World of DTC Marketing

MAY 13, 2021

By far, Medscape is still number one in physician reach , and medical journal advertising has been proven to result in more branded Rx’s. Drug companies advertise in medical journals because it works. Medical magazines and journals still rate very high in brand recall and ket messaging. But there are also warnings.

Physicians 173

Physicians Marketing Drug Sample Pharma 173

Pharma Marketing Network

MARCH 5, 2025

With millions of healthcare professionals (HCPs) and patients turning to Google for medical information, paid search ads present a huge opportunity for pharma brands to boost engagement and conversions. Lead Generation: HCPs looking for drug samples, whitepapers, or medical education can be driven to tailored landing pages.

Management 52

Management Pharma Marketing Prescription 52

Pharma Marketing Network

MARCH 8, 2025

It must convert visitors into leads , provide clear and accurate medical information , and ensure compliance with FDA, HIPAA, and ad platform policies. The Role of Landing Pages in Pharma Marketing HCP Engagement: Used for medical education, clinical trial recruitment, and drug sample requests.

Marketing 59

Marketing Pharma FDA Leads 59

Salesforce

DECEMBER 1, 2021

Visits to a doctor’s office to hand out drug samples are more limited, as are “lunch and learn” sessions to explain the latest technology to staff. AI finds clinicians and researchers whose services, interests, and expertise match up precisely with the kinds of drugs or devices salespeople are offering.

Medical sales 97

Medical sales Sales Medical Physicians 97

Pharma Marketing Network

MARCH 5, 2025

Lead Generation: Drive patient education sign-ups, HCP event registrations, and drug sample requests. They use medical databases, clinical research platforms, and industry publications. To effectively target them: Use custom audience segments for HCPs based on specialty, prescribing habits, and medical conference attendance.

Pharma 52

Pharma Networking Medical Healthcare 52

MedReps

MAY 9, 2022

When new drugs are developed, tested, and placed on the open market, it becomes the job of a medical sales representative to get knowledge of those medications into the hands of physicians. This is most often done by providing simple information about the medication to prescribers. Make small talk and be friendly.

Medical sales reps 52

Medical sales reps Medical sales Medical Sales 52

Contrarian Sales Techniques

JULY 16, 2023

Ever been on the hunt for the perfect medical representative bag online ? As a medical rep, I know first-hand how daunting that search can be. Understanding the Role of a Medical Representative's Bag We all know that a bag does more than just carry things around – it represents our role and often leaves a lasting impression.

Medical 52

Medical Retail Drug Sample Medical sales 52