MedCity News
NOVEMBER 24, 2024
One of the most important things providers can do on the journey toward consumer-driven care is to check their paternalism at the door, said Nworah Ayogu, head of healthcare impact at Thrive Capital. The post These 3 Mindset Shifts Will Help Providers Deliver Consumer-Driven Care, Investor Says appeared first on MedCity News.
Pharma Marketing Network
NOVEMBER 24, 2024
Table of Contents Sr# Headings 1 Introduction: Why Healthcare Marketing Matters 2 Understanding the Pharma Market Landscape 3 Targeting Healthcare Professionals (HCPs) 4 The Power of Patient-Centric Marketing 5 Digital Marketing: A Game-Changer for Pharma 6 Leveraging AI in Healthcare Marketing 7 Crafting Compelling Content Strategies 8 Navigating Regulatory Compliance 9 Harnessing Data Analytics for Better Campaigns 10 Influencer Marketing in the Healthcare Space 11 Why Social Media is Vital fo
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MedCity News
NOVEMBER 24, 2024
Synapticure’s Series A round was led by B Capital and included participation from CommonSpirit Health, CVS Health Ventures and RA Capital. The post Synapticure Secures $25M To Scale Virtual Care for Neurodegenerative Diseases appeared first on MedCity News.
MedCity News
NOVEMBER 24, 2024
While AI has the potential to streamline processes, its current use in the revenue cycle is resulting in more claim denials, payment delays, and a greater need for appeals, particularly because payers often use AI to retroactively review medical necessity determinations. The post How Payers are Using AI to Deny Claims and Dent Provider Revenue appeared first on MedCity News.
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MedCity News
NOVEMBER 24, 2024
A committed, resilient future workforce starts by understanding the difference between an environment that sustains staff and one that actively invests in long-term engagement. The post Addressing Healthcare’s Retention Crisis by Understanding Gen Z appeared first on MedCity News.
MedCity News
NOVEMBER 24, 2024
Halozyme views its drug delivery technology for biologic medicines as complementary to Evotec’s biologic drug manufacturing capabilities. But according to Halozyme, Evotec was unwilling to engage in any merger discussions. The post Halozyme Pulls €2B Acquisition Bid as Evotec Commits to Standalone Strategy appeared first on MedCity News.
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