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With millions of healthcare professionals (HCPs) and patients turning to Google for medical information, paid search ads present a huge opportunity for pharma brands to boost engagement and conversions. Lead Generation: HCPs looking for drugsamples, whitepapers, or medical education can be driven to tailored landing pages.
The answer is simple search engines and social platforms are where patients and HCPs find information. Lead Generation: Drive patient education sign-ups, HCP event registrations, and drugsample requests. Ensure landing pages align with ad content to prevent misleading information. With Google processing over 8.5
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