World of DTC Marketing

MAY 13, 2021

More specifically, the data revealed 75 percent of physicians do not trust the information provided to them by those marketers. Drug companies advertise in medical journals because it works. Although physicians believe they prescribe based on unbiased evidence, targeted drug ads have influenced prescribing habits.

Physicians 173

Physicians Marketing Drug Sample Pharma 173

Pharma Marketing Network

MARCH 5, 2025

Introduction In the highly regulated world of pharmaceutical marketing , mastering Google Ads management can be a game-changer. So, how can pharma marketing teams maximize the impact of their Google Ads while staying compliant? To run successful pharma PPC campaigns , marketing teams need a strategic, regulation-compliant approach.

Management 52

Management Pharma Marketing Prescription 52

Pharma Marketing Network

MARCH 3, 2025

With physicians spending more time online and patients searching for medical information, pharma marketers must refine their digital strategies to create meaningful engagement. However, pharma marketers must navigate strict compliance regulations to avoid misleading advertising or privacy violations.

Pharma 52

Pharma Patients Physicians Doctors 52

Pharma Marketing Network

MARCH 3, 2025

With physicians spending more time online and patients searching for medical information, pharma marketers must refine their digital strategies to create meaningful engagement. However, pharma marketers must navigate strict compliance regulations to avoid misleading advertising or privacy violations.

Pharma 52

Pharma Patients Physicians Doctors 52