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Understanding Landing Page Optimization in Pharma Marketing

Pharma Marketing Network

The Role of Landing Pages in Pharma Marketing HCP Engagement: Used for medical education, clinical trial recruitment, and drug sample requests. Lead Generation: Captures email sign-ups, webinar registrations, and telehealth inquiries.

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PPC Advertising Strategies for Pharma: Maximizing ROI

Pharma Marketing Network

Lead Generation: Drive patient education sign-ups, HCP event registrations, and drug sample requests. blogs or webinars). Precise Audience Targeting: Reach HCPs by specialty, prescribing behavior, and geolocation. Brand Authority: Position your company as a trusted leader in therapeutic areas.

Pharma 52
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How AI Relationship Intelligence Boosts Medical Sales

Salesforce

Visits to a doctor’s office to hand out drug samples are more limited, as are “lunch and learn” sessions to explain the latest technology to staff. Watch the webinar. watch the webinar. In the healthcare and life sciences industries, those relationships have traditionally developed in person.

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Digital Advertising Campaigns for Pharma: Strategies to Improve HCP and Patient Engagement

Pharma Marketing Network

Short-Form Video Ads Quick, informative clips highlighting new drug mechanisms, clinical trial data, or FDA approvals. Interactive Banner Ads Ads with clickable call-to-actions (CTAs) that lead to drug sample requests, webinars, or downloadable whitepapers.

Pharma 52
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Digital Advertising Campaigns for Pharma: Strategies to Improve HCP and Patient Engagement

Pharma Marketing Network

Short-Form Video Ads Quick, informative clips highlighting new drug mechanisms, clinical trial data, or FDA approvals. Interactive Banner Ads Ads with clickable call-to-actions (CTAs) that lead to drug sample requests, webinars, or downloadable whitepapers.

Pharma 52