MedCity News
APRIL 10, 2025
Alzheon hoped testing its drug in a genetically defined subgroup of Alzheimers disease patients would succeed, overcoming earlier clinical trial failures. Instead, preliminary results show the pill failed to outdistance a placebo. The post Alzheons Precision Medicine Approach to Resurrect an Alzheimers Drug Fails Pivotal Study appeared first on MedCity News.
Evolve Your Success
APRIL 10, 2025
In this episode, we sit down with Sara Schweitzer , a passionate recruiter in Stryker’s spine division, whose journey into medical sales and recruiting is anything but ordinary. Sara opens up about her transition from the pharmaceutical world at AbbViewhere, during the pandemic, her work felt more like moving boxes than impacting livesto finding real purpose in helping others land life-changing careers in med tech.
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MedCity News
APRIL 10, 2025
Changing any status quo is challenging, but maintaining the status quo of low patient literacy in healthcare is costly and detrimental to both patients and healthcare organizations. Investing in patient literacy is therefore investing in healthcare itself. The post Oncology Nurses Are Key to Patient Literacy But They Need Support appeared first on MedCity News.
European Pharmaceutical Review
APRIL 10, 2025
There is worldwide concern around the use of PFAS. In the EU, a joint PFAS Restriction Proposal under REACH was submitted, aiming for a full ban by 2028/2030. This poses a significant challenge for pharmaceutical manufacturers, not least because of the technical challenges related to operations, supply chain and the environment. This article explores the potential impact of the proposal and considers how manufacturers can ensure the safety and reliability of their products.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
MedCity News
APRIL 10, 2025
Were stepping into a moment that will undoubtedly redefine care delivery across the medical landscape its one we cant afford to fumble. The post Healthcares Next Chapter: Agentic AI Meets Human-Centric Innovation appeared first on MedCity News.
Pharma Rep Focus brings together the best content for pharma rep professionals from the widest variety of industry thought leaders.
MedCity News
APRIL 10, 2025
The state of Tennessee has selected Carrum Health as its Centers of Excellence solution, giving employees covered by the state health plan access to its specialty care services. The post Tennessee Taps Carrum Health for Centers of Excellence Network appeared first on MedCity News.
Pharma Marketing Network
APRIL 10, 2025
What if the next patient who needs your medication is already searching onlineand youre not there? In today’s competitive healthcare landscape, PPC campaigns (Pay-Per-Click advertising) have emerged as a critical lever for pharma marketers aiming to deliver timely, targeted, and measurable impact. Gone are the days when print ads and in-person detailing alone could carry a brand.
PharmaTimes
APRIL 10, 2025
The model could lead to more targeted treatments for the disease
pharmaphorum
APRIL 10, 2025
HHS has said it plans to appeal a permanent injunction on big cuts to indirect funding for medical research awarded by the NIH.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
PharmaTimes
APRIL 10, 2025
Johnson & Johnsons Balversa was found to extend the lives of urothelial cancer patients with a genetic alteration
pharmaphorum
APRIL 10, 2025
The first targeted drug for a common form of bladder cancer that can be taken at home.
Pharmaceutical Commerce
APRIL 10, 2025
A look at the prevailing factors impacting treatment access in 2025.
pharmaphorum
APRIL 10, 2025
The first biosimilars of AstraZeneca/Alexion's blockbuster complement C5 inhibitor Soliris have been launched in the US at a discount to the brand
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
PharmaTech
APRIL 10, 2025
Pharmaceutical Technology Group spoke with Erik Wiklund, CEO of Circio, about the impact of the post-COVID-19 world on the pharmaceutical industry and how that has shifted the talent pool.
Pharmaceutical Commerce
APRIL 10, 2025
Steffen Lang, president, operations, executive committee member, Novartis, shares strategic insights on how pharma supply chain leaders can elevate operations to drive innovation, growth, and patient impact.
PharmaTech
APRIL 10, 2025
The PharmTech Group interviewed Edwin Stone, CEO of Cellular Origins, about the bio/pharmaceutical trends from 2024 that continue to impact the industry in 2025.
Pharmaceutical Commerce
APRIL 10, 2025
The latest news for pharma industry insiders.
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
pharmaphorum
APRIL 10, 2025
A new AI-powered solution from EVERSANA aims to take the pain out of medical, legal and regulatory (MLR) reviews
Pharma Marketing Network
APRIL 10, 2025
What makes a pharma brand stand out in todays noisy, regulated digital space? Its not just about having a website or running banner ads. Its about building a connected, compliant, and patient-centric experience across all touchpoints. For pharmaceutical marketing executives, embedding the right digital marketing strategies into annual plans is no longer optionalits a strategic necessity.
pharmaphorum
APRIL 10, 2025
Sun Pharma successfully removed an injunction on the launch of its Leqselvi for alopecia areata, a common form of hair loss, in the US.
ALULA
APRIL 10, 2025
Discover the crucial difference between Formula 1 drivers and business leaders: their approach to feedback. Learn how timely and effective feedback can drive success in both racing and leadership.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
PharmaTech
APRIL 10, 2025
Even with, or perhaps because of, the rapidity with which changes in United States policy are developing, many in the bio/pharmaceutical industry are taking a longer view.
PharmExec
APRIL 10, 2025
Financing of Merida Biosciences was backed by Bain Capital Life Sciences, BVF Partners and Third Rock Ventures, with participation from multiple other investors.
Pharmaceutical Technology
APRIL 10, 2025
The biotech has launched a strategic review to consider options, including a possible sale, following shareholder pressure.
Pharmaceutical Commerce
APRIL 10, 2025
In the third part of her video interview with Pharma Commerce Editor Nicholas Saraceno, Kimberly Westrich, chief strategy officer at the National Pharmaceutical Council, details the aspect of her presentation that she would have wanted to dive further into.
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Pharmaceutical Technology
APRIL 10, 2025
Cingulate has announced the receipt of a $3m grant from a private foundation for CTx-2103, an anxiety treatment.
PharmExec
APRIL 10, 2025
OncLive serves as the connection to oncology, including groundbreaking cancer news and interviews with top oncologists in multimedia formats.
Pharmaceutical Technology
APRIL 10, 2025
APHA executive director Dr Georges C Benjamin has called for HHS secretary Robert F Kennedy, Jr (RFK Jr) to "resign or be fired"
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