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Marketing to physicians

World of DTC Marketing

Deloitte showed there is a significant trust gap between pharmaceutical companies and people working in healthcare. For example, is the message around weight loss for new diabetes drugs really effective when it comes to compliance? Drug samples are still effective.

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How to Become a Pharmaceutical Sales Representative

Pharmaceutical Representative Training

What is a pharmaceutical sales representative? Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product.

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Understanding Landing Page Optimization in Pharma Marketing

Pharma Marketing Network

But in an industry with strict regulations, high competition, and complex audience needs , landing page optimization for pharmaceutical brands requires a strategic and compliant approach. The Role of Landing Pages in Pharma Marketing HCP Engagement: Used for medical education, clinical trial recruitment, and drug sample requests.

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Kenco, QPharma Collaborate on Improving Supply Chain Challenges

Pharmaceutical Commerce

The partnership revolves around augmenting regulatory compliance, along with drug sampling distribution and compliance.

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Google Ads Management Tips For Pharma Marketing Teams

Pharma Marketing Network

Introduction In the highly regulated world of pharmaceutical marketing , mastering Google Ads management can be a game-changer. Lead Generation: HCPs looking for drug samples, whitepapers, or medical education can be driven to tailored landing pages. However, the landscape isnt simple.

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PPC Advertising Strategies for Pharma: Maximizing ROI

Pharma Marketing Network

Introduction Pharmaceutical marketing has changed. Lead Generation: Drive patient education sign-ups, HCP event registrations, and drug sample requests. Traditional outreach methods are no longer enough to engage healthcare professionals (HCPs) and patients in a digital-first world.

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How AI Relationship Intelligence Boosts Medical Sales

Salesforce

Visits to a doctor’s office to hand out drug samples are more limited, as are “lunch and learn” sessions to explain the latest technology to staff. Medtech and pharmaceutical reps have to find new ways to engage with their customers to create relationships that move deals forward. watch the webinar.