World of DTC Marketing

MAY 13, 2021

What about physician social media sites? Social media is great for listening to conversations but be careful about how you use this data. For example, is the message around weight loss for new diabetes drugs really effective when it comes to compliance? Drug samples are still effective.

Physicians 173

Physicians Marketing Drug Sample Pharma 173

Salesforce

DECEMBER 1, 2021

Visits to a doctor’s office to hand out drug samples are more limited, as are “lunch and learn” sessions to explain the latest technology to staff. In the healthcare and life sciences industries, those relationships have traditionally developed in person.

Medical sales 97

Medical sales Sales Medical Physicians 97

Pharma Marketing Network

MARCH 3, 2025

Short-Form Video Ads Quick, informative clips highlighting new drug mechanisms, clinical trial data, or FDA approvals. Interactive Banner Ads Ads with clickable call-to-actions (CTAs) that lead to drug sample requests, webinars, or downloadable whitepapers.

Pharma 52

Pharma Patients Physicians Doctors 52

Pharma Marketing Network

MARCH 3, 2025

Short-Form Video Ads Quick, informative clips highlighting new drug mechanisms, clinical trial data, or FDA approvals. Interactive Banner Ads Ads with clickable call-to-actions (CTAs) that lead to drug sample requests, webinars, or downloadable whitepapers.

Pharma 52

Pharma Patients Physicians Doctors 52