Mon.Dec 23, 2024

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Fierce Pharma - Untitled Article

Fierce Pharma

The company already moved to cut its entire commercial sales force following several FDA setbacks in its efforts to introduce sotagliflozin in diabetes.

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Healthcare Marketing: Key Trends Shaping 2025

MedCity News

From a marketing perspective, there are three significant trends to watch in 2025 strategic brand partnerships, AI-driven healthcare information delivery, and the fundamental shift in social media engagement paradigms. The post Healthcare Marketing: Key Trends Shaping 2025 appeared first on MedCity News.

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Fierce Pharma - Untitled Article

Fierce Pharma

The FDA has approved Vertexs Alyftrek, a once-daily triple combination for the treatment of cystic fibrosis. But analysts have different views on how the switch from Vertex's twice-daily Trikafta will play out.

FDA 179
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Healthcare Leaders Slam Exclusion of Key Healthcare Provisions in Spending Package

MedCity News

Several healthcare provisions, including drug reforms, were left out of the government funding bill, angering some healthcare leaders. The post Healthcare Leaders Slam Exclusion of Key Healthcare Provisions in Spending Package appeared first on MedCity News.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Fierce Pharma - Untitled Article

Fierce Pharma

The FDA approved Novo Nordisk's tissue factor pathway inhibitor (TFPI) antagonist concizumab as a once-a-day treatment to prevent or curb the frequency of bleeding episodes in patients ages 12 and older who have hemophilia A or B with inhibitors. The green light follows a rejection in 2023 and a trial pause over safety concerns several years before that.

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The 2025 Pharma Toolkit for Virtual Medical Education

Impetus Digital

Pharma-exclusive Webinar: The 2025 Pharma Toolkit for Virtual Medical Education About the webinar Step into the future of medical education with our exclusive webinar series from February 25-26, designed specifically for Pharma leaders. This transformative series will showcase the 2025 Pharma Toolkit for Virtual Medical Education, revealing groundbreaking virtual tools and strategies set to revolutionize how we engage and educate HCPs, patients, and teams.

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Bristol Myers Squibb’s Sotyktu Meets Goals in Two Pivotal Psoriatic Arthritis Studies

MedCity News

Sotyktu, which became the first TYK2 inhibitor to reach the market after its 2022 FDA approval in plaque psoriasis, now has positive data from two pivotal tests in psoriatic arthritis. Bristol Myers Squibb is trying to add new indications for the drug and stay ahead of competitors including Takeda Pharmaceutical. The post Bristol Myers Squibbs Sotyktu Meets Goals in Two Pivotal Psoriatic Arthritis Studies appeared first on MedCity News.

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Fierce Pharma - Untitled Article

Fierce Pharma

Bristol Myers Squibb has reported positive results for two phase 3 trials of Sotyktu in adult patients who have psoriatic arthritis. Without revealing figures, BMS said that the POETYK PsA-1 and POETYK PsA-2 studies achieved their respective primary endpoints, as a significantly greater proportion of patients on Sotyktu achieved at least a 20 percent improvement in symptoms compared to those on placebo at Week 16.

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FDA approves Lilly’s obesity med Zepbound to treat obstructive sleep apnoea

Pharmaceutical Technology

Lillys Zepbound has become the first prescription medicine approved to treat adults with moderate to severe obstructive sleep apnoea (OSA) and obesity.

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5.6 Million Patients’ Data Stolen During Ascension’s Ransomware Attack Earlier This Year

MedCity News

Ascensions May cyberattack compromised 5.6 million patients personal and health information, including Social Security numbers, credit card numbers and addresses. However, there is no evidence that any data was stolen from Acensions EHR or other clinical systems, the health system said. The post 5.6 Million Patients’ Data Stolen During Ascensions Ransomware Attack Earlier This Year appeared first on MedCity News.

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From Diagnosis to Delivery: How AI is Revolutionizing the Patient Experience

Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.

The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven

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Pfizer’s colorectal cancer combo therapy gains accelerated approval from FDA

Pharmaceutical Technology

Pfizer has gained accelerated approval from the US FDA for BRAFTOVI in conjunction with cetuximab and mFOLFOX6 for treating mCRC.

FDA 64
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Nanoparticle drug delivery innovation could enhance drug development

European Pharmaceutical Review

Researchers in Australia have created an innovative drug delivery system that utilises a metalbiomolecule network (MBN) comprising of non-toxic metal ions together with phosphonate biomolecules, eg, DNA. As the MBN nanoparticles do not require complicated drug carriers and the materials are bio-compatible, the system has potential to boost successful drug development, according to first author Dr Wanjun Xu.

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Eli Lilly’s UK life sciences investment ‘a pivotal moment’, says analyst

Pharmaceutical Technology

GlobalData analysis sees Lilly's investment in UK life sciences as an opportunity to drive economic growth whilst improving public health.

