MedCity News
MARCH 19, 2025
Through Evvy’s vaginal microbiome test, consumers can now receive insights on fertility. The vaginal microbiome is often overlooked when it comes to fertility, according to Priyanka Jain, CEO and co-founder of Evvy. The post Evvy Launches Fertility Insights Offering Via Vaginal Microbiome Test appeared first on MedCity News.
Pharma Marketing Network
MARCH 19, 2025
Introduction Social media has become an essential tool for pharmaceutical marketing. However, simply posting content is not enough. To measure success and improve engagement, pharma marketing teams must focus on the right social media analytics. But which metrics truly matter? With increasing regulations, evolving digital trends, and shifting audience behaviors, pharma marketers need to analyze data that aligns with brand goals, compliance requirements, and engagement strategies.
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PharmaVoice
MARCH 19, 2025
Chinese companies are involved in one-fifth of pharma’s clinical development programs, but trade wars and regulatory hurdles could stymie dealmaking.
Pharma Marketing Network
MARCH 19, 2025
Introduction In the highly regulated pharmaceutical industry, audience engagement is more than just a marketing goalit is a necessity for building trust with healthcare professionals (HCPs) and patients. But how can pharma brands create meaningful connections in a digital landscape crowded with content? Unlike traditional consumer marketing, pharma marketing requires a strategic approach that balances compliance, education, and innovation.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
pharmaphorum
MARCH 19, 2025
The death of a patient treated with Sarepta's Duchenne muscular dystrophy gene therapy Elevidys has hit its share price
Pharma Rep Focus brings together the best content for pharma rep professionals from the widest variety of industry thought leaders.
pharmaphorum
MARCH 19, 2025
Google has said it will release new open-source AI models for drug discovery, TxGemma, through a developers' programme later this month
Pharmaceutical Technology
MARCH 19, 2025
Purdue Pharmas new bankruptcy plan outlines the payment structure of the largest opioid settlement to date.
pharmaphorum
MARCH 19, 2025
Novartis will cut 427 jobs this year in the US as it prepares for the loss of market exclusivity for its blockbuster heart failure therapy Entresto
Pharmaceutical Technology
MARCH 19, 2025
While the allogeneic vs autologous debate continues in the cell therapy field, research on in vivo therapies is drawing interest.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
pharmaphorum
MARCH 19, 2025
Oxford BioTherapeutics has lined up another big pharma partner for its drug discovery platform, signing a $1bn deal with oncology giant Roche
Pharmaceutical Technology
MARCH 19, 2025
The US Patent and Trademark Office (USPTO) has allowed two new patents for Remedy Pharmaceuticals Cirara, aimed at treating LHI.
Pharmaceutical Commerce
MARCH 19, 2025
The conferences first panel offers insight on the current state of awareness among beneficiaries of the Part D cap and Medicare Prescription Payment Plan via the PAN Foundations latest research.
Pharmaceutical Technology
MARCH 19, 2025
Arbor Biotechnologies has closed $73.9m for its gene editing therapeutic pipeline aimed at liver and central nervous system diseases.
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
Pharmaceutical Commerce
MARCH 19, 2025
Jonathan James, CEO, Hope Charities, discusses reimbursement challenges and barriers to care in patients requiring life-saving medications.
Pharmaceutical Technology
MARCH 19, 2025
Insight Health Data Research Hub and insitro have announced a partnership to develop an AI foundation model for ocular biomarkers.
PharmaTech
MARCH 19, 2025
Roquette Pharma Solutions' Christine Mya-San, global account manager, highlights the most significant pharma ingredients at play over the past year and discusses future ingredient innovation.
Pharmaceutical Commerce
MARCH 19, 2025
A roundtable explores how patient access needs are being measured, while also discussing the value of affordability in decision-making.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
PharmaTech
MARCH 19, 2025
The company is highlighting its commitment to next-generation glass manufacturing in efforts to strengthen the pharmaceutical supply chain.
PharmExec
MARCH 19, 2025
Latigo Biotherapeutics, Vivace Therapeutics, and Vori Health each announced the recent successful closing of their respective financing rounds.
Copyright Clearance Center
MARCH 19, 2025
Copyright lawsuits against AI developers could take decades. In the meantime, the media are racing to license content to AI companies.
PharmExec
MARCH 19, 2025
In the Phase III STOP-HS1 and STOP-HS2 trials, results show that patients treated with povorcitinib for hidradenitis suppurativa experienced a 50% reduction in the total abscess and inflammatory nodule count.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Copyright Clearance Center
MARCH 19, 2025
CCC is introducing an AI Systems Training Licenselater in 2025 for both existing and prospective CCC customers. This voluntary, non-exclusive license will help organizations use copyrighted works lawfully when training AI systems with third-party content.
PharmaTech
MARCH 19, 2025
Russell Miller, vice-president of Global Sales & Marketing at Enzene, explains that continuous bioprocessing is poised to change biologics manufacturing moving forward.
Pharmaceutical Commerce
MARCH 19, 2025
Jonathan James, CEO, Hope Charities, discusses reimbursement challenges and barriers to care in patients requiring life-saving medications.
PharmaTech
MARCH 19, 2025
PharmTech Group spoke with Alison Moore, chief technical officer, Codexis to find out the latest about the RNA therapy market and to get perspective on how enzymatic RNA synthesis is used to synthesize RNA molecules.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Pharmaceutical Commerce
MARCH 19, 2025
The latest news for pharma industry insiders.
PharmaTech
MARCH 19, 2025
PharmTech Group sat down with Anil Kane of Thermo Fisher Scientific live on site at DCAT Week 2025, to talk about technologies and digital solutions companies are using to meet demand across the bio/pharma industry.
PharmExec
MARCH 19, 2025
OncLive serves as the connection to oncology, including groundbreaking cancer news and interviews with top oncologists in multimedia formats.
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