World of DTC Marketing

MAY 13, 2021

One study analyzed the drug ads of an anti-hypertensive drug in 210 issues of the NEJM between 1985 to 1996 and showed increased ad frequency was associated with an increase in prescriptions. For example, is the message around weight loss for new diabetes drugs really effective when it comes to compliance?

Physicians 173

Physicians Marketing Drug Sample Pharma 173

Pharma Marketing Network

MARCH 5, 2025

Lead Generation: HCPs looking for drug samples, whitepapers, or medical education can be driven to tailored landing pages. Challenges of Google Ads for Pharma Unlike e-commerce or SaaS brands , pharma advertising on Google faces several restrictions : No direct promotion of prescription drugs without certification.

Management 52

Management Pharma Marketing Prescription 52

Pharma Marketing Network

MARCH 3, 2025

Short-Form Video Ads Quick, informative clips highlighting new drug mechanisms, clinical trial data, or FDA approvals. Interactive Banner Ads Ads with clickable call-to-actions (CTAs) that lead to drug sample requests, webinars, or downloadable whitepapers. This content is not medical advice.

Pharma 52

Pharma Patients Physicians Doctors 52

Pharma Marketing Network

MARCH 3, 2025

Short-Form Video Ads Quick, informative clips highlighting new drug mechanisms, clinical trial data, or FDA approvals. Interactive Banner Ads Ads with clickable call-to-actions (CTAs) that lead to drug sample requests, webinars, or downloadable whitepapers. This content is not medical advice.

Pharma 52

Pharma Patients Physicians Doctors 52