Top 10 Feature Articles of 2024
PharmaTech
DECEMBER 31, 2024
The PharmTech Group editors present our most popular technical articles from 2024.
Tue.Dec 31, 2024
98 
Pfizer Ends Sangamo Alliance With Gene Therapy for Hemophilia on Cusp of FDA Filing
MedCity News
DECEMBER 31, 2024
Pfizer is walking away from partner Sangamo Therapeutics ahead of expected regulatory submissions for the hemophilia A gene therapy they co-developed. Cash-strapped Sangamo said it is now looking for a new partner for the program. The post Pfizer Ends Sangamo Alliance With Gene Therapy for Hemophilia on Cusp of FDA Filing appeared first on MedCity News.
Pfizer ducks out of Sangamo haemophilia A alliance
pharmaphorum
DECEMBER 31, 2024
Sangamo is 'surprised and disappointed' by Pfizer's decision to return rights to its gene therapy for haemophilia A after positive phase 3 results
Healthcare IT in 2025: Triage for the Age of AI
MedCity News
DECEMBER 31, 2024
Amid the chaos and confusion of healthcare IT in our age of AI, a triage concept may be the best guide for organizations fighting to stray strong and capable in 2025 and beyond. The post Healthcare IT in 2025: Triage for the Age of AI appeared first on MedCity News.
Enterprise ABM Marketing Tools: A Marketer's Guide
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Mastering Pharmaceutical Marketing: Strategies to Drive Success in the Pharma Industry
Pharma Marketing Network
DECEMBER 31, 2024
Table of Contents Sr# Headings 1 Introduction: The Pharma Marketing Challenge 2 Building a Winning Pharma Marketing Strategy 3 The Role of Branded Drug Campaigns 4 Innovating for Future Success Introduction: The Pharma Marketing Challenge Marketing pharmaceuticals is no small feat. In an industry where lives are at stake, creating compelling, compliant, and effective campaigns can feel like walking a tightrope.
New data could widen use of Novartis' SMA therapy Zolgensma
pharmaphorum
DECEMBER 31, 2024
Phase 3 results with an intrathecal version of Novartis spinal muscular atrophy (SMA) gene therapy could make older children eligible for treatment.
Sign up to get articles personalized to your interests!
Pharma Rep Focus brings together the best content for pharma rep professionals from the widest variety of industry thought leaders.
More Trending
Quantified’s Best Sales Effectiveness Resources of 2024
Quantified
DECEMBER 31, 2024
The metrics don’t lie: AI-powered role play is transforming sales training by helping teams, both in pharma and other industries, scale their impact. As we plan to change lives and career trajectories with our training in 2025, let’s explore the sales effectiveness resources that resonated most with commercial teams looking to drive measurable performance gains.
Reimagining Established Drugs Medicines Could Lead to Potential New Applications
Pharmacy Times
DECEMBER 31, 2024
The potential treatments include ivermectin, methylene blue, glucagon-like peptide-1 receptor agonists, and low-dose naltrexone.
Sangamo’s stock sinks 50% as Pfizer halts haemophilia A gene therapy partnership
Pharmaceutical Technology
DECEMBER 31, 2024
Sangamo said it plans to explore all options to commercialise the asset, including seeking a potential new collaboration partner.
Advancing Lung Cancer Treatment With Bispecific Antibodies: A Review of Amivantamab and Tarlatamab
Pharmacy Times
DECEMBER 31, 2024
Bispecific antibodies amivantamab and tarlatamab hold promise for patients.
AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work
Advertisement
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Leveraging Technology and Data for Personalized Fertility Treatment
PharmExec
DECEMBER 31, 2024
In this part of his Pharmaceutical Executive video interview, Dr. Lawrence B. Werlin, MD, FACOG of HRC Fertility (@md.lawrence.werlin on TikTok), talks about advancements in technology and data analysis that could lead to more personalized fertility treatments.
Top 3 Examples of Conference Coverage This Year
Pharmaceutical Commerce
DECEMBER 31, 2024
Pharma Commerce was on the road extensively throughout 2024, and plenty of insight was gathered along the way.
2024’s Biggest Marketing Stories
PharmExec
DECEMBER 31, 2024
OncLive serves as the connection to oncology, including groundbreaking cancer news and interviews with top oncologists in multimedia formats.
ASH 2024: Zanubrutinib Monotherapy, With Obinutuzimab Demonstrates Durable Efficacy and Safety in CLL/SLL
Pharmacy Times
DECEMBER 31, 2024
Constantine Tam, MD, discusses zanubrutinib's efficacy in CLL/SLL, emphasizing its durability, high response rates, safety considerations, and evolving therapeutic potential in combination with other agents.
4 AI Hacks to Make Sales Teams More Efficient
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
Winning Healthcare Marketing Strategy: Proven Tactics for Success
Pharma Marketing Network
DECEMBER 31, 2024
Table of Contents Sr# Headings 1 Introduction: The Need for Strategy in Healthcare Marketing 2 Crafting a Patient-Centered Marketing Approach 3 Leveraging Digital Tools for Success 4 Future-Proofing Your Healthcare Marketing Strategy Introduction: The Need for Strategy in Healthcare Marketing Building an effective healthcare marketing strategy can feel like solving a complex puzzle.
The Evolving Landscape of Medicaid and CHIP: Implications for Children’s Oral Health
MedCity News
DECEMBER 31, 2024
Medicaid and CHIP facilitate necessary access to oral health services, which helps to bridge the gap in dental care for children from low- and moderate-income families. By providing coverage, it ensures that socioeconomic status does not hinder a childs ability to receive necessary dental services. The post The Evolving Landscape of Medicaid and CHIP: Implications for Childrens Oral Health appeared first on MedCity News.
The Future of Healthcare Networking: How MD Select is Leading the Way
Scott’s Directories
DECEMBER 31, 2024
The healthcare industry is rapidly evolving, and networking within it is no exception. As the demand for quick access to reliable medical information grows, the need for advanced tools becomes more pressing. MD Select is revolutionizing how healthcare professionals connect, providing a comprehensive healthcare directory that addresses modern networking challenges.
Let's personalize your content