MedCity News
MARCH 27, 2025
Soleno Therapeutics Vykat XR is now FDA approved for treating hyperphagia, or excessive hunger, in patients with Prader-Willi syndrome. The once-daily pill is the first approved therapy for this rare disease, a leading cause of childhood obesity. The post Rare Metabolic Disease That Leads to Childhood Obesity Gets Its First FDA-Approved Drug appeared first on MedCity News.
Pharma Marketing Network
MARCH 27, 2025
Introduction Social media advertising has undergone a major transformation in the pharmaceutical industry over the past decade. What once was a cautious, slow-moving experiment has now become a vital component of modern pharma marketing strategies. The increasing integration of platforms like LinkedIn, X (formerly Twitter), YouTube, and even TikTok has dramatically shifted how pharma brands engage with healthcare professionals (HCPs), patients, and caregivers.
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MedCity News
MARCH 27, 2025
Enhancing the accessibility of trustworthy medicines information and the availability of SRDs while also improving search technologies will ensure HCPs can quickly obtain accurate answers to their specific questions. The post The Challenges Of HCPs Accessing Reliable Online Medicines Informationand What Pharma Companies Can Do To Improve Information Sharing appeared first on MedCity News.
PharmaVoice
MARCH 27, 2025
Along with shrinking the HHS’ workforce further, the reorganization announced Thursday will cut the department from 28 divisions to 15, and close five regional offices.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
MedCity News
MARCH 27, 2025
TrampolineAI launched out of Redesign Health to help health plans with their contact centers. The post Startup Launches To Offer Payers an AI-Powered Contact Center Platform appeared first on MedCity News.
Pharma Rep Focus brings together the best content for pharma rep professionals from the widest variety of industry thought leaders.
MedCity News
MARCH 27, 2025
[Sponsored] The ongoing nursing shortage facilitates high turnover rates since nurses know they wont have difficulties finding new jobs. In order to retain and attract staff, its in a facilitys best interest to understand what nurses want. The post Changes in Nurse Staffing Answer Clinician Demands appeared first on MedCity News.
Pharma Marketing Network
MARCH 27, 2025
The Healthcare Businesswomens Association (HBA) has proudly announced its 2025 class of Rising Star and Luminary honorees! Nominated by the HBAs Corporate Partners, these leaders are not only exceptional contributors within their companies but also powerful advocates for health equity and women’s advancement globally, significantly contributing to the HBAs vision of Creating Women Leaders for Life.
Pharmaceutical Technology
MARCH 27, 2025
GLP-1RAs were the big game changer, boosting average forecast sales and return on investment rates.
pharmaphorum
MARCH 27, 2025
Sanofi is preparing to start human testing of its chlamydia vaccine, now fast-tracked by the FDA, that it hopes will be the first to reach the market.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
PharmaTimes
MARCH 27, 2025
Janssen drug combination extends life expectancy during trial
pharmaphorum
MARCH 27, 2025
Soleno Therapeutics' Vykat XR has become the first FDA-approved treatment for excessive eating in rare disorder Prader-Willi syndrome.
Pharmaceutical Commerce
MARCH 27, 2025
Jen Butler, chief commercial officer, Pleio, discusses the effectiveness of peer-to-patient outreach when starting specialty medications.
pharmaphorum
MARCH 27, 2025
New survival data from MARIPOSA for Johnson & Johnson's Rybrevant/Lazcluze combination in lung cancer could spell trouble for AstraZeneca
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Pharmaceutical Commerce
MARCH 27, 2025
The tool will focus on educational resources by offering both in-person and telehealth support for individuals living in the United States.
pharmaphorum
MARCH 27, 2025
Eyecare giant Alcon has bought a majority stake in cell therapy startup Aurion Biotech, replacing the company's chief executive
Pharmaceutical Commerce
MARCH 27, 2025
In the final part of his video interview with Pharma Commerce Editor Nicholas Saraceno, Brad Stewart, BDOs national life sciences co-leader, details the Biosecure Act, including the ways pharma companies are preparing for it, especially from a compliance standpoint.
pharmaphorum
MARCH 27, 2025
In a xenotransplant milestone, scientists have carried out the first transplant of a genetically modified pig liver into a brain-dead human patient
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
Pharmaceutical Commerce
MARCH 27, 2025
The latest news for pharma industry insiders.
pharmaphorum
MARCH 27, 2025
HHS Secretary Kennedy has said he intends to save $1.
PharmaTech
MARCH 27, 2025
In the latest of a series of warning letters to India-based API manufacturers, FDA issued a warning letter to Aspen for deviations in CGMP in the production of APIs.
Pharmaceutical Technology
MARCH 27, 2025
The US Food and Drug Administration (FDA) will see the biggest cuts, with 19% of jobs in the agency being eliminated.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
PharmaTech
MARCH 27, 2025
With a completed 40 million (US$43 million) investment in Slovenia, Novartis has opened its first specialized viral vector production facility in Europe, following earlier significant investments in R&D that has led to the growth of Slovenias workforce.
Pharmaceutical Technology
MARCH 27, 2025
The drug, named Vykat XR, will be available to patients in the US with Prader-Willi syndrome from April 2025.
PharmExec
MARCH 27, 2025
OncLive serves as the connection to oncology, including groundbreaking cancer news and interviews with top oncologists in multimedia formats.
PharmaTech
MARCH 27, 2025
The Biotechnology Innovation Organizations new membership survey said that 90% of US biotech companies rely on imported components for at least half of their FDA-approved products.
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Pharmaceutical Technology
MARCH 27, 2025
Bioconjugation presents an new frontier for pharmaceutical development, providing an option for improved drug efficacy across modalities.
PharmExec
MARCH 27, 2025
OncLive serves as the connection to oncology, including groundbreaking cancer news and interviews with top oncologists in multimedia formats.
Pharmaceutical Technology
MARCH 27, 2025
Ionis has entered a licence agreement with Sobi in which the latter obtains exclusive rights to commercialise olezarsen.
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