Tue.Oct 01, 2024

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Big Pharma's layoff wave in New Jersey rolls on with hundreds of J&J cuts, 57 at Bayer

Fierce Pharma

Johnson & Johnson is laying off 231 employees in New Jersey and Bayer is cutting 57 positions in the state, according to separate Worker Adjustment and Retraining Notification (WARN)

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Patient Safety Structural Measure Marks Progress Towards Safer and Compassionate Care

MedCity News

CMS recently finalized the Patient Safety Structural Measure, which sets forth a broad roadmap for the implementation of a culture of safety, learning, transparency and accountability within hospitals and health systems nationwide — enabling and encouraging significant progress towards safer care and improved support for healthcare workers. The post Patient Safety Structural Measure Marks Progress Towards Safer and Compassionate Care appeared first on MedCity News.

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Amid large cost-cutting drive, Pfizer plans manufacturing layoffs in Ireland

Fierce Pharma

No large pharma company has traversed this decade's ups and downs quite like Pfizer. | No large pharma company has traversed this decade's ups and downs quite like Pfizer. As the company rolls ahead with a large restructuring campaign, some staffers in Ireland will soon feel the effects.

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Staff Safety is Key to Sustaining Home Health Growth

MedCity News

Innovative approaches to home care will only be successful if organizations can ensure the safety of the professionals who enter patient homes. To do that, they’ll need to embrace new technologies that support in-home caregivers in real-time, and implement new protocols that ensure they are provided with the security and comfort they deserve. The post Staff Safety is Key to Sustaining Home Health Growth appeared first on MedCity News.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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BMS skates again on $6.4B Celgene shareholder lawsuit but is still not free from another filing

Fierce Pharma

For the second time in 19 months, a federal judge in New York has dismissed a lawsuit claiming that Bristol Myers Squibb slow-walked its request for FDA approval of blood cancer drug Breyanzi to av | For the second time in 19 months, a federal judge in New York has dismissed a lawsuit claiming that Bristol Myers Squibb slow-walked its request for FDA approval of blood cancer drug Breyanzi to avoid paying $6.4 billion to Celgene shareholders in contingent value rights.

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Lyra Health Expands Substance Use Disorder Support

MedCity News

Mental health company Lyra Health is now offering services for people struggling with cannabis, stimulants, opioids and nicotine. The post Lyra Health Expands Substance Use Disorder Support appeared first on MedCity News.

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Nym Rakes In $47M for Autonomous Coding Engine 

MedCity News

Autonomous coding startup Nym raised $47 million. The New York City-based company has 21 provider customers, including Geisinger and Ochsner Health. The post Nym Rakes In $47M for Autonomous Coding Engine appeared first on MedCity News.

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The Future of Pharma Marketing: AI, Privacy and Personalization

Fierce Pharma

Fierce’s Rebecca Willumson sat down with Swoop President Scott Rines – live at Digital Pharma East – to discuss some of | Fierce’s Rebecca Willumson sat down with Swoop President Scott Rines – live at Digital Pharma East – to discuss some of the most pressing issues in pharma marketing today.

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Metabolic Meds Biotech Kailera Launches With $400M for Next-Generation Weight-Loss Drugs

MedCity News

Kailera Therapeutics licensed its portfolio of metabolic disorder drugs from Hengrui. The most advanced program has results from a Phase 2 test in China suggesting it could be competitive with other medications that target the GLP-1 and GIP receptors to trigger weight loss. The post Metabolic Meds Biotech Kailera Launches With $400M for Next-Generation Weight-Loss Drugs appeared first on MedCity News.

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Enhancing ROI with Privacy-Compliant Pharma Marketing: Insights from BranchLab

Fierce Pharma

As the landscape of healthcare advertising evolves, how can brands effectively reach their audiences while ensuring da | Fierce Pharma’s Michelle Benz sought to find the answer to this pressing question, sitting down with Mallory Wils, EVP of Sales for healthcare data science advertising specialist BranchLab, during Digital Pharma East 2024.

