it will seek an FDA label expansion for Filspari.

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UPS Welcomes Three New Cross-Dock Plants

Pharmaceutical Commerce

The facilities are expected to offer pharma shipment support by addressing time and temperature-specific requirements.

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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

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Abcuro secures $200m as it eyes approval for rare muscle disease drug

Pharmaceutical Technology

The funding will be used to complete the Phase II/III trial of ulviprubart, and to support commercial launch preparation.

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The Value of Workforce Development and Advanced Data Tools

Pharmaceutical Commerce

In the third part of her video interview with Pharma Commerce Editor Nicholas Saraceno, Jenna Dale, director of client relations at Cencora, dives into specific areas where FDA investment could have the greatest impact in accelerating approval timelines.

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Lundbeck gains FDA fast track designation for MSA therapy amlenetug

Pharmaceutical Technology

Lundbeck has received the US FDA fast track designation for amlenetug, a potential treatment for multiple system atrophy (MSA).

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A CDMO’s Perspective on Outsourcing Challenges for ADCs–Part 2

PharmaTech

Christian Morello, vice president and head of the Bioconjugates Business Unit at Lonza, looks at what is involved in developing modern ADCs.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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EC grants marketing authorisation to BridgeBio’s ATTR-CM treatment

Pharmaceutical Technology

EC has granted marketing authorisation to BridgeBio Pharmas acoramidis under the Beyonttra brand name for treating ATTR-CM.

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European Commission Approves BridgeBio Treatment for ATTR-CM

PharmaTech

Acoramidis was approved by FDA in November 2024 and is prescribed in the US under the brand name Attruby.

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Health Canada approves MSD’s Keytruda for NSCLC stages

Pharmaceutical Technology

Health Canada has approved MSD's Keytruda for treating adults with resectable stage II, IIIA or IIIB NSCLC.

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Statistically and Clinically Significant Paths to Value Proposition

PharmExec

OncLive serves as the connection to oncology, including groundbreaking cancer news and interviews with top oncologists in multimedia formats.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Beyond the GLP-1 Headlines

Pharmaceutical Commerce

Digging a little deeper into the drug class phenomenon reveals some interesting takeaways on a smaller subgroup of users.

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Abcuro Secures $200 Million in Series C Funding to Advance Ulviprubart for Inclusion Body Myositis

PharmExec

OncLive serves as the connection to oncology, including groundbreaking cancer news and interviews with top oncologists in multimedia formats.

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3PLs and New Voices

Pharmaceutical Commerce

Our February issue is highlighted by an examination of the latest trends and strategies from the perspective of third-party logistics providers, and introduces new expert commentary covering a pair of pivotal realms in the pharma supply chain journey.

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