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This is most often done by providing simple information about the medication to prescribers. There are additional methods as well, all of which are necessary in order to get the physician to begin prescribing the medications to qualifying patients. Gifts are one of the most common methods used by medicalsalesreps.
Visits to a doctor’s office to hand out drugsamples are more limited, as are “lunch and learn” sessions to explain the latest technology to staff. AI finds clinicians and researchers whose services, interests, and expertise match up precisely with the kinds of drugs or devices salespeople are offering. The CRM connection.
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