World of DTC Marketing

MAY 13, 2021

QUICK READ: Reaching physicians with key brand messages isn’t hard, but the online landscape has become crowded with many players. By far, Medscape is still number one in physician reach , and medical journal advertising has been proven to result in more branded Rx’s. million physicians worldwide, in multiple languages.

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Pharma Marketing Network

MARCH 5, 2025

Introduction Pharmaceutical marketing has changed. This guide explores the most effective PPC advertising strategies tailored for pharma marketing executives looking to scale their digital efforts without compromising compliance. Lead Generation: Drive patient education sign-ups, HCP event registrations, and drug sample requests.

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Pharma Marketing Network

MARCH 3, 2025

With physicians spending more time online and patients searching for medical information, pharma marketers must refine their digital strategies to create meaningful engagement. Physicians are spending more time on digital platforms, while patients increasingly turn to the internet for healthcare information.

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Pharma Marketing Network

MARCH 3, 2025

With physicians spending more time online and patients searching for medical information, pharma marketers must refine their digital strategies to create meaningful engagement. Physicians are spending more time on digital platforms, while patients increasingly turn to the internet for healthcare information.

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MedReps

MAY 9, 2022

When new drugs are developed, tested, and placed on the open market, it becomes the job of a medical sales representative to get knowledge of those medications into the hands of physicians. Not only do you need to understand the physicians that you work with, but you also need to get to know them. Giving Out Drug Samples.

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Pharmaceutical Representative Training

JANUARY 11, 2021

Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product. What skills are necessary to become a pharma sales rep?

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