Sun.Mar 16, 2025

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Do Paid Social Media Campaigns work?

Pharma Marketing Network

Table of Contents Understanding Paid Social Media Campaigns in Pharma Marketing Key Benefits of Paid Social Media Advertising for Pharma Brands Best Practices for Optimizing Paid Social Media Campaigns Measuring Success: How to Track ROI and Engagement Understanding Paid Social Media Campaigns in Pharma Marketing Pharmaceutical marketing has evolved significantly with the rise of paid social media campaigns , enabling brands to reach healthcare professionals (HCPs), patients, and caregivers in w

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Concern as measles cases doubled in Europe last year

pharmaphorum

A sharp rise in measles cases in 2024 in Europe has led to widespread calls for a concerted effort to ramp up vaccination rates

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Cost-Per-Click to Target HCPs

Pharma Marketing Network

Table of Contents Understanding Cost-Per-Click in Pharma Marketing Why CPC Is Effective for Targeting Healthcare Professionals Optimizing CPC Strategies for Maximum Engagement Measuring Success and Avoiding Common Pitfalls Understanding Cost-Per-Click in Pharma Marketing Digital advertising has revolutionized pharmaceutical marketing, allowing brands to directly reach healthcare professionals (HCPs) through targeted online campaigns.

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AbbVie builds the case for ovarian cancer drug Elahere

pharmaphorum

AbbVie builds the case for ovarian cancer drug Elahere Phil.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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Patients With Myelofibrosis and Anemia Treated With Ruxolitinib Have Higher Health Care Resource Utilization, Clinical Burdens

Pharmacy Times

Treatment with ruxolitinib in patients with myelofibrosis and anemia was associated with more inpatient medical center and emergency department visits while increasing health care-related financial burdens compared with nonanemic patients.

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From Infusion Center Operations to Rounds: The Oncology Pharmacist’s Role at USC Norris Comprehensive Cancer Center

Pharmacy Times

David S. Bateshansky, PharmD, BCOP, discusses his role as an oncology pharmacist at USC Norris Comprehensive Cancer Center, noting the evolving recognition of pharmacists' contributions on cancer care teams.

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How Are Telehealth CEOs Reacting to Congress’ Latest Spending Legislation?

MedCity News

Congress passed a continuing resolution last week that extended expiring Medicare telehealth flexibilities through the next six months. Telehealth CEOs view the passing of the resolution as a short-term win, but they think there is still more work to do to ensure Americans have permanent access to virtual care services in the future. The post How Are Telehealth CEOs Reacting to Congress Latest Spending Legislation?

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Cautious Pessimism – What Isn’t Being Talked About, And What It Means For Healthcare

MedCity News

The lessons learned and shared by some of the industrys leaders are exciting, and some clear opportunities are developing. But under the surface, this year, there is something else, and Im not sure its getting enough attention: anxiety. The post Cautious Pessimism What Isnt Being Talked About, And What It Means For Healthcare appeared first on MedCity News.

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Labcorp Is Buying BioReference Health’s Cancer Testing Business for $192M

MedCity News

Labcorps latest acquisition brings the oncology testing business of BioReference Health. Opko Health, BioReferences parent, has been cutting costs to return to profitability. The post Labcorp Is Buying BioReference Healths Cancer Testing Business for $192M appeared first on MedCity News.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.