Thu.Dec 28, 2023

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Medicaid Spending on Prescriptions Has Risen Despite Lower Utilization

MedCity News

A new KFF report analyzed recent trends in Medicaid outpatient prescription drug utilization and spending. It discovered that although there’s been lower utilization of prescription drugs in recent years, Medicaid spending on prescription drugs has increased.

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Cytokinetics rockets on positive heart drug trial

pharmaphorum

Cytokinetics rises on report that its aficamten drug improved symptoms in people with rare disease obstructive hypertrophic cardiomyopathy

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5 Most Notable Hospital M&A Deals in 2023

MedCity News

Health systems have made dozens of M&A deals this year, as many are seeking out partnerships to grow and protect their long-term financial sustainability. Here is a rundown of five newsworthy deals announced in 2023.

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BMS bags UK advanced melanoma win for Opdualag

Pharmaceutical Technology

The MHRA gave Bristol Myers Squibb’s Opdualag marketing authorisation for advanced melanoma as part of Project Orbis.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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FDA Issues Alert to Mitigate Risks to a Widely Used Allergy, Nausea Drug

MedCity News

The FDA said promethazine hydrochloride, a generic drug used to manage allergies and motion sickness, should be administered by intramuscular injection. Intravenous injection can cause chemical irritation and tissue damage, an FDA alert states.

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J&J jumps on ADC train, signs $1.7bn licensing deal with LegoChem

Pharmaceutical Technology

J&J has acquired a global license for South Korean LegoChem’s ADC for $100m upfront along with milestone-based payments and tiered royalties.

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Leveraging innate cell engagers for lymphoma treatment

European Pharmaceutical Review

In this exclusive interview, Andreas Harstrick, the Chief Medical Officer of Affimed unveils the potential of innate cell engagers for treating lymphoma. As well as presenting recent findings from the pivotal AFM13-104 study, Andreas also reflects on the challenges encountered and conquered in developing Affimed’s innate cell engager, Acimtamig, which targets CD30 on lymphoma cells and CD16A on NK cells.

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Körber and Franz Ziel Tighten Ties

PharmaTech

Is increasing molecular diversity pushing manufacturing ecosystem consolidation toward turnkey solutions?

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2024 Video Marketing Trends in Healthcare

LEVO Health

As we look toward 2024, video marketing is set to become a critical component of a comprehensive marketing strategy. Therefore, healthcare marketers seeking to stay ahead of the curve must keep their fingers on the pulse of emerging video marketing trends. By understanding the transformations in this medium, you can craft cutting-edge strategies to engage your target audience, improve the customer experience, and foster ongoing relationships.

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Empowering Careers: The Impact of Healthcare Career Coaching Services

Rep-Lite

Regardless of the industry, career coaching serves as a valuable resource, supporting individuals in navigating their career paths, maximizing their potential, and achieving their professional aspirations. It helps individuals gain clarity about their career aspirations, strengths, and goals. Coaches assist in defining clear objectives and developing a roadmap to achieve them.

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From Diagnosis to Delivery: How AI is Revolutionizing the Patient Experience

Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.

The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven

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Top 5 Conference Coverage Videos of 2023

Pharmaceutical Commerce

Over the past year, Pharma Commerce’s digital coverage featured a variety of subject matters, ranging from how to calculate 340B prices, to the future of pharmacy.

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The Top 5 DE&I Stories in 2023

PharmExec

As companies continued to expand their DE&I efforts, Pharm Exec was there to cover it in 2023.

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Tome brings $213 Million to the Programmable Genome Editing Party

PharmaTech

Tome Bioscience is facilitating the transition in biology from the editing phase to the cut-and-paste phase.

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Elpiscience and Astellas partner for new macrophage engagers

Pharmaceutical Technology

Elpiscience Biopharma has signed an agreement with Astellas Pharma for two new bispecific macrophage engagers for cancer.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Healthcare Data Integration Strategies for Physician Liaisons

Clarify Health

Increasing patient retention, decreasing leakage, boosting exposure, improving provider and patient satisfaction, and growing revenue opportunities. These are just some of the benefits of a successful physician liaison strategy. In today’s increasingly competitive healthcare landscape, physician liaisons play a critical role in fostering and facilitating communication and collaboration between healthcare organizations and physicians.

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Top 5 Pharmacy Focus Podcasts of 2023

Pharmacy Times

From newsworthy moments to groundbreaking research, these were the most listened-to podcasts on Pharmacy Focus in 2023.

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Top 5 Pharmacy Times Videos of 2023

Pharmacy Times

From newsworthy moments to groundbreaking research, these were the most watched videos on Pharmacy Focus in 2023.

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Top 5 Pharmacy Times Coronavirus Articles of 2023

Pharmacy Times

From newsworthy moments to groundbreaking research, these were the most-read coronavirus-related articles on Pharmacy Times in 2023.

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Optimizing Clinical Supply Strategy: Navigating Challenges & Finding Your Ideal Model