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From Diagnosis to Delivery: How AI is Revolutionizing the Patient Experience

Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.

The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven

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CCC to Host “Let Licensing Bloom: The Root of Responsible AI” Panel at Frankfurt Book Fair

Copyright Clearance Center

October 1, 2024 – Danvers, Mass. – CCC , a leader in advancing copyright, accelerating knowledge, and powering innovation, will host “Let Licensing Bloom: The Root of Responsible AI” on 17 October, 3:00 – 4:00 pm CET at the 2024 Frankfurt Book Fair in Frankfurt Studio Hall 4.0, Room Europa. Panelists include Arend Kuester , CSIRO Publishing; Josh Jarrett , Wiley; Lui Simpson , Association of American Publishers (AAP); and Sarah Tegen , American Chemical Society (ACS).

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Omnichannel, AI, and the Future of Healthcare Marketing: A Deep Dive with Kamya Elawadhi

Fierce Pharma

In this interview, recorded live at Digital Pharma East, Kamya Elawadhi – Chief Client Officer at Doceree – discusses t | In this interview, recorded live at Digital Pharma East, Kamya Elawadhi – Chief Client Officer at Doceree – discusses the true essence of omnichannel marketing, emphasizing that it goes far beyond being just a buzzword.

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Fresenius Kabi wins FDA approval for Stelara biosimilar Otulfi

Pharmaceutical Technology

Otulfi is the fourth Stelara biosimilar approved in the US but will not launch until early 2025.

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Mastering Omnichannel Pharma Marketing: Integrating CTV, OTT, and Traditional Media

Fierce Pharma

As digital advertising continues to evolve, Connected TV (CTV) and Over-the-Top (OTT) platforms remain essential for re | The world of pharma marketing is no exception to this. In today’s industry, professionals are tasked with managing the use of digital mediums alongside traditional media channels to create a cohesive marketing strategy.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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European Commission approves yuvanci for pulmonary arterial hypertension treatment

PharmaTimes

Janssen-Cilag therapy becomes the first single tablet combination therapy for PAH in europe

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Privacy, Performance, and Emerging Media Channels: In Conversation with Jun Group

Fierce Pharma

When it comes to pharma marketing in 2024, there is perhaps no bigger discussion than privacy. | When it comes to pharma marketing in 2024, there is perhaps no bigger discussion than privacy. From new state laws and regulations to growing consumer concerns, it is a topic that has remained on the very tip of the industry’s tongue.

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Optimising wet granulation manufacturing with advanced technologies

European Pharmaceutical Review

A paper has demonstrated a novel application of optimising processes to implement inverse design in pharmaceutical manufacturing. Machine learning techniques were assessed for use as a surrogate model to optimise a three-unit wet-granulation based flowsheet model for the manufacture of solid dosage forms. Dan et al. highlighted that recent research has begun to investigate the potential applications of deep learning in process development, however currently, use of this technique in this area

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DeepIntent’s Blueprint for Healthcare Marketing Success

Fierce Pharma

Join us for an exciting interview straight from Digital Pharma East 2024! | Join us for an exciting interview straight from Digital Pharma East 2024! Fierce Pharma’s Rebecca Willumson sits down with Chris Paquette, founder and CEO of DeepIntent, to delve into the pressing challenges, emerging trends, and exciting opportunities in healthcare marketing.

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Optimizing Clinical Supply Strategy: Navigating Challenges & Finding Your Ideal Model

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Top pharma and biotech conferences 2025

PharmaVoice

Mark your calendars for the most important industry conferences in 2025.

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BioCryst secures $69m contract from US to supply RAPIVAB for influenza

Pharmaceutical Technology

BioCryst Pharmaceuticals has received a contract valued at up to $69m from the US Department of Health and Human Services (HHS) for the procurement of RAPIVAB to treat influenza.

