World of DTC Marketing

MAY 13, 2021

One study analyzed the drug ads of an anti-hypertensive drug in 210 issues of the NEJM between 1985 to 1996 and showed increased ad frequency was associated with an increase in prescriptions. What about physician social media sites? Drug samples are still effective. But there are also warnings.

Physicians 173

Physicians Marketing Drug Sample Pharma 173

Pharma Marketing Network

MARCH 3, 2025

Short-Form Video Ads Quick, informative clips highlighting new drug mechanisms, clinical trial data, or FDA approvals. Interactive Banner Ads Ads with clickable call-to-actions (CTAs) that lead to drug sample requests, webinars, or downloadable whitepapers. This content is not medical advice.

Pharma 52

Pharma Patients Physicians Doctors 52

Pharma Marketing Network

MARCH 3, 2025

Short-Form Video Ads Quick, informative clips highlighting new drug mechanisms, clinical trial data, or FDA approvals. Interactive Banner Ads Ads with clickable call-to-actions (CTAs) that lead to drug sample requests, webinars, or downloadable whitepapers. This content is not medical advice.

Pharma 52

Pharma Patients Physicians Doctors 52