Mon.Mar 31, 2025

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Vertex Cell Therapy Misses in the Clinic, But It Has Other Shots on the Type 1 Diabetes Goal

MedCity News

Vertex Pharmaceuticals is stopping development of VX-264, an experimental cell therapy/medical device treatment for type 1 diabetes, after an early look at Phase 1/2 data fell short of efficacy goals. This program came from a $950 million acquisition in 2019 that marked Vertexs entry into type 1 diabetes. The post Vertex Cell Therapy Misses in the Clinic, But It Has Other Shots on the Type 1 Diabetes Goal appeared first on MedCity News.

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In the obesity triple-agonist blockbuster race, a familiar battle looms: Novo vs. Lilly

PharmaVoice

The two market leaders are targeting new obesity alternatives in their pipelines with an eye toward a triple threat.

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How Real-World Data Can Support Label Extension And Safer Use Of Novel Therapies

MedCity News

Engaging in data sharing, observational cohort research, and deeper analysis of available data to yield further insights can drive improved results for patients, making label and cohort extension faster and more robust. The post How Real-World Data Can Support Label Extension And Safer Use Of Novel Therapies appeared first on MedCity News.

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Pharmaceutical Marketing in 2025: Trends, Tech, and Targeting That Matter Most

Pharma Marketing Network

Introduction Pharmaceutical marketing is entering a new era in 2025, driven by rapid advancements in technology, evolving patient expectations, and tighter compliance demands. As industry leaders adapt to digital-first communication and omnichannel engagement, the need for smart, scalable, and strategic marketing tactics is more urgent than ever. Whether you’re launching a new branded drug or optimizing an established portfolio, staying ahead of the curve in pharmaceutical marketing has be

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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America’s Aging Crossroads: Will We Rise to the Challenge or Fall Behind?

MedCity News

This is not just about todays older adults its about the next 50 years. If we design a smarter, more sustainable system now, we will all benefit when our time comes. The post Americas Aging Crossroads:Will We Rise to the Challenge or Fall Behind? appeared first on MedCity News.

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Talkspace Introduces AI-Powered Personalized Podcasts

MedCity News

Talkspace introduced Talkcast on Monday, an AI-powered feature that allows therapists to generate personalized podcast episodes for clients. The post Talkspace Introduces AI-Powered Personalized Podcasts appeared first on MedCity News.

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Harnessing the power of AI to detect ATTR-CM

PharmaVoice

From accelerating drug discovery to improving disease detection, AI is transforming the way we understand and manage health.

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Lilly to appeal after CHMP rejects Alzheimer's drug Kisunla

pharmaphorum

The CHMP has advised against EU approval of Eli Lilly's Alzheimer's drug Kisunla, potentially handing an advantage to Eisai/Biogen's rival drug

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Google-backed Isomorphic Labs raises $600m to advance AI drug discovery

Pharmaceutical Technology

The funding is set to accelerate the development of Isomorphics AI drug design engine and advance clinical programmes.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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ACC25: Ozempic shows its value in PAD

pharmaphorum

Novo Nordisk's Ozempic has been shown to improve walking distance in people with diabetes and peripheral artery disease in the STRIDE trial

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mRNA Vaccine Candidate for Chlamydia Receives FDA Grants Fast Track Designation

Pharmacy Times

A phase 1/2 clinical trial will provide crucial data on the vaccine's tolerability and pave the way for future development and potential widespread use.

FDA 61
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Industry alarm as FDA's CBER head Peter Marks resigns

pharmaphorum

Industry organisations are alarmed by the resignation of senior FDA official Peter Marks, citing "misinformation and lies" by HHS Secretary Kennedy

FDA 76
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Saving shelved ultra-rare therapies through unorthodox funding

Pharmaceutical Technology

Non-profit organisations provide an alternative to rescue stalled orphan drugs for biotechs struggling against a lethargic investment climate.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Alphabet's Isomorphic raises $600m for AI drug discovery

pharmaphorum

Isomorphic Labs has raised a whopping $600 million to refine its artificial intelligence-powered drug discovery engine and advance its pipeline.

