Identifying and selecting key distributors for Medtech suppliers (part2)
Cesare Ferrari
NOVEMBER 9, 2024
This is the second part of the two-post series on selecting and categorizing key customers. In the first post , I covered why it is important to classify your accounts and which criteria you can use to differentiate them. Today goal is categorizing key customers and build a two-by-two matrix to visualize the different types of customers. If you’ve had difficulty identifying and selecting your key distributors, this follow up guide is what you need.
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