World of DTC Marketing

MAY 13, 2021

Physicians value useful content from pharma that helps them do their jobs and manage care better, such as quality scientific information, patient education and diagnosis tools. Physician burnout is very real, and now, as patients flock back to their doctors, they wonder what happened to their free time. What’s changed?

Physicians 173

Physicians Marketing Drug Sample Pharma 173

Pharma Marketing Network

MARCH 8, 2025

Whether targeting healthcare professionals (HCPs), patients, or caregivers , a poorly optimized page can result in high bounce rates, low conversions, and missed opportunities. The Role of Landing Pages in Pharma Marketing HCP Engagement: Used for medical education, clinical trial recruitment, and drug sample requests.

Marketing 59

Marketing Pharma FDA Leads 59

Pharma Marketing Network

MARCH 5, 2025

With millions of healthcare professionals (HCPs) and patients turning to Google for medical information, paid search ads present a huge opportunity for pharma brands to boost engagement and conversions. Lead Generation: HCPs looking for drug samples, whitepapers, or medical education can be driven to tailored landing pages.

Management 52

Management Pharma Marketing Prescription 52

Pharma Marketing Network

MARCH 5, 2025

Traditional outreach methods are no longer enough to engage healthcare professionals (HCPs) and patients in a digital-first world. The answer is simple search engines and social platforms are where patients and HCPs find information. Lead Generation: Drive patient education sign-ups, HCP event registrations, and drug sample requests.

Pharma 52

Pharma Networking Medical Healthcare 52

Pharma Marketing Network

MARCH 3, 2025

With physicians spending more time online and patients searching for medical information, pharma marketers must refine their digital strategies to create meaningful engagement. However, balancing effective targeting, regulatory compliance, and patient trust can be a challenge.

Pharma 52

Pharma Patients Physicians Doctors 52

Pharma Marketing Network

MARCH 3, 2025

With physicians spending more time online and patients searching for medical information, pharma marketers must refine their digital strategies to create meaningful engagement. However, balancing effective targeting, regulatory compliance, and patient trust can be a challenge.

Pharma 52

Pharma Patients Physicians Doctors 52

MedReps

MAY 9, 2022

There are additional methods as well, all of which are necessary in order to get the physician to begin prescribing the medications to qualifying patients. Ask them questions and find out who their patients are. Giving Out Drug Samples. These samples provide several different functions. Providing Gifts.

Medical sales reps 52

Medical sales reps Medical sales Medical Sales 52