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Beyond the Prescription: Pharma's Role in Digital Health Conversations

PharmExec

Join us for an insightful conversation with Jennifer Harakal, Head of Regulatory Affairs at Canopy Life Sciences, as we unpack the evolving intersection of social media and healthcare decisions. Discover how pharmaceutical companies can navigate regulatory challenges while meaningfully engaging with consumers in digital spaces. Jennifer shares expert strategies for responsible marketing, working with influencers, and creating educational content that bridges the gap between patients and healthca

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ACC 2025: Imbria’s ninerafaxstat data shows potential for cardiometabolic HFpEF

Pharmaceutical Technology

Based on the Phase II data, Imbria Pharmaceuticals inerafaxstat could complement existing treatments rather than replace them.

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Beyond the Prescription: The Role Pharma Plays in Digital Health Conversations

PharmExec

As social media continues to influence healthcare communication, it presents both challenges and opportunities for the pharmaceutical industry. In this interview, Jennifer Harakal of Canopy Life Sciences discusses balancing compliance with effective digital engagement to build trust and facilitate meaningful healthcare conversations.

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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

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Hubs East 2025: Balancing Technology, Personalization, and Human Connection in Patient Support

Pharmaceutical Commerce

Jen Butler, chief commercial officer, Pleio, discusses the importance of balancing technology and personalization in patient support.

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Generative AI and Digital Workers: Accelerating Innovation in the Pharma Industry

PharmExec

OncLive serves as the connection to oncology, including groundbreaking cancer news and interviews with top oncologists in multimedia formats.

Pharma 52
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Embarking on the CAR-T Journey

Pharmaceutical Commerce

Renier Brentjens, MD, PhD outlines the evolution of the space, while offering ways to boost patient access to these treatments.

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FDA Approves AstraZeneca’s Imfinzi for Muscle-Invasive Bladder Cancer

PharmExec

OncLive serves as the connection to oncology, including groundbreaking cancer news and interviews with top oncologists in multimedia formats.

FDA 52
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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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Industry Outlook 2025: Business Viability and Global Collaboration

PharmaTech

Pharmaceutical Technology spoke with Alexander Seyf, CEO and co-founder of Autolomous, about which trends from 2024 he expects to impact the bio/pharmaceutical industry in 2025.

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FDA Approves Sanofi’s Qfitlia for Prophylaxis in Patients with Hemophilia A or B

PharmExec

Qfitlia is the first FDA-approved antithrombin-lowering therapy indicated for routine prophylaxis to prevent or reduce bleeding episodes in patients over 12 years of age with hemophilia A or B.

FDA 52
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FDA CBER Director Peter Marks Resigns

PharmaTech

Marks called out an assault on truth and science in his resignation letter, which has sent the bio/pharmaceutical industry reeling.

FDA 52
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Ukraine ramps up cost-containment measures to “stabilise” retail drug market

Pharmaceutical Technology

The Ukrainian government has instigated rapid cost-cutting measures across the drug retail sector, triggered by reports of overpricing.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Silo Syndrome: Overcoming the Mentality that Holds Companies Back

ALULA

Explore key strategies to overcome the silo mentality in organizations. Learn how to build trust, promote collaboration, and set shared goals within senior leadership teams to break down silos and drive performance and engagement.

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Cell and gene therapy collections: The need for consistency

Pharmaceutical Technology

For cell and gene therapy, a consistent supply of quality starting material is vital that is maintained throughout the treatment life cycle.

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Industry Outlook 2025: Large Language Models

PharmaTech

Pharmaceutical Technology spoke with Will Gordon, senior vice president of Product Management, ArisGlobal, about the impact of artificial intelligence and machine learning on the bio/pharmaceutical industry.