Pharma Marketing Network

MARCH 8, 2025

The Role of Landing Pages in Pharma Marketing HCP Engagement: Used for medical education, clinical trial recruitment, and drug sample requests. Geo-Targeting for Drug Approvals Ensure landing pages are only accessible in regions where the drug is approved (e.g., vs. EU compliance differences).

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Pharma Marketing Network

MARCH 5, 2025

Lead Generation: HCPs looking for drug samples, whitepapers, or medical education can be driven to tailored landing pages. Challenges of Google Ads for Pharma Unlike e-commerce or SaaS brands , pharma advertising on Google faces several restrictions : No direct promotion of prescription drugs without certification.

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Pharma Marketing Network

MARCH 5, 2025

Lead Generation: Drive patient education sign-ups, HCP event registrations, and drug sample requests. A single misstepsuch as targeting the wrong audience or omitting safety disclaimers can lead to regulatory violations and ad disapprovals. Brand Authority: Position your company as a trusted leader in therapeutic areas.

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Pharmaceutical Representative Training

JANUARY 11, 2021

Being able to describe a drug’s mechanism of action (how it works), its efficacy (how effective it is) and its safety profile, are important to providing HCPs with a fair, balanced message. They usually have drug samples which they provide to physicians which they carry in their company car.

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Contrarian Sales Techniques

DECEMBER 4, 2023

Understanding Sample Bags At its core, a sample bag is much more than a mere carrying case; it's a tailored solution specifically designed for the unique needs of pharmaceutical sales representatives. So, what sets a sample bag apart from your run-of-the-mill briefcase or tote?

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