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Using Technology and Talent to Unlock Value and Cost Savings in Patient Services

PharmExec

Traci Miller (Director, Sonexus™ Access and Patient Support, Cardinal Health) discusses current digital trends in the patient services industry, as well as how the optimal balance of technology and talent can transform manufacturer-sponsored patient support programs. Cardinal Health combines best-in-class program and pharmacy operations with smart digital tools to ensure product and patient success and reduce operational costs.

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Ascendis Pharma submits sBLA for growth hormone deficiency therapy

Pharmaceutical Technology

Ascendis Pharma has submitted a supplemental biologics licence application (sBLA) to the US Food and Drug Administration (FDA) for TransCon hGH to treat adults with growth hormone deficiency (GHD).

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Increase Revenue With Better, Faster Sales Onboarding

Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.

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Unlocking value and cost savings in patient services with technology and talent

PharmExec

Traci Miller, Director, Sonexus™ Access and Patient Support, Cardinal Health, discusses the current digital trends in the patient services industry and how the optimal balance of technology and talent can transform manufacturer-sponsored patient support programs. Hear how Cardinal Health combines best-in-class program and pharmacy operations with smart digital tools to ensure product and patient success and reduce operational costs.

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Aktis Oncology raises $175m to advance radiopharmaceutical pipeline

Pharmaceutical Technology

Aktis Oncology, a clinical-stage biotechnology company, has announced the successful closure of a $175m Series B financing round for advancing its radiopharmaceutical pipeline.

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Comprehensive Overview of Pharma Marketing Strategies

Pharma Marketing Network

Pharma marketing strategies have evolved significantly over the years, adapting to changes in technology, regulatory landscapes, and consumer behavior. This article provides a comprehensive overview of the various facets of pharmaceutical marketing, from its historical evolution to future trends. By understanding these strategies, stakeholders in the pharmaceutical industry can better navigate the complexities of promoting their products effectively.

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Amneal Pharmaceuticals, Metsera Strike Deal to Co-Develop Medicines for Obesity, Metabolic Diseases

PharmExec

Partnership is expected to leverage Amneal’s global manufacturing and product development experience and Metsera’s portfolio of ultra-long acting injectables and oral nutrient-stimulated hormone analogs.

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European Clinical Supply Planning: Balancing Cost, Flexibility and Time

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AAPS PharmSci 360 2024: Flex Manufacturing

PharmaTech

Pharmaceutical Technology sat down with Anna Jenks, director of Pharmaceutical Operations for Merck & Co., Inc. in Rahway, NJ, USA to talk about her prologue presentation for AAPS PharmSci 360 2024.

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FDA Grants Priority Review to AstraZeneca’s Enhertu for HER2-Low or HER2-Ultralow Metastatic Breast Cancer

PharmExec

The application for Priority Review of Enhertu was supported by positive results from the DESTINY-Breast06 Phase III trial, which demonstrated that Enhertu reduced the risk of disease progression or death by 37% in patients with HER2-low or HER2-ultralow metastatic breast cancer.

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Market Access 2025: Navigating the emerging HTA and drug reimbursement challenges

Tribeca Knowledge

M arket Access 2025, a new report from TRiBECA Knowledge, offers a fresh perspective on how the market access landscape for medicines continues to raise the bar for launch success and consistently better patient outcomes.

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Industry Trends, Policy Challenges, and Educational Initiatives with Joseph Panetta

PharmExec

Joseph Panetta, President and CEO of Biocom California, shares his insights on biotech industry trends, policy challenges, and educational initiatives, drawing from over 25 years of leadership in California’s thriving life sciences sector.

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Using Generative AI in Sales: Pros, Cons, and Considerations According to Sellers

Are your sellers unsure about using AI in their day-to-day workflows? Or are they eager to try but uncertain where to start? They might be asking: Which tasks are best suited for AI? How will using AI affect my relationship with my customers? With so many tools available, which ones are the most useful to me? To help answer these and other common questions about using AI during the sales cycle, we surveyed B2B sellers who were early adopters to get their insight and advice about how to use gen A