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Trade & Channel Strategies 2024: Navigating Industry Challenges

Pharmaceutical Commerce

Jon Hamrick, partner, Curatio Scientia Advisors, discusses upcoming industry challenges at this year's Trade & Channel Strategies Conference in Philadelphia.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Vertex secures two FDA wins for cystic fibrosis, both with boxed warnings

Pharmaceutical Technology

Vertex has won two cystic fibrosis approvals from the FDA, but the agency included high-level safety warnings.

FDA 59
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FDA Approves Ionis Pharmaceuticals’ Tryngolza for Familial Chylomicronemia Syndrome

PharmExec

Approval was based on positive results from the Phase III balance study, where Tryngolza demonstrated a notable placebo-adjusted triglyceride reduction at 12 months.

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Investors optimistic about continued biotech and medtech IPO resurgence in 2025

Pharmaceutical Technology

Though still below boom levels seen a few years ago, 2024 compares favourably to 2023, and signs suggest that growth will continue into 2025.

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FDA Grants Accelerated Approval to Pfizer’s Braftovi Combination for Metastatic Colorectal Cancer

PharmExec

OncLive serves as the connection to oncology, including groundbreaking cancer news and interviews with top oncologists in multimedia formats.

FDA 52
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Optimizing Clinical Supply Strategy: Navigating Challenges & Finding Your Ideal Model

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SK bioscience and Sanofi expand agreement for pneumococcal conjugate vaccines

Pharmaceutical Technology

SK bioscience and Sanofi have expanded their agreement to jointly develop pneumococcal conjugate vaccines (PCVs).

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Endo Recalls Adrenalin Chloride Solution

PharmaTech

The company is voluntarily recalling all lots of Adrenalin Chloride Solution (EPINEPHrine nasal solution, USP) 30 mg/30 mL (1 mg/mL) 30 mL vials due to misleading labeling and its status as an unapproved drug.

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Forecasting the 2025 Healthcare Logistics Space

Pharmaceutical Commerce

How will supply chains in the space continue to develop?

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The Evolution of Cell & Gene Therapy: Development and Manufacturing Insights and the Role of CDMOs

PharmaTech

David McErlane, Group President of Biologics, Catalent, reacts to trends in cell and gene therapy development and manufacturing and comments on Catalent's ESG strategy to support people, the environment, and communities.

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Increase Revenue With Better, Faster Sales Onboarding

Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.

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Pharma Pulse 12/23/24: Impact of DEA Telehealth Extensions, Big Jump in US Healthcare Spending & more

Pharmaceutical Commerce

The latest news for pharma industry insiders.

Pharma 52
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From Early Development to Commercialization: Strategies for Successful Cell Therapy Manufacturing

PharmaTech

Dr Rupa Pike, Sr. Director & Global Head Strategic Alliances and Field Scientists for Cell Therapy, Catalent, shares insight on de-risking cell therapy programs using streamlined development and manufacturing platforms.

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How Pharma’s Checks and Balances Can Help Fight Its Public Perception

PharmExec

OncLive serves as the connection to oncology, including groundbreaking cancer news and interviews with top oncologists in multimedia formats.

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Improving Solubility and Bioavailability with Bile Acids

PharmaTech

Pharmaceutical Technology chats with Roger Viney from ICE Pharma about bile acids in detail, including how they are useful in helping to improve drug solubility and absorption.

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European Clinical Supply Planning: Balancing Cost, Flexibility and Time

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How Are Telehealth and Pharma Partnering to Revolutionize Healthcare?

PharmExec

In this part of his Pharmaceutical Executive video interview, Peter Ax, CEO of UpScriptHealth, explores the key factors driving the increasing number of partnerships between telehealth and pharmaceutical/medical device companies.

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ICH Q6(R1): test criteria and specifications

European Pharmaceutical Review

ICH Q6A 1 and ICH Q6B 2 are now 25-years old and urgently in need of revision. 3 Many significant changes have occurred during this time, particularly in development and approval of biological products. At the turn of the century only four to five antibodies were approved, and all based on limited knowledge and understanding. Since then, there have been major advances in this field, including monoclonal antibodies (MAbs), other recombinant proteins, antibody drug conjugates (ADCs) and advanced t

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Pharma Pulse 12/23/24: The Impact of RAIN RFID, Treatment Advances for Alzheimer Disease Provide Hope & more

PharmExec

OncLive serves as the connection to oncology, including groundbreaking cancer news and interviews with top oncologists in multimedia formats.

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FDA Approves First Generic of Liraglutide Injection to Lower Blood Sugar in Patients With Type 2 Diabetes

Pharmacy Times

The approval of the generic to liraglutide injection, currently in shortage, could help increase patient access to the type 2 diabetes treatment.

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Using Generative AI in Sales: Pros, Cons, and Considerations According to Sellers

Are your sellers unsure about using AI in their day-to-day workflows? Or are they eager to try but uncertain where to start? They might be asking: Which tasks are best suited for AI? How will using AI affect my relationship with my customers? With so many tools available, which ones are the most useful to me? To help answer these and other common questions about using AI during the sales cycle, we surveyed B2B sellers who were early adopters to get their insight and advice about how to